Ecosystem-Led Sales: Deals and Revenue

Actionable tips and playbooks for sales pros, inspired by monthly data. Includes expert insights and success stories on topics like co-selling, qualifying leads, and more.

Don’t miss these

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New data: Involving partners in deals increases win rate for nearly every ecosystem size and type
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Evie Nagy

Data from the Crossbeam network gives new insight into how partner involvement in deals lifts your sales team's win rate compared to deals without partners.

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Following to lead: How to win buyer-driven deals
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How to scale your reselling program
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Crossbeam explains: Co-selling
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How Gong x Chili Piper’s pipeline-acceleration partnership fuels their customers’ sales — and their own
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Speed up deals with this warm intro email template
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The Future of Revenue: What you need to know
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No opportunities lost: The Crossbeam guide to co-selling with tech partners
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The 15+ questions that accelerate co-selling
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Your partner ecosystem can help you close millions in end-of-quarter opportunities
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Harness your sales reps as channel managers
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The big bet: Why 23% of companies are all in on co-selling
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Partners contribute to 58% of the revenue of top performers (and 5 other sales stats)
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4 parts of the sales cycle where partnerships can help
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The secret to a successful second sales call: involving a partner
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How sales teams leverage their ecosystems to enter every deal with confidence
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The 5 phases of co-selling for rolling out your new tech partnership
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Get your sales team excited about co-selling with a 50% faster time to close
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Partnerships 101: What is cross-selling?
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SaaS reseller partnerships: What they Are & How They Work
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Partnerships 101: What is co-selling?
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8 times sales reps won the deal by co-selling with partners
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Tech ecosystem maturity: How to level up your co-selling workflows
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8 ways to treat your co-selling partners with R-E-S-P-E-C-T
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15+ questions to help your sales reps master their co-selling motions
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How to use CRM data & automation to nurture your co-selling relationships
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Your Slack Connect channels: Now powered by Crossbeam
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You should train your sales team to be tech stack experts
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AEs are leveraging ecosystem-led sales to close deals 46% faster
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How to contribute millions in sales pipeline via warm intros and the "fast follow"
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3 steps to ensure partnerships outperforms outbound sales
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4 ways partner-sourced leads outperform cold leads every time
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Cold outbound isn’t dead. Here’s what Sales leaders say are the most cost-effective sales strategies in 2023
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How to make your first co-selling motion a success: SugarCRM’s step-by-step guide
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How we use partner data to drive conversions and product-led growth
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The anatomy of a partnership: A partner lead versus a cold lead
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It’s time for the other CEO: Chief Ecosystem Officer

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

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