Partnerships and Ecosystems Hub

Tips and playbooks for partnership pros on building ecosystems, partner recruitment, cross-functional enablement, and more, driven by data.

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5
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The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
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by
Andrea Vallejo

Effective partner vetting is key to long-term success. Learn from Danny Porter how to identify the right partners, spot red and green flags, and say "no" without burning bridges. 

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4
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Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
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4
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5 Ways to Leverage Your Partner’s Influence and Trust
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5 Ways to Leverage Ecosystem Data
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What's Better Than an Open Opportunity? 1.6 Million of Them
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Ecosystem-Led Growth: The Power of Your Partner Ecosystem
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The 2024 ELG Index: Charting the Global Progress of Ecosystem-Led Growth in Tech
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Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
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Why Every Partnership Leader Should Care About Net Revenue Retention
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The State of the Partner Ecosystem 2023
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The 2023 State of the Partner Ecosystem Report
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4 Easy Wins: The Crossbeam Guide to Account Mapping
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Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template For New Hires)
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Women in SaaS Partnerships Are (Probably) Underpaid
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The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?
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Getting Started with Ecosystem-Led Growth: Your First 3 Plays
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Your 2023 Interview Kit For Landing Your Next Partnerships Role
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5 Reasons to Attend Supernode 2023
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Partnerships 101: What Is Ecosystem-Led Growth?
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IRL Partnerships and Ecosystem Conferences to Attend in 2023
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24
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3 Companies on Building Their First Partnerships Team (And Hiring From Within)
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18 Partnerships People You Should Follow On LinkedIn In 2022
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Every Stat We Have That Proves The Value Of Partnerships
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Partnerships 101: Sandboxes (And Why You Should Consider Building One)
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Everything You Should Know About Launching a Startup Partner Program
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The Era of Second-Party Data is Here. Are You Ready?
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Crossbeam Explains: The Three Partnership Types
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39
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Everything You Didn't Know You Could Do With Partner Data
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13
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A Hiring Manager’s Guide to Partnerships Roles and Job Titles
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Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
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Confessions of an ISV: How to Be a Good Channel Partner
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Is ELG Right For Me? Find Out With the ELG Readiness Matrix
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Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
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Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
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The Beginner’s Guide to SaaS Tech Partnerships
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Everything You Ever Wanted to Know About Channel Partnerships
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Navigating Partnership Ecosystems: Channel, Tech, and Strategic
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Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?
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How to Build Your Agency Partner’s Reputation While Protecting Your Own
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12
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Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
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23
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Does Partnerships Have a Boredom Problem?
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10
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A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
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A Primer: 3 Things to Lookout for as a Partnership Leader
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4
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How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
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Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
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Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
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You Have Dormant Partners. Here’s How to Get Their Interest
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3
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Crossbeam Explains: What are System Integrators?
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2
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Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
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14
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20+ Interview Questions for Hiring Your First Tech Partner Manager
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11
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8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
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5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
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Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
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Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?
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The 5 Things to Do in Your First 90 Days as a Partnership Leader
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44
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No More Silos: 4 New Ways to Use Partner Data
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Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
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21 Partnerships People You Should Follow on LinkedIn
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A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
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The Partner Playbook
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10 Facts You Oughta Know if You Work in B2B Partnerships
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We Mapped the Career Paths of 6 Women in Partnerships
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30+ Integration Listing Page Examples for Designing Your Tech Marketplace
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Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
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There are 270+ job titles in partnerships. Why?
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