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Netskope's AI Playbook for Pipeline Generation for Sellers
Announcing the Crossbeam AI Summit
How Quantum Metric Turns Partner Signals Into Pipeline with AI
Inside Introw's AI playbook: What Actually Changes When Partnerships Go Agentic
Top Tools for CRM Enrichment
What's New at Crossbeam: Your Ecosystem, Built for the AI Era
How to Build a Channel Partner Program That Drives Revenue
How to Build a Strong B2B Go-To-Market Strategy
15 Crossbeam MCP Use Cases for Partnerships and GTM Teams
First-Party vs. Second-Party vs. Third-Party Data: What's the Difference?
The 10 AI Podcasts Every B2B SaaS and GTM Leader Should Have Queued Up
Everything You Need to Know About ELG Marketing
What Is Second-Party Data (and Why It Matters for GTM)?
The 2026 Complete Guide to Account Mapping
10 Signals an AI SDR Needs to Personalize Outreach
How Triumph Runs an ELG Motion That Actually Moves Pipeline
Channel Sales in the Age of Rev AI: How Ecosystem Intelligence Is Reshaping Partnerships
Step-by-Step Guide to Setting Up Personalized AI Outbound
The Hidden Engineering Work Behind Every Successful Partner Program
How to Measure AI Outbound: The Metrics That Actually Tell You Whether It's Working
What a Genuinely Personalized AI Cold Email Actually Looks Like — With Examples
Ecosystem-Led Growth with Microsoft: Why Most ISVs Fail to Activate Hyperscaler Marketplaces
What It Actually Takes to Win on Cloud Marketplaces in 2026 and Beyond
Channel Sales in the Age of Rev AI
Best Outbound Personalization Tools 2026: A Practitioner's Comparison
What Data Should I Feed My AI Outbound Agent?
Why AI Outbound Feels Generic and What's Actually Missing
Generating Net-New Pipeline with Ecosystem Intelligence
How Palo Alto Networks Rebuilt Its Partner GTM Around Platform Outcomes — and What It Means for Co-Sell
The 2026 Playbook for Partnering with Palo Alto Networks: From Cortex Marketplace to Co-Sell Pipeline
Palo Alto Networks' NextWave Overhaul Signals a New Era for Security Ecosystem Partners in 2026
What's New at Crossbeam: From Ecosystem Data to Ecosystem Action
How to Personalize AI Outbound — The 2026 Complete Guide
How I Crossbeam AI
How ServiceNow Rebuilt Its Partner GTM with Ecosystem Intelligence — and Cut Through the Noise
The 2026 Playbook for Partnering with ServiceNow: From AI Agent Listings to Co-Sell Pipeline
ServiceNow's Partner Program Overhaul Signals a New Era for AI-First Ecosystem Players in 2026
From Overlaps to Outcomes: Turning Ecosystem Data into Pipeline, Faster
The 2026 playbook for technology partners in the Fortinet ecosystem
Fortinet's Security Fabric reaches 3,000 integrations: What it means for technology partners in 2026
When endpoint meets firewall: Inside the CrowdStrike-Fortinet partnership that rewrote the co-sell playbook
Designing Channel Compensation and Incentive Models That Drive Real Channel Performance
Introducing Lists: A New Way to Work Your Ecosystem
How ELG Drives Revenue: Metrics for Co-Selling Success
Channel 101: What Is a PRM and Should I Use One?
From Insight to Action: Activating Crossbeam Data Across Your Stack
Leveraging AI, automation, and ELG for better sales performance
What’s New at Crossbeam: Turning Ecosystem Complexity into Clarity
How Gong and NewEdge Turned Partnerships into Real Deals
Inside Be-Cloud’s Microsoft Ecosystem Playbook
SHI International Accelerates Enterprise Security Outcomes Through Microsoft Ecosystem Collaboration
SHI International Ecosystem Updates Signal Shift for Partners in 2026
How Partners Can Accelerate Growth and Impact in the SHI International Ecosystem in 2026
How Be-Cloud Reached €60M ARR Inside the Microsoft Ecosystem
The 2026 Sales Leader Playbook for Ecosystem-Led Growth
Adobe Ecosystem Updates Signal Shift for Partners in 2026
PwC Accelerates Enterprise Digital Transformation Through Adobe Ecosystem Collaboration
How Adobe Ecosystem Partners Can Drive Co-Sell Wins and Incentives in 2026
Atlassian’s Playbook for Multi-Partner Selling in the AI Era
Workday's AI Agent Partner Strategy: A 2026 Channel Transformation
How Workday's Partner-First Shift Accelerated $600M in New ACV: An Ecosystem Case Study
How Workday Partners Can Accelerate Ecosystem Revenue in 2026
Earning Buy-In at Enterprise Scale: How a Global MarTech Software Leader Turned Partner Data into a Field Sales Advantage
Preparing for Your ELG Pitch
AI, Channels and Marketplaces: 2025 Recap and the Trends Redefining 2026
Inside the Ecosystem Era: Jay McBain on AI, Channels, Marketplaces, and the Road to 2026
How CrowdStrike's Ecosystem Partners Can Accelerate Growth and Profits in 2026
CrowdStrike's Updates Drive 2026 Channel Strategy
CrowdStrike Accelerates Ecosystem Revenue by 22% Through AI-Powered Partner Collaboration
How to Co-Sell with AI and Automation
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit
Building AI-driven GTM on second-party, partner data
Welcome session
The Future of Ecosystem AI
Ecosystem-Led Channel Panel discussion
Crossbeam AI in Action: From Signal to Close
Crossbeam Hot Ones with Jay McBain
How to Win in 2026 with Multi-Partner Sales
From Overlap to Revenue: Turning Solution + Tech Partnerships into Sales Wins
The Sales Leader’s Playbook for Ecosystem-Led Growth
The grand finale: ELG Story Awards
How Netskope Operationalizes Ecosystem Data in their Sales Motion
The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
Turning Channel Potential Into Revenue Reality
From Noise to Numbers: Turning Partnerships into Real Revenue
AI at Crossbeam: Building a Data Team for your AI Agents
AI Go-To-Market: An Ecosystem-Fueled Playbook
Accelerating Deals at Stripe with Crossbeam Deal Navigator
Ideal Reseller Profile (IRP): A Step-by-Step Guide to Choosing the Right Channel Partners
Accelerating Deals at Stripe with Crossbeam Deal Navigator
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
Ring the Gong - Episode 2: Closing the Gap from Lead to Close With LeadIQ and Chili Piper
Mastering Channel Partner Management
AI and Automation for Partnership Success
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
How Crossbeam Is Building for the Future of AI-driven GTM: A Roadmap Sneak Peek
How to Use AI in the Sales Cycle: Automate Outreach, Predict Revenue, and Leverage Your Ecosystem
From Pitch to Program: Winning Internal Buy-In for Channel Success
The Anatomy of a Channel Reseller Program
Your ecosystem is your AI edge. See how Salesforce, Glean, and Lovable use it at Crossbeam’s AI Summit, Dec 9 Save my seat→
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Ecosystem-Led Growth: The Power of Your Partner Ecosystem
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Bob Moore

ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth. Learn how it works, and why it's transforming SaaS GTM.

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5 Ways to Leverage Ecosystem Data
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New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
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Editor’s Picks

All
GROWTH
TOOLS
DATA
DEAL ACCELERATION
EXPANSION
CO-MARKETING
LEADERSHIP
MEASURE
NETWORKS
RETENTION
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
The Future of Ecosystem AI
Ecosystem-Led Channel Panel discussion
How Netskope Operationalizes Ecosystem Data in their Sales Motion
AI Go-To-Market: An Ecosystem-Fueled Playbook
Accelerating Deals at Stripe with Crossbeam Deal Navigator
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
The 2x2 Matrix of AI Data

AI Summit 2026

See how Salesforce, Glean, and Lovable create AI-powered ecosystems at the Crossbeam AI Summit.

Wednesday, December 9
11:00 AM - 3:40 PM ET | Virtual

Save my seat

Insider Collections

AI
Channel
SALES
MARKETING
PARTNERSHIPS
OPS & ALIGNMENT
CUSTOMER SUCCESS
SUCCESS  STORIES
WEBINARS

ELG Success Stories

How Triumph Runs an ELG Motion That Actually Moves Pipeline
Earning Buy-In at Enterprise Scale: How a Global MarTech Software Leader Turned Partner Data into a Field Sales Advantage
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
How Netskope Operationalizes Ecosystem Data in their Sales Motion
Accelerating Deals at Stripe with Crossbeam Deal Navigator
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
How CoPort Launched Their PLM Platform with the Help of ELG
How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%
How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics
ELG Idols: Meet the Enterprise Sales Veteran Who Turned commercetools’ Ecosystem into a Revenue Machine
ELG Idols: A Channel Sales Leader’s 10 Lessons for SaaS Orgs Transitioning to Partner Implementations
How Fivetran Powers its Ecosystem-Led Sales with Data
Meet the RevOps-Turned-Partnerships Leader Who Transformed LeanData's Sales and Attribution Processes
How Kolleno Reduced Their Time to Close by 50% with Ecosystem-Led Growth
How a Sales Leader and a Head of Partnerships Get Buy-in and Drive Results Across Netskope’s Revenue Org
This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero
How This PM Used Nearbound GTM and Reveal to Revamp Reachdesk's Partner Program
Box’s Partnership Journey: Nearbound, Allbound, Glory-bound
How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal
How Fullstory Builds Their Tech Partnerships Program with Crossbeam’s Help to Increase Their Renewal Rate by 14%
Meet the Startup Choosing Ecosystem-Led Growth Over Direct Sales
How to Win Over Your Strategic Partner’s Customer Success Team Right Away
How Box Uses Reveal Everyday to Power Their Nearbound GTM
How RingCentral Built an Internal Culture of Partnerships
It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.
How Typeform Went from 30 Integrations to 100+ in Just One Year
How Typeform Improved Their Revenue by 40% with ELG and PLG
How Demandbase Acquired DemandMatrix in Seven Months After Launching a Partnership
How CallRail Increased Integration Adoption by 167% Through Strategic Partnership with HubSpot and Reveal
How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot

ELG AI

Announcing the Crossbeam AI Summit
Inside Introw's AI playbook: What Actually Changes When Partnerships Go Agentic
15 Crossbeam MCP Use Cases for Partnerships and GTM Teams
The 10 AI Podcasts Every B2B SaaS and GTM Leader Should Have Queued Up
AI, Channels and Marketplaces: 2025 Recap and the Trends Redefining 2026
How to Co-Sell with AI and Automation
Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit
AI at Crossbeam: Building a Data Team for your AI Agents
AI Go-To-Market: An Ecosystem-Fueled Playbook
AI and Automation for Partnership Success
How to Use AI in the Sales Cycle: Automate Outreach, Predict Revenue, and Leverage Your Ecosystem
Build a Modern AI Sales Tech Stack
The 2x2 Matrix of AI Data
AI at Crossbeam

ELG Channel

How to Build a Channel Partner Program That Drives Revenue
Channel Sales in the Age of Rev AI: How Ecosystem Intelligence Is Reshaping Partnerships
Ecosystem-Led Growth with Microsoft: Why Most ISVs Fail to Activate Hyperscaler Marketplaces
What It Actually Takes to Win on Cloud Marketplaces in 2026 and Beyond
Designing Channel Compensation and Incentive Models That Drive Real Channel Performance
Channel 101: What Is a PRM and Should I Use One?
Inside Be-Cloud’s Microsoft Ecosystem Playbook
How Be-Cloud Reached €60M ARR Inside the Microsoft Ecosystem
Inside the Ecosystem Era: Jay McBain on AI, Channels, Marketplaces, and the Road to 2026
Turning Channel Potential Into Revenue Reality
Ideal Reseller Profile (IRP): A Step-by-Step Guide to Choosing the Right Channel Partners
Mastering Channel Partner Management
From Pitch to Program: Winning Internal Buy-In for Channel Success
The Anatomy of a Channel Reseller Program
What Is a Reseller Program? A Modern Guide for GTM Leaders
How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG
How Crossbeam’s Ecosystem Revenue Platform Empowers Channel Teams
Leveraging
Technology for Success

ELG Sales: Deals and Revenue

10 Signals an AI SDR Needs to Personalize Outreach
Step-by-Step Guide to Setting Up Personalized AI Outbound
How to Measure AI Outbound: The Metrics That Actually Tell You Whether It's Working
What a Genuinely Personalized AI Cold Email Actually Looks Like — With Examples
Best Outbound Personalization Tools 2026: A Practitioner's Comparison
What Data Should I Feed My AI Outbound Agent?
Why AI Outbound Feels Generic and What's Actually Missing
How to Personalize AI Outbound — The 2026 Complete Guide
How ELG Drives Revenue: Metrics for Co-Selling Success
Leveraging AI, automation, and ELG for better sales performance
How Gong and NewEdge Turned Partnerships into Real Deals
The 2026 Sales Leader Playbook for Ecosystem-Led Growth
Atlassian’s Playbook for Multi-Partner Selling in the AI Era
From Noise to Numbers: Turning Partnerships into Real Revenue
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Let's save your deal, one intro at a time
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Following to Lead: How to Win Buyer-Driven Deals
How to Scale Your Reselling Program
Good Sales Leader / Bad Sales Leader
Everything You Need to Know to Build a Reseller Program
Crossbeam Explains: Co-Selling
How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals
How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
Speed Up Deals with this Warm Intro Email Template
The Future of Revenue: What You Need to Know
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
The 15+ Questions That Accelerate Co-Selling
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
Harness Your Sales Reps as Channel Managers
The Big Bet: Why 23% of Companies are All In on Co-Selling
A Career in Partnerships Could Help You Make More Money Faster
The Four Main Sales Pain Points From 2022 and How To Beat Them
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
4 Parts of the Sales Cycle Where Partnerships Can Help
The Secret to a Successful Second Sales Call: Involving a Partner
How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
SaaS Reseller Partnerships: What they Are & How They Work
Partnerships 101: What is Cross-Selling?
7 Tips for Co-Selling Like a Supernode
Partnerships 101: What Is Co-Selling?
8 Times Sales Reps Won the Deal by Co-Selling With Partners
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Your Slack Connect Channels: Now Powered by Crossbeam
You Should Train Your Sales Team to be Tech Stack Experts
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
Want to Meet Quota? Befriend Your Partner Team
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
How We Use Partner Data to Drive Conversions and Product-Led Growth
How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide
4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
3 Steps to Ensure Partnerships Outperforms Outbound Sales
It’s Time for the Other CEO: Chief Ecosystem Officer

ELG Partnerships and Ecosystems

How to Build a Strong B2B Go-To-Market Strategy
What Is Second-Party Data (and Why It Matters for GTM)?
The 2026 Complete Guide to Account Mapping
From Overlaps to Outcomes: Turning Ecosystem Data into Pipeline, Faster
Preparing for Your ELG Pitch
The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
How to Use Gong for Partnerships
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
5 Ways to Leverage Your Partner’s Influence and Trust
5 Ways to Leverage Ecosystem Data
What's Better Than an Open Opportunity? 1.6 Million of Them
Ecosystem-Led Growth: The Power of Your Partner Ecosystem
The 2024 ELG Index: Charting the Global Progress of Ecosystem-Led Growth in Tech
Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
Why Every Partnership Leader Should Care About Net Revenue Retention
The State of the Partner Ecosystem 2023
The 2023 State of the Partner Ecosystem Report
4 Easy Wins: The Crossbeam Guide to Account Mapping
Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template For New Hires)
Women in SaaS Partnerships Are (Probably) Underpaid
The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?
Getting Started with Ecosystem-Led Growth: Your First 3 Plays
Your 2023 Interview Kit For Landing Your Next Partnerships Role
5 Reasons to Attend Supernode 2023
Partnerships 101: What Is Ecosystem-Led Growth?
IRL Partnerships and Ecosystem Conferences to Attend in 2023
3 Companies on Building Their First Partnerships Team (And Hiring From Within)
18 Partnerships People You Should Follow On LinkedIn In 2022
Every Stat We Have That Proves The Value Of Partnerships
Partnerships 101: Sandboxes (And Why You Should Consider Building One)
Everything You Should Know About Launching a Startup Partner Program
The Era of Second-Party Data is Here. Are You Ready?
Crossbeam Explains: The Three Partnership Types
Everything You Didn't Know You Could Do With Partner Data
A Hiring Manager’s Guide to Partnerships Roles and Job Titles
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Confessions of an ISV: How to Be a Good Channel Partner
Is ELG Right For Me? Find Out With the ELG Readiness Matrix
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
The Beginner’s Guide to SaaS Tech Partnerships
Everything You Ever Wanted to Know About Channel Partnerships
Navigating Partnership Ecosystems: Channel, Tech, and Strategic
Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?
How to Build Your Agency Partner’s Reputation While Protecting Your Own
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
Does Partnerships Have a Boredom Problem?
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
A Primer: 3 Things to Lookout for as a Partnership Leader
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
You Have Dormant Partners. Here’s How to Get Their Interest
Crossbeam Explains: What are System Integrators?
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
20+ Interview Questions for Hiring Your First Tech Partner Manager
8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?
The 5 Things to Do in Your First 90 Days as a Partnership Leader
No More Silos: 4 New Ways to Use Partner Data
Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
21 Partnerships People You Should Follow on LinkedIn
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
The Partner Playbook
10 Facts You Oughta Know if You Work in B2B Partnerships
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
We Mapped the Career Paths of 6 Women in Partnerships
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Your B2B SaaS Partner Page Checklist (with 50 Examples)
The 12 Best Partnership and Business Development Podcasts (So Far)
Monetize Your Technology Partnerships With These 8 Tactics
4 Easy Account Mapping Wins
Partnerships 101: How to Launch a Tech Partnership Program
6 Questions to Answer Before Launching Your Channel Partner Program
There are 270+ job titles in partnerships. Why?
My $2.6 Billion Ecosystem Fail

ELG Marketing: Awareness and Demand

Everything You Need to Know About ELG Marketing
What Can B2B SaaS Companies Learn About Ecosystem-Led Growth from a Solo Entrepreneur?
Expanding to a New Persona or Market? Your Partners Can Help You Dive in with Grace
The Community Mindset: How Building a Customer Community Empowers Partnerships
How VC Firms Are Using Crossbeam to Grow Their Portfolio Companies at Scale
Partnerships 101: What Is Partner Marketing
The Case for a Co-Marketing-First Approach
Tech Ecosystem Maturity: How to Level Up Your Co-Marketing Motions
Tech Ecosystem Maturity: How to Level Up Your “Better Together” Messaging
Ten Micro Co-Marketing Motions for Warming Up a Partnership
Standout Traits for a Great Partner Case Study (with Examples)
The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership
The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)
Crawl, walk, run: The co-marketing framework that will keep you sane
Partnerships 101: How to Organize and Execute An Online Event with Your Partners

ELG Customer Success: Expansion, Upsell, and Renewal

Maximize Your Existing Accounts: 3 Proven Ways to Boost Revenue
How Gainsight Leverages Partner Ecosystems to Supercharge Customer Success
Two Ways Partner Data Can Inform Your Product Strategy and Improve Retention
Track Churn and You’re 3.6x More Likely to Have Dedicated Budget for Integrations
You Should be Account Mapping at Every Stage of the Customer Lifecycle

ELG Operations and Alignment

Top Tools for CRM Enrichment
First-Party vs. Second-Party vs. Third-Party Data: What's the Difference?
The Hidden Engineering Work Behind Every Successful Partner Program
Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation
When Sales and Partnerships Partner Up
Measure and Prove: How PartnerOps Drives SaaS Success
A Lack of GTM Support for ELG Could Cost You Millions in Revenue
Four Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
Sharing Partner Data Used To Be Scary. These New Best Practices Can Help
Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?
Six Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
Four Signs it’s Time to Expand Your API Docs
Tech Ecosystem Maturity: How to Level Up Your Integrations Team
Six Tips for Expanding Internationally Using Channel Partners
Ecosystem is Everything: How to Embrace Second Party Data with Crossbeam
Vetting 100s of Channel Partners? Use This Four-Criteria Checklist to Speed Up the Process
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
The Most Common Partnership KPIs (According to Company Size and Maturity)
Democratize Partner Insights with Crossbeam’s Chrome Extension
20 Integrations and Chrome Extensions for Partner Managers
Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
The Seven Filters You Need for Your Agency Partner Directory
Get Off the Partner Enablement Treadmill
Your Partnerships Team Should Report to Sales (At First)
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out
Source, Decide, Execute: Your Framework For a Successful Partner Program
The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark
Maureen Little: Scaling ain’t easy | Supernode Conference 2022

ELG Books

The 2025 Future of Revenue Report
The Future of Revenue 2023
Chapter 2: Nearbound Defined
The Future of Revenue Preliminary Findings | Crossbeam x Pavilion
No Opportunities Lost: The Crossbeam Guide to Co-Selling With Tech Partners
The Ultimate Partner Program Guide
The Nearbound Sales Blueprint
Better together–Reveal and Reachdesk
Foreword of the Nearbound and the Rise of the Who Economy Book
The PartnerHacker Handbook

Events and Webinars

ELG Summit 2025
ELG Con
Supernode
ELG Webinars
Connector Summit

Newsletter Archive

ELG Insider Daily #693: Turn data into dollars
ELG Insider Daily #692: ELG isn't just B2B
ELG Insider Daily #689: Lean into your winning niche
ELG Insider Daily #687: The email inbox that ate my productivity
ELG Insider Daily #686: AI is a partner’s partner
ELG Insider Daily #685: 43% of buyers don't want a rep…
ELG Insider Daily #683: How to put your buyer in the driver's seat
ELG Insider Daily #681: The 5S framework is not just for marketing
ELG Insider Daily #680: A lush forest of opportunity
ELG Insider Daily #676: What it really means to scale
ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
ELG Insider #677: In business, context is everything
ELG Insider #661: Step aside, spreadsheets
ELG Insider Daily #674: Help write the new GTM playbook
ELG Insider Daily #673: I just want to sell, sell, sell
ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
ELG Insider Daily #670: Trust the process
ELG Insider Daily #669: The foundation of a $1B partnership program
ELG Insider Daily #668: This is what great sales leaders are made of
ELG Insider Daily #667: When less is more in your partner ecosystem
ELG Insider Daily #666: How much power do numbers really have?
ELG Insider Daily #665: Fix your GTM problem
ELG Insider Daily #664: Meet the fresh new ELG Insider
ELG Insider Daily #663: Every GTM motion is a fact-finding mission
ELG Insider Daily #662: When your own GTM team is your ICP
ELG Insider Daily #660: Decode your deal
ELG Insider #658: The new high-performing seller
ELG Insider #657: Who is the MVP of your GTM motion?
ELG Insider #656: Money, money, money, must be funny
ELG Insider #655: How to develop a top skill of the best sellers
ELG Insider #653: Curiosity killed the cat?
ELG Insider Daily #648: The Google + HubSpot story
ELG Insider Daily #646: EQLs, the gifts that keep on giving
ELG Insider Daily #645: Where is the AI in ELG?
ELG Insider Daily #644: Three easy ELG plays
ELG Insider Daily #642: Make the money follow you
ELG Insider Daily #640: Do not let anybody ghost you
ELG Insider Daily #628: Boost integration adoption by knowing your customers tech stack
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ELG Insider Daily #623: Cold email is not dead, it is just not partner-led
ELG Insider Daily #622: To the infinity and beyond of channel partners
ELG Insider Daily #620: How Cloud GTM is Transforming Legacy Partnerships
ELG Insider Daily #619: The GTM Attribution Conundrum
ELG Insider Daily #616: Rollworks' Crawl-Walk-Run Approach to Achieve Time To Value Faster
ELG Insider Daily #618: Get the Exclusive Story of the Crossbeam x Reveal Merger
ELG Insider Daily #617: The Darling of 2010s Marketing Died. Who Did It?
Nearbound Weekend 06/22: Steal This Framework For Strategic Alliances
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Nearbound Daily #613: Reveal and Crossbeam Got Married—The Dawn of a New Era
Nearbound Daily #614: BREAKING NEWS: Crossbeam and Reveal are Joining Forces
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Nearbound Daily #608: Validate Your Partnerships Strategy with 'WOW' Moments
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Nearbound Weekend 06/15: The Soul of Nearbound
Nearbound Daily #605: Are You Utilizing All Four Channels For Intros?
Nearbound Daily #604: The #1 Lesson Every Partner Leader Should Learn From Walmart's Sam Walton
Nearbound Daily #603: Steal This Play to Engage Customers With Partners
Nearbound Daily #602: We Can Do Better With Partner Onboarding
Nearbound Daily #601: Doing Events The Nearbound Way
Nearbound Daily #600: 5 Common Mistakes to Avoid When Starting Your Partner Program
Nearbound Daily #599: Steal This Partnership Value Model
Nearbound Daily #598: American Airlines' Recent Mistake Validates The Nearbound Era
Nearbound Daily #597: Robert Cialdini On How To Influence Partners To Give You More
Nearbound Daily #596: How to Apply For a Job Like a Pro
Nearbound Weekend 06/01: How to Solve B2B Marketing with Nearbound
Nearbound Daily #593: Partners Are Not Your Glorified BDRs
Nearbound Daily #592: Tap Into Partners To Help Close a Deal In The Final Stages.
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Nearbound Daily #574: Steve Jobs On Buyer Preferences (And How It Relates to Nearbound)
Nearbound Daily #573: Meet NearBOT, Your Handy Nearbound Assistant
Nearbound Daily #571: Sapphire Ventures’ Guide to Building an Effective Partner Strategy Framework
Nearbound Daily #570: Use Chris Lavoie's 2x2 Matrix To Prioritize Partners
Nearbound Daily #565: Here's How To Do Co-Marketed Events Better Using Nearbound Data (Step-By-Step)
Nearbound Daily #564: An Email Checklist to Make Better Impressions
Nearbound Daily #562: How Oneflow Saw a 190% Surge in HubSpot-related Opportunities
Nearbound Daily #561: Get The Respect of Your Sales Team in 60 Days (Resources)
Nearbound Weekend 04/13: The Only Way To Create A Nearbound Culture
Nearbound Daily #560: How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal
Nearbound Daily #559: Clari's CEO Complete Guide To Run The Best Meetings
Nearbound Daily #557: Alexis Petrichos' Quick Start Guide To SaaS Partnerships
Nearbound Daily #556: The Circle-Back Play: How To Get Meetings With Top-Level Execs
Nearbound Weekend 04/06: Revenue Leaders (Want To) Believe In You
Nearbound Daily #555: The Back-A$$ward Way To Do Community
Nearbound Daily #554: Inverta's Jessica Fewless On How to Fill Your Pipeline With Nearbound Leads
Nearbound Daily #553: The Convenient Age of SaaS Is Over
Insider Daily #682: Winning in the ELG era
Nearbound Weekend 03/30: A letter to founders and execs from Jill Rowley
Nearbound Daily #550: Three Reasons You Need PartnerOps This Year
Nearbound Daily #549: Atlassian's Missed Ecosystem Opportunity
Nearbound Daily #548: Learn to Say No. It'll Save You
Nearbound Daily #546: 9 Creative Ways to Showcase Your Champions
Nearbound Weekend 03/23: Our Response to Chris Walker's Provocative LinkedIn Post
Nearbound Daily #545: 2024, The Year of Partnerships
Nearbound Daily #544: 🤐 6 Top Revenue Leaders Told Us What They Really Think About Partnerships
Nearbound Daily #541: 😱 Renewals Aren't Automatic...Here's What To Do About It
Nearbound Weekend 03/16: Find Your Pot of Gold ☘️
Nearbound Daily #534: From Lack of Buy-In to All-In
Nearbound Daily #531: Let’s Get to Know Your Buyer

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