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Brandon Balan and McKenzie Jerman: We replaced our mid-market sales with Ecosystem-Led Growth. This is what happened. | Supernode 2023
Nearbound Podcast #143 - Cracking the Nearbound Code: Secrets to Successful Nearbound Plays - Isaac Morehouse and Will Taylor
Nearbound Daily #471: Uncover Your Shadow Partner Program
Nearbound Weekend 12/09: Fruit Ninja Influencer Drives 600k in Revenue
The Future of Revenue: What You Need to Know
Nearbound Daily #470: Yes, It Really Is That Easy
Nearbound Daily #469: No BS Guide to Revenue 💰
Nearbound Daily #468: Some triggering advice from Jason Lemkin 🤐
Key takeaways: The 2023 state of partner-led growth report
Nearbound Podcast #142 - The Kobe Bryant Approach to Partnerships: A Conversation with Rohan Batra
Nearbound Daily #467: Overcome partnerships negativity
Nearbound Daily #466: Ecosystem revenue times infinite 💰
Nearbound Weekend 12/02: Nearbound synergy 👩‍🔬
Howdy Partners #59: The Secret to Building a Successful Partnership Strategy - Katie Landaal
Friends with Benefits #23: The Power of Storytelling - Priya Sam
Nearbound Podcast #141 - Unleashing the Nearbound Mindset - Jared Fuller
Getting to "All In": Achieving Cross-Functional Buy-In for Your Ecosystem Strategy and Plan
Nearbound Podcast #140- - Revenue Over Relationships: How to Make Money in Every Partnership - Rasheité Calhoun
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
The Future of Revenue 2023
Nearbound Daily #454: Why your GTM determines co-sell strategy 💪
Nearbound Daily #453: TrustRadius on how buyers think and purchase 💰
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Nearbound Weekend 11/11: Good language produces results
Friends with Benefits #21: A Masterclass in Purposeful Networking - Scott Leese
Session two. Why Sales Teams Need Nearbound by Bobby Napiltonia and Jared Fuller
Session twelve. Phone a Friend: How Nearbound Social Warms Up Cold Calls by Daisy Chung, Avi Mesh, and Adam Sockel
Session three. When the Buzzword Meets the Road: Does Co-Selling Have to be So Hard? by Sam Yarborough, Stephanie Pennell, Xiaofei Zhang, and Rasheité Calhoun
Session thirteen. Beyond the Data: Henry Schuck’s Journey from Bootstrapped to Billions by Henry Schuck and Simon Bouchez
Session ten. Public Ecosystems and Private Ecosystems by Harbinder Khera, Theresa Caragol, and Kevin Linehan
Session six. Level Up Your 2024 Results: The Big Partner Bet by Judd Borakove
Session seven. Go To Network & The 3 Nearbound Sales Plays by Scott Leese
Session one. The Challenge for CROs Thinking Nearbound by Mark Roberge and Jill Rowley
Session nine. The Antidote to More: How Nearbound Rewrites the Better Together Story by Latané Conant
Session fourteen. 30 Minutes to President's Club LIVE at the Nearbound Summit by Nick Cegelski and Armand Farrokh
Session four. Operational Rigor in the Nearbound Era by Cindy Zu and Graham Younger
Session five. When Partner Attach Goes Wrong and How to Coach Your Way Out of It by Aaron McGarry and Cory Bray
Session eleven. Turning Your Company’s Network Into Pipeline by Joshua Perk
Session eight. Real Templates You Can Use to Run Nearbound Sales Today by Will Allred and Jared Fuller
Nearbound Daily #448: 👊 A never-before-seen lineup of top marketers
Session two. Nearbound Surround: How to Reach Buyers in the 'Who' Economy by Isaac Morehouse
Session twelve. The 3 Best Event Types for Driving Revenue by Kate Hammitt and Emily Wilkes
Session thirteen. The Future of ABM: How to Elevate Your GTM Strategy with Intent Data & AI by Deeksha Taneja and Yiz Segall
Session ten. How People-First GTM and Nearbound Will Forever Change How You Grow Pipeline and Revenue by Mark Kilens and Nick Bennett
Session seven. Event Led Growth: Partner Events at Scale by Justin Zimmerman
Session one. The End of the Demand Waterfall bySidney Waterfall
Session nine. The Data is In: It's About 'Who' not 'How' by Vinay Bhagat
Session fourteen. LIVE Freestyle Performance by Harry Mack
Session four. People Trust People: How to Drive Pipeline with Personalities by Adam Ryan and Daniel Murray
Session five. How To Scale Revenue Through Pay-For-Performance Partnerships by Michael Cole and Adam Glazer
Session eleven. What is Nearbound Social? by Logan Lyles
Session fifteen. Marketing Against the Grain LIVE at the Nearbound Summit by Kipp Bodnar and Kieran Flanagan
Session eight. Revenue Renaissance: Why Marketing & Partnerships Will Lead Revenue in 2024 by Tyler Calder
Session two. How Our Product Team Is Thinking About Partnerships in 2024 by Simon Bouchez
Session two. Bringing Champions Into Your Nearbound GTM by Jeff Reekers
Session three. Empty Platform Promises: Delivering on 1+1 = 3 by Chris Trudeau and Russell Dwyer
Session seven. An Ecosystem Strategy to Evolve from a Product to a Platform by Kenny Browne and Cody Sunkel
Session one. Unleashing the Power of Partnerships: Driving Product Innovation and Performance by Katie Landaal and Sophie Cheng
Session one. You Work for the Customer: Remembering the 'Why' of Partnerships by Jill Rowley and Jared Fuller
Session four. Partner Led Product Strategy by Bryan Williams and Ben Wright
Session four. How to Attach Partners to Customers so Everyone Wins by Jen Spencer and Rich Gardner
Session eight. Platform Vs. Product: How Product and Partner Teams Can Shape the Future of an Ecosystem by Karen Ng and Kelly Sarabyn
Building Successful Partnerships with Phil McKennan from Qualtrics
Chapter 2: Nearbound Defined
Session two. GTM Unplugged: 5 Easy-to-Use Frameworks That Make GTM Simple by Sangram Vajre and Lindsay Cordell
Session twelve. The Top 10 Biggest Mistakes I See Revenue Leaders Making in 2023/2024 by Jason Lemkin
Session three. Alliances: Becoming a Number 1 App Partner as a Startup by Mike Stocker, Marc Ginsberg, and Madelyn Wing
Session ten. Play Bigger with Nearbound: A Conversation with the Best Selling Author of "Play Bigger" by Kevin Maney and Isaac Morehouse
Session six. Venture Capital Through the Nearbound Lens by Justin Gray, Josh Wagner, and Sean kester
Session nine. Collaborative Growth: Building a Fast-Growth, High Margin Business Through Partnerships by Peter Caputa
Session four. Nearbound Starts with You: Why Personal Networks are the Backbone of the 'Who' Economy by Mac Reddin
Session five. Build, Buy, or Partner: How to Navigate Strategic Growth Decisions by Laura Padilla, R.J. Filipski, and Iris Ng
Session eleven. How Far are We into the 'Decade of Ecosystems'? by Jay McBain
Nearbound Daily #445: The Summit keynote breakdown 😎
Howdy Partners #58: Navigating Big-Fish Small-Fish Partnerships - Juraj Pal
Leverage AI to Build Your Partner Program
Download the PartnerHacker Handbook
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Nearbound Daily #440: All aboard the influence train 🚂
Howdy partners #56: Unleashing partner tech- Greg Portnoy
The Official 2023 ‘Boundie Award Nominees!
You've Got a Friend in Crossbeam: Tips for Finding Your Next Best Partner
The Perfect Storm: The Demise of “Growth At All Cost” & The Rise Of Ecosystem-Led Growth
Roadmap Review: See What's New and Upcoming at Crossbeam
Playbook: How Twilio 8x’d Partner-Sourced Pipeline with a Single Partner
Playbook: How Everflow’s Ecosystem-Led Referral Marketing Wins 37% More Customers in 2023
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset
Before you build: The Crossbeam guide to launching integrations people want
Nearbound Daily #437: Be a partner-worthy company 👊
Friends with Benefits #20: The Power of Networks and Relationships - Justin Gray
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
How to Properly Leverage a Rebrand To Expand Your Ecosystem
Nearbound Podcast #133: Navigating Strategic Alliances - Xiaofei Zhang
Howdy Partners #55: Taking an Entrepreneurial Approach to Partnerships - Dorian Kominek
Friends with Benefits #18: Scaling Partnerships - Jill Dignan
The ultimate KPI smackdown: Partner-sourced vs. partner-attached
Nearbound Daily #428: Always factor in the humanity 💞
Nearbound Podcast #132: Making Outbound and Nearbound Work Together - Leslie Venetz
The Future of Revenue Preliminary Findings | Crossbeam x Pavilion
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Ecosystem-Led Growth: The Power of Your Partner Ecosystem
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ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth. Learn how it works, and why it's transforming SaaS GTM.

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5 Ways to Leverage Ecosystem Data
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New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
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Editor’s Picks

All
GROWTH
TOOLS
DATA
DEAL ACCELERATION
EXPANSION
CO-MARKETING
LEADERSHIP
MEASURE
NETWORKS
RETENTION
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
The Future of Ecosystem AI
Ecosystem-Led Channel Panel discussion
How Netskope Operationalizes Ecosystem Data in their Sales Motion
AI Go-To-Market: An Ecosystem-Fueled Playbook
Accelerating Deals at Stripe with Crossbeam Deal Navigator
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
The 2x2 Matrix of AI Data

Your guide to turn AI and Ecosystem Intelligence into revenue

Download your guide

Insider Collections

AI
Channel
SALES
MARKETING
PARTNERSHIPS
OPS & ALIGNMENT
CUSTOMER SUCCESS
SUCCESS  STORIES
WEBINARS

ELG Success Stories

Earning Buy-In at Enterprise Scale: How a Global MarTech Software Leader Turned Partner Data into a Field Sales Advantage
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
How Netskope Operationalizes Ecosystem Data in their Sales Motion
Accelerating Deals at Stripe with Crossbeam Deal Navigator
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
How CoPort Launched Their PLM Platform with the Help of ELG
How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%
How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics
ELG Idols: Meet the Enterprise Sales Veteran Who Turned commercetools’ Ecosystem into a Revenue Machine
ELG Idols: A Channel Sales Leader’s 10 Lessons for SaaS Orgs Transitioning to Partner Implementations
How Fivetran Powers its Ecosystem-Led Sales with Data
Meet the RevOps-Turned-Partnerships Leader Who Transformed LeanData's Sales and Attribution Processes
How Kolleno Reduced Their Time to Close by 50% with Ecosystem-Led Growth
How a Sales Leader and a Head of Partnerships Get Buy-in and Drive Results Across Netskope’s Revenue Org
This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero
How This PM Used Nearbound GTM and Reveal to Revamp Reachdesk's Partner Program
Box’s Partnership Journey: Nearbound, Allbound, Glory-bound
How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal
How Fullstory Builds Their Tech Partnerships Program with Reveal’s Help to Increase Their Renewal Rate by 14%
Meet the Startup Choosing Ecosystem-Led Growth Over Direct Sales
How to Win Over Your Strategic Partner’s Customer Success Team Right Away
How Box Uses Reveal Everyday to Power Their Nearbound GTM
How RingCentral Built an Internal Culture of Partnerships
It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.
How Typeform Went from 30 Integrations to 100+ in Just One Year
How Typeform Improved Their Revenue by 40% with ELG and PLG
How Demandbase Acquired DemandMatrix in Seven Months After Launching a Partnership
How CallRail Increased Integration Adoption by 167% Through Strategic Partnership with HubSpot and Reveal
How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot

ELG AI

AI, Channels and Marketplaces: 2025 Recap and the Trends Redefining 2026
How to Co-Sell with AI and Automation
Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit
AI at Crossbeam: Building a Data Team for your AI Agents
AI Go-To-Market: An Ecosystem-Fueled Playbook
AI and Automation for Partnership Success
How to Use AI in the Sales Cycle: Automate Outreach, Predict Revenue, and Leverage Your Ecosystem
Build a Modern AI Sales Tech Stack
The 2x2 Matrix of AI Data
AI at Crossbeam

ELG Channel

Channel 101: What Is a PRM and Should I Use One?
Inside Be-Cloud’s Microsoft Ecosystem Playbook
How Be-Cloud Reached €60M ARR Inside the Microsoft Ecosystem
Inside the Ecosystem Era: Jay McBain on AI, Channels, Marketplaces, and the Road to 2026
Turning Channel Potential Into Revenue Reality
Ideal Reseller Profile (IRP): A Step-by-Step Guide to Choosing the Right Channel Partners
Mastering Channel Partner Management
From Pitch to Program: Winning Internal Buy-In for Channel Success
The Anatomy of a Channel Reseller Program
What Is a Reseller Program? A Modern Guide for GTM Leaders
How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG
How Crossbeam’s Ecosystem Revenue Platform Empowers Channel Teams
Leveraging
Technology for Success

ELG Sales: Deals and Revenue

How ELG Drives Revenue: Metrics for Co-Selling Success
Leveraging AI, automation, and ELG for better sales performance
How Gong and NewEdge Turned Partnerships into Real Deals
The 2026 Sales Leader Playbook for Ecosystem-Led Growth
Atlassian’s Playbook for Multi-Partner Selling in the AI Era
From Noise to Numbers: Turning Partnerships into Real Revenue
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Let's save your deal, one intro at a time
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Following to Lead: How to Win Buyer-Driven Deals
How to Scale Your Reselling Program
Good Sales Leader / Bad Sales Leader
Everything You Need to Know to Build a Reseller Program
Crossbeam Explains: Co-Selling
How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals
How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
Speed Up Deals with this Warm Intro Email Template
The Future of Revenue: What You Need to Know
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
The 15+ Questions That Accelerate Co-Selling
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
Harness Your Sales Reps as Channel Managers
The Big Bet: Why 23% of Companies are All In on Co-Selling
A Career in Partnerships Could Help You Make More Money Faster
The Four Main Sales Pain Points From 2022 and How To Beat Them
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
4 Parts of the Sales Cycle Where Partnerships Can Help
The Secret to a Successful Second Sales Call: Involving a Partner
How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
SaaS Reseller Partnerships: What they Are & How They Work
Partnerships 101: What is Cross-Selling?
7 Tips for Co-Selling Like a Supernode
Partnerships 101: What Is Co-Selling?
8 Times Sales Reps Won the Deal by Co-Selling With Partners
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Your Slack Connect Channels: Now Powered by Crossbeam
You Should Train Your Sales Team to be Tech Stack Experts
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
Want to Meet Quota? Befriend Your Partner Team
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
How We Use Partner Data to Drive Conversions and Product-Led Growth
How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide
4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
3 Steps to Ensure Partnerships Outperforms Outbound Sales
It’s Time for the Other CEO: Chief Ecosystem Officer

ELG Partnerships and Ecosystems

Preparing for Your ELG Pitch
The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
How to Use Gong for Partnerships
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
5 Ways to Leverage Your Partner’s Influence and Trust
5 Ways to Leverage Ecosystem Data
What's Better Than an Open Opportunity? 1.6 Million of Them
Ecosystem-Led Growth: The Power of Your Partner Ecosystem
The 2024 ELG Index: Charting the Global Progress of Ecosystem-Led Growth in Tech
Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
Why Every Partnership Leader Should Care About Net Revenue Retention
The State of the Partner Ecosystem 2023
The 2023 State of the Partner Ecosystem Report
4 Easy Wins: The Crossbeam Guide to Account Mapping
Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template For New Hires)
Women in SaaS Partnerships Are (Probably) Underpaid
The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?
Getting Started with Ecosystem-Led Growth: Your First 3 Plays
Your 2023 Interview Kit For Landing Your Next Partnerships Role
5 Reasons to Attend Supernode 2023
Partnerships 101: What Is Ecosystem-Led Growth?
IRL Partnerships and Ecosystem Conferences to Attend in 2023
3 Companies on Building Their First Partnerships Team (And Hiring From Within)
18 Partnerships People You Should Follow On LinkedIn In 2022
Every Stat We Have That Proves The Value Of Partnerships
Partnerships 101: Sandboxes (And Why You Should Consider Building One)
Everything You Should Know About Launching a Startup Partner Program
The Era of Second-Party Data is Here. Are You Ready?
Crossbeam Explains: The Three Partnership Types
Everything You Didn't Know You Could Do With Partner Data
A Hiring Manager’s Guide to Partnerships Roles and Job Titles
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Confessions of an ISV: How to Be a Good Channel Partner
Is ELG Right For Me? Find Out With the ELG Readiness Matrix
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
The Beginner’s Guide to SaaS Tech Partnerships
Everything You Ever Wanted to Know About Channel Partnerships
Navigating Partnership Ecosystems: Channel, Tech, and Strategic
Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?
How to Build Your Agency Partner’s Reputation While Protecting Your Own
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
Does Partnerships Have a Boredom Problem?
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
A Primer: 3 Things to Lookout for as a Partnership Leader
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
You Have Dormant Partners. Here’s How to Get Their Interest
Crossbeam Explains: What are System Integrators?
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
20+ Interview Questions for Hiring Your First Tech Partner Manager
8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?
The 5 Things to Do in Your First 90 Days as a Partnership Leader
No More Silos: 4 New Ways to Use Partner Data
Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
21 Partnerships People You Should Follow on LinkedIn
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
The Partner Playbook
10 Facts You Oughta Know if You Work in B2B Partnerships
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
We Mapped the Career Paths of 6 Women in Partnerships
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Your B2B SaaS Partner Page Checklist (with 50 Examples)
The 12 Best Partnership and Business Development Podcasts (So Far)
Monetize Your Technology Partnerships With These 8 Tactics
4 Easy Account Mapping Wins
Partnerships 101: How to Launch a Tech Partnership Program
6 Questions to Answer Before Launching Your Channel Partner Program
There are 270+ job titles in partnerships. Why?
My $2.6 Billion Ecosystem Fail

ELG Marketing: Awareness and Demand

What Can B2B SaaS Companies Learn About Ecosystem-Led Growth from a Solo Entrepreneur?
Expanding to a New Persona or Market? Your Partners Can Help You Dive in with Grace
The Community Mindset: How Building a Customer Community Empowers Partnerships
How VC Firms Are Using Crossbeam to Grow Their Portfolio Companies at Scale
Partnerships 101: What Is Partner Marketing
The Case for a Co-Marketing-First Approach
Tech Ecosystem Maturity: How to Level Up Your Co-Marketing Motions
Tech Ecosystem Maturity: How to Level Up Your “Better Together” Messaging
Nine Micro Co-Marketing Motions for Warming Up a Partnership
Standout Traits for a Great Partner Case Study (with Examples)
The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership
The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)
Crawl, walk, run: The co-marketing framework that will keep you sane
Partnerships 101: How to Organize and Execute An Online Event with Your Partners

ELG Customer Success: Expansion, Upsell, and Renewal

Maximize Your Existing Accounts: 3 Proven Ways to Boost Revenue
How Gainsight Leverages Partner Ecosystems to Supercharge Customer Success
Two Ways Partner Data Can Inform Your Product Strategy and Improve Retention
Track Churn and You’re 3.6x More Likely to Have Dedicated Budget for Integrations
You Should be Account Mapping at Every Stage of the Customer Lifecycle

ELG Operations and Alignment

Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation
When Sales and Partnerships Partner Up
Measure and Prove: How PartnerOps Drives SaaS Success
A Lack of GTM Support for ELG Could Cost You Millions in Revenue
Four Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
Sharing Partner Data Used To Be Scary. These New Best Practices Can Help
Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?
Six Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
Four Signs it’s Time to Expand Your API Docs
Tech Ecosystem Maturity: How to Level Up Your Integrations Team
Six Tips for Expanding Internationally Using Channel Partners
Ecosystem is Everything: How to Embrace Second Party Data with Crossbeam
Vetting 100s of Channel Partners? Use This Four-Criteria Checklist to Speed Up the Process
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
The Most Common Partnership KPIs (According to Company Size and Maturity)
Democratize Partner Insights with Crossbeam’s Chrome Extension
20 Integrations and Chrome Extensions for Partner Managers
Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
The Seven Filters You Need for Your Agency Partner Directory
Get Off the Partner Enablement Treadmill
Your Partnerships Team Should Report to Sales (At First)
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out
Source, Decide, Execute: Your Framework For a Successful Partner Program
The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark
Maureen Little: Scaling ain’t easy | Supernode Conference 2022

ELG Books

The 2025 Future of Revenue Report
The Future of Revenue 2023
Chapter 2: Nearbound Defined
The Future of Revenue Preliminary Findings | Crossbeam x Pavilion
No Opportunities Lost: The Crossbeam Guide to Co-Selling With Tech Partners
The Ultimate Partner Program Guide
The Nearbound Sales Blueprint
Better together–Reveal and Reachdesk
Foreword of the Nearbound and the Rise of the Who Economy Book
The PartnerHacker Handbook

Events and Webinars

ELG Summit 2025
ELG Con
Supernode
ELG Webinars
Connector Summit

Newsletter Archive

ELG Insider Daily #693: Turn data into dollars
ELG Insider Daily #692: ELG isn’t just B2B
ELG Insider Daily #689: Lean into your winning niche
ELG Insider Daily #687: The email inbox that ate my productivity 🎃
ELG Insider Daily #686: AI is a partner’s partner
ELG Insider Daily #685: 43% of buyers don’t want a rep…
ELG Insider Daily #683: How to put your buyer in the driver’s seat
ELG Insider Daily #681: The 5S framework is not just for marketing
ELG Insider Daily #680: A lush forest of opportunity
ELG Insider Daily #676: What it really means to scale
ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
ELG Insider #677: In business, context is everything
ELG Insider #661: Step aside, spreadsheets
ELG Insider Daily #674: Help write the new GTM playbook
ELG Insider Daily #673: I just want to sell, sell, sell
ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
ELG Insider Daily #670: Trust the process
ELG Insider Daily #669: The foundation of a $1B partnership program
ELG Insider Daily #668: This is what great sales leaders are made of
ELG Insider Daily #667: When less is more in your partner ecosystem
ELG Insider Daily #666: How much power do numbers really have?
ELG Insider Daily #665: Fix your GTM problem
ELG Insider Daily #664: Meet the fresh new ELG Insider
ELG Insider Daily #663: Every GTM motion is a fact-finding mission
ELG Insider Daily #662: When your own GTM team is your ICP
ELG Insider Daily #660: Decode your deal
ELG Insider #658: The new high-performing seller
ELG Insider #657: Who is the MVP of your GTM motion?
ELG Insider #656: Money, money, money, must be funny
ELG Insider #655: How to develop a top skill of the best sellers
ELG Insider #653: Curiosity killed the cat?
ELG Insider Daily #648: The Google + HubSpot story
ELG Insider Daily #646: EQLs, the gifts that keep on giving
ELG Insider Daily #645: Where is the AI in ELG?
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ELG Insider Daily #642: Make the money follow you
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ELG Insider Daily #623: Cold email is not dead, it is just not partner-led
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ELG Insider Daily #616: Rollworks' Crawl-Walk-Run Approach to Achieve Time To Value Faster
ELG Insider Daily #618: Get the Exclusive Story of the Crossbeam x Reveal Merger
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Nearbound Weekend 06/22: Steal This Framework For Strategic Alliances
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Nearbound Daily #613: Reveal and Crossbeam Got Married—The Dawn of a New Era
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Nearbound Daily #608: Validate Your Partnerships Strategy with 'WOW' Moments
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Nearbound Weekend 06/15: The Soul of Nearbound
Nearbound Daily #605: Are You Utilizing All Four Channels For Intros?
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Nearbound Daily #603: Steal This Play to Engage Customers With Partners
Nearbound Daily #602: We Can Do Better With Partner Onboarding
Nearbound Daily #601: Doing Events The Nearbound Way
Nearbound Daily #600: 5 Common Mistakes to Avoid When Starting Your Partner Program
Nearbound Daily #599: Steal This Partnership Value Model
Nearbound Daily #598: American Airlines' Recent Mistake Validates The Nearbound Era
Nearbound Daily #597: Robert Cialdini On How To Influence Partners To Give You More
Nearbound Daily #596: How to Apply For a Job Like a Pro
Nearbound Weekend 06/01: How to Solve B2B Marketing with Nearbound
Nearbound Daily #593: Partners Are Not Your Glorified BDRs
Nearbound Daily #592: Tap Into Partners To Help Close a Deal In The Final Stages.
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Nearbound Daily #574: Steve Jobs On Buyer Preferences (And How It Relates to Nearbound)
Nearbound Daily #573: Meet NearBOT, Your Handy Nearbound Assistant
Nearbound Daily #571: Sapphire Ventures’ Guide to Building an Effective Partner Strategy Framework
Nearbound Daily #570: Use Chris Lavoie's 2x2 Matrix To Prioritize Partners
Nearbound Daily #565: Here's How To Do Co-Marketed Events Better Using Nearbound Data (Step-By-Step)
Nearbound Daily #564: An Email Checklist to Make Better Impressions
Nearbound Daily #562: How Oneflow Saw a 190% Surge in HubSpot-related Opportunities
Nearbound Daily #561: Get The Respect of Your Sales Team in 60 Days (Resources)
Nearbound Weekend 04/13: The Only Way To Create A Nearbound Culture
Nearbound Daily #560: How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal
Nearbound Daily #559: Clari's CEO Complete Guide To Run The Best Meetings
Nearbound Daily #557: Alexis Petrichos' Quick Start Guide To SaaS Partnerships
Nearbound Daily #556: The Circle-Back Play: How To Get Meetings With Top-Level Execs
Nearbound Weekend 04/06: Revenue Leaders (Want To) Believe In You
Nearbound Daily #555: The Back-A$$ward Way To Do Community
Nearbound Daily #554: Inverta's Jessica Fewless On How to Fill Your Pipeline With Nearbound Leads
Nearbound Daily #553: The Convenient Age of SaaS Is Over
Insider Daily #682: Winning in the ELG era
Nearbound Weekend 03/30: A letter to founders and execs from Jill Rowley
Nearbound Daily #550: Three Reasons You Need PartnerOps This Year
Nearbound Daily #549: Atlassian's Missed Ecosystem Opportunity
Nearbound Daily #548: Learn to Say No. It'll Save You
Nearbound Daily #546: 9 Creative Ways to Showcase Your Champions
Nearbound Weekend 03/23: Our Response to Chris Walker's Provocative LinkedIn Post
Nearbound Daily #545: 2024, The Year of Partnerships
Nearbound Daily #544: 🤐 6 Top Revenue Leaders Told Us What They Really Think About Partnerships
Nearbound Daily #541: 😱 Renewals Aren't Automatic...Here's What To Do About It
Nearbound Weekend 03/16: Find Your Pot of Gold ☘️
Nearbound Daily #534: From Lack of Buy-In to All-In
Nearbound Daily #531: Let’s Get to Know Your Buyer

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