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Channel 101: What Is a PRM and Should I Use One?
From Insight to Action: Activating Crossbeam Data Across Your Stack
Leveraging AI, automation, and ELG for better sales performance
What’s New at Crossbeam: Turning Ecosystem Complexity into Clarity
How Gong and NewEdge Turned Partnerships into Real Deals
Inside Be-Cloud’s Microsoft Ecosystem Playbook
SHI International Accelerates Enterprise Security Outcomes Through Microsoft Ecosystem Collaboration
SHI International Ecosystem Updates Signal Shift for Partners in 2026
How Partners Can Accelerate Growth and Impact in the SHI International Ecosystem in 2026
How Be-Cloud Reached €60M ARR Inside the Microsoft Ecosystem
The 2026 Sales Leader Playbook for Ecosystem-Led Growth
Adobe Ecosystem Updates Signal Shift for Partners in 2026
PwC Accelerates Enterprise Digital Transformation Through Adobe Ecosystem Collaboration
How Adobe Ecosystem Partners Can Drive Co-Sell Wins and Incentives in 2026
Atlassian’s Playbook for Multi-Partner Selling in the AI Era
Workday's AI Agent Partner Strategy: A 2026 Channel Transformation
How Workday's Partner-First Shift Accelerated $600M in New ACV: An Ecosystem Case Study
How Workday Partners Can Accelerate Ecosystem Revenue in 2026
Earning Buy-In at Enterprise Scale: How a Global MarTech Software Leader Turned Partner Data into a Field Sales Advantage
Preparing for Your ELG Pitch
AI, Channels and Marketplaces: 2025 Recap and the Trends Redefining 2026
Inside the Ecosystem Era: Jay McBain on AI, Channels, Marketplaces, and the Road to 2026
How CrowdStrike's Ecosystem Partners Can Accelerate Growth and Profits in 2026
CrowdStrike's Updates Drive 2026 Channel Strategy
CrowdStrike Accelerates Ecosystem Revenue by 22% Through AI-Powered Partner Collaboration
How to Co-Sell with AI and Automation
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit
Building AI-driven GTM on second-party, partner data
Welcome session
The Future of Ecosystem AI
Ecosystem-Led Channel Panel discussion
Crossbeam AI in Action: From Signal to Close
Crossbeam Hot Ones with Jay McBain
How to Win in 2026 with Multi-Partner Sales
From Overlap to Revenue: Turning Solution + Tech Partnerships into Sales Wins
The Sales Leader’s Playbook for Ecosystem-Led Growth
The grand finale: ELG Story Awards
How Netskope Operationalizes Ecosystem Data in their Sales Motion
The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
Turning Channel Potential Into Revenue Reality
From Noise to Numbers: Turning Partnerships into Real Revenue
AI at Crossbeam: Building a Data Team for your AI Agents
AI Go-To-Market: An Ecosystem-Fueled Playbook
Accelerating Deals at Stripe with Crossbeam Deal Navigator
Ideal Reseller Profile (IRP): A Step-by-Step Guide to Choosing the Right Channel Partners
Accelerating Deals at Stripe with Crossbeam Deal Navigator
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
Ring the Gong - Episode 2: Closing the Gap from Lead to Close With LeadIQ and Chili Piper
Mastering Channel Partner Management
AI and Automation for Partnership Success
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
How Crossbeam Is Building for the Future of AI-driven GTM: A Roadmap Sneak Peek
How to Use AI in the Sales Cycle: Automate Outreach, Predict Revenue, and Leverage Your Ecosystem
From Pitch to Program: Winning Internal Buy-In for Channel Success
The Anatomy of a Channel Reseller Program
What Is a Reseller Program? A Modern Guide for GTM Leaders
Build a Modern AI Sales Tech Stack
The 2x2 Matrix of AI Data
AI at Crossbeam
Build a Smarter Sales Playbook: Powered by Ecosystem Data
How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Ring the Gong: Optimize Your Sales Stack for Revenue Impact
Introducing Deal Navigator and the Performance Dashboard
What's new in Crossbeam: elevate your GTM strategy
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
How to Use Gong for Partnerships
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
ELG Attribution in Crossbeam: Measuring What Matters
What's New in Crossbeam: Streamlined Ecosystem Insights
How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
How CoPort Launched Their PLM Platform with the Help of ELG
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
The 2025 Future of Revenue Report
Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
Let's save your deal, one intro at a time
How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%
Maximizing Crossbeam: Master Salesforce Reports & Dashboards
How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
The Inside Track: Get to Know Crossbeam's Salesforce App
Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation
5 Ways to Leverage Your Partner’s Influence and Trust
ELG Insider Daily #694: Ditch drag for drive
ELG Insider Daily #693: Turn data into dollars
ELG Insider Daily #692: ELG isn’t just B2B
ELG Insider Daily #691: Stop chasing revenue alone
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
ELG Insider Daily #689: Lean into your winning niche
ELG Insider Daily #687: The email inbox that ate my productivity 🎃
Template: Impact of integration tracker
Template: Tracking your tech ecosystem's impact on churn
Template: Warm intro emails
Template: Tech integrations by partner
Ecosystem-Led Sales: Deals and Revenue

Actionable tips and playbooks for sales pros, inspired by monthly data. Includes expert insights and success stories on topics like co-selling, qualifying leads, and more.

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Atlassian’s Playbook for Multi-Partner Selling in the AI Era
From Noise to Numbers: Turning Partnerships into Real Revenue
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Let's save your deal, one intro at a time
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Following to Lead: How to Win Buyer-Driven Deals
How to Scale Your Reselling Program
Good Sales Leader / Bad Sales Leader
Everything You Need to Know to Build a Reseller Program
Crossbeam Explains: Co-Selling
How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals
How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
Speed Up Deals with this Warm Intro Email Template
The Future of Revenue: What You Need to Know
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
The 15+ Questions That Accelerate Co-Selling
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
Harness Your Sales Reps as Channel Managers
The Big Bet: Why 23% of Companies are All In on Co-Selling
A Career in Partnerships Could Help You Make More Money Faster
The Four Main Sales Pain Points From 2022 and How To Beat Them
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
4 Parts of the Sales Cycle Where Partnerships Can Help
The Secret to a Successful Second Sales Call: Involving a Partner
How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
SaaS Reseller Partnerships: What they Are & How They Work
Partnerships 101: What is Cross-Selling?
7 Tips for Co-Selling Like a Supernode
Partnerships 101: What Is Co-Selling?
8 Times Sales Reps Won the Deal by Co-Selling With Partners
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Your Slack Connect Channels: Now Powered by Crossbeam
You Should Train Your Sales Team to be Tech Stack Experts
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
Want to Meet Quota? Befriend Your Partner Team
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
How We Use Partner Data to Drive Conversions and Product-Led Growth
How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide
4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
3 Steps to Ensure Partnerships Outperforms Outbound Sales
It’s Time for the Other CEO: Chief Ecosystem Officer

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