The Ultimate Partner Program Guide

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18

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ELG Attribution in Crossbeam: Measuring What Matters

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20

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What's New in Crossbeam: Streamlined Ecosystem Insights

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6

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How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG

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5

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The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot

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5

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Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up

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5

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ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals

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6

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Key Takeaways from the 2025 Future of Revenue Report and How to Action Them

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7

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How CoPort Launched Their PLM Platform with the Help of ELG

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6

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Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs

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4

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Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led

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6

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Let's save your deal, one intro at a time

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6

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How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%

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28

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Maximizing Crossbeam: Master Salesforce Reports & Dashboards

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5

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How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth

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7

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Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation

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4

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5 Ways to Leverage Your Partner’s Influence and Trust

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3

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ELG Insider Daily #694: Ditch drag for drive

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3

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ELG Insider Daily #693: Turn data into dollars

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3

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ELG Insider Daily #692: ELG isn’t just B2B

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3

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ELG Insider Daily #691: Stop chasing revenue alone

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4

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New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type

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3

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ELG Insider Daily #689: Lean into your winning niche

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3

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ELG Insider Daily #687: The email inbox that ate my productivity 🎃

eBook

Template: Impact of integration tracker

eBook

Template: Tracking your tech ecosystem's impact on churn

eBook

Template: Warm intro emails

eBook

Template: Tech integrations by partner

eBook

Template: Partner tiering checklist

eBook

Template: Partner onboarding workbook template

eBook

Template: Integration questionnaire

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Template: Integration announcement

eBook

Template: Co-marketing checklist

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ELG Insider Daily #686: AI is a partner’s partner

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Uncovering the Crossbeam Ecosystem Revenue Platform

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3

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ELG Insider Daily #685: 43% of buyers don’t want a rep…

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3

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ELG Insider Daily #683: How to put your buyer in the driver’s seat

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4

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Follow the network: Your path to market expansion

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4

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Following to Lead: How to Win Buyer-Driven Deals

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ARReasons to pay for Crossbeam

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3

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ELG Insider Daily #681: The 5S framework is not just for marketing

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3

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Incentives: The Key to Activating Your Partner Ecosystem

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3

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ELG Insider Daily #680: A lush forest of opportunity

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4

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ELG Insider Daily #676: What it really means to scale

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4

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ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem

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6

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5 Ways to Leverage Ecosystem Data

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3

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ELG Insider #677: In business, context is everything

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1

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What's Better Than an Open Opportunity? 1.6 Million of Them

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5

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ELG Insider #661: Step aside, spreadsheets

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3

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ELG Insider Daily #674: Help write the new GTM playbook

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3

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ELG Insider Daily #673: I just want to sell, sell, sell

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3

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ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline

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4

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How to Scale Your Reselling Program

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4

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ELG Insider Daily #670: Trust the process

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4

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ELG Insider Daily #669: The foundation of a $1B partnership program

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3

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ELG Insider Daily #668: This is what great sales leaders are made of

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3

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ELG Insider Daily #667: When less is more in your partner ecosystem

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3

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Good partner managers/ bad partner managers

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3

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Good Sales Leader / Bad Sales Leader

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3

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ELG Insider Daily #666: How much power do numbers really have?

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4

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ELG Insider Daily #665: Fix your GTM problem

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4

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ELG Insider Daily #664: Meet the fresh new ELG Insider

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4

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ELG Insider Daily #663: Every GTM motion is a fact-finding mission

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5

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How I Present Partner Strategy to CxOs & the Board for Decacorns ($10B+) and a Unicorn ($3.8B)

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4

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ELG Insider Daily #662: When your own GTM team is your ICP

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3

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ELG Insider Daily #660: Decode your deal

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3

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ELG Insider #658: The new high-performing seller

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4

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ELG Insider Daily #651: Use this easy account mapping win for customer retention

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6

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Maximize Your Existing Accounts: 3 Proven Ways to Boost Revenue

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4

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ELG Insider #657: Who is the MVP of your GTM motion?

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4

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ELG Insider #656: Money, money, money, must be funny

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4

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ELG Insider #655: How to develop a top skill of the best sellers

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6

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How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics

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5

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ELG Insider #654: What sets high-performing sales teams apart

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6

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ELG Insider #653: Curiosity killed the cat?

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3

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ELG Insider #652: Cheers to outreach success

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4

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ELG Idols: Meet the Enterprise Sales Veteran Who Turned commercetools’ Ecosystem into a Revenue Machine

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7

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How to Win with Partner Marketing

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1

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Nearbound.com is now ELG Insider!

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4

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ELG Insider Daily #650: How to boost your Ecosystem-Led Customer Success wins

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5

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ELG Insider Daily #649: ELG for and by marketers

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3

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ELG Insider Daily #648: The Google + HubSpot story

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4

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ELG Insider Daily #646: EQLs, the gifts that keep on giving

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5

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What Can B2B SaaS Companies Learn About Ecosystem-Led Growth from a Solo Entrepreneur?

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4

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ELG Insider Daily #645: Where is the AI in ELG?

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ELG Insider Daily #644: Three easy ELG plays

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3

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ELG Insider Daily #642: Make the money follow you

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5

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When Sales and Partnerships Partner Up

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3

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ELG Insider Daily #640: Do not let anybody ghost you

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4

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ELG Insider Daily #639: Do not be an ordinary seller, instead do this!

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ELG Insider Daily #638: The secret to customer retention

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ELG Insider Daily #636: Speed up deals with this warm intro email template

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ELG Insider Daily #635: How to Make the Right Noise at INBOUND

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4

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ELG Insider Daily #632: To win in sales, Always Be Collaborating

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4

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ELG Insider Daily #631: How to turn frenemies into power partners

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8

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Everything You Need to Know to Build a Reseller Program

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5

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ELG Insider Daily #630: Give your prospects the gift of time

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5

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ELG Insider Daily #628: Boost integration adoption by knowing your customers tech stack

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4

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ELG Insider Daily #627: 3 tips to master co-selling with partners

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4

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ELG Insider Daily #623: Cold email is not dead, it is just not partner-led

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4

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ELG Insider Daily #626: Shorten your enterprise sales cycles by 44%

Books and Guides

September 3, 2023

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0

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The Ultimate Partner Program Guide

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Created in collaboration with Box's Director of Partnerships, Dan O'Leary, this new guide is for the partnership professionals facing the daunting task of building a partner program from scratch to drive revenue impact for their company.

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