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Everything you need to know to design your integration listing pages on your first integration marketplace with tech partners.
August 20, 2021
Launching a tech marketplace is no easy feat. There’s a lot of moving parts — from determining who will build your integrations to developing your app marketplace UI. One of the most important pieces for launch day is making sure your integration listing pages on your website are user-friendly, engaging, and helpful to prospects and customers.
But who’s got time to search the web for the perfect frankensteinian amalgam of integration listing designs?
We’ve gathered examples of integration listing pages from 30+ tech companies, so you can get your dose of inspiration all in one fell swoop. Plus, we created a checklist of attributes you should include in your integration listings design (or redesign).
(And find our B2B SaaS partner page checklist here.)
Skip ahead:
Your Integration Listing Pages Checklist:
Your Name + Your Partner’s Name (or Logo)
This is a given, but look at how Box and ActiveCampaign do this differently in their listing pages design:
From Box’s integration listing for Adobe
For each listing on Box’s tech marketplace, Box includes their name + a partner’s. They only include their partner’s logo in their tech marketplace directory.
From ActiveCampaign’s integration with Google Analytics
ActiveCampaign includes their partner’s logo in its integration marketplace directory and in each listing page.
Description of Your Partner’s Product and the Value of The Integration
Adobe Creative Cloud’s integration with Microsoft Teams
Adobe Creative Cloud includes a super-short description of its integration with Microsoft Teams on its respective integration listing page (like in the above example with Microsoft Teams).
Gladly’s integration with Shopify
Here’s another example of an integration description on Shopify’s listing in Gladly’s integration marketplace.
System Requirements and Install Instructions
From Servicenow’s integration with Workday HR
Include system requirements and install instructions so your prospects can pass information along to their tech and leadership team about specific tech stack requirements. Your sales team can also copy and paste the listing URL into their sales emails to help accelerate the buying process.
How-To Videos for Setting Up The Integration
Bonjoro’s video on setting up its ConvertKit integration
Walk your existing customers through the integration setup via a step-by-step video to eliminate the need for hand-holding from your customer success team and drive integration adoption faster.
Screenshots of the Integration in Action
Litmus’s integration with Slack
Give your customers and prospects a taste of what the integration can do in action. Including screenshots is a great way to visually represent various use cases for the integration while allowing prospects to visualize how they would use the integration.
Integration Use Cases for Customers
Use cases for using HubSpot’s integration with Bevy
Use cases for using HubSpot’s integration with Bevy
Include the top use cases for the integration on the listing page. HubSpot does just that and includes a list of additional HubSpot features their partner integrates with to expand their customers’ integration usage and adoption.
Sendoso’s integration with Outreach.io
Link to a Help Center
Wike includes a dedicated link to a help center page from each integration listing page. The help center CTA above for Wrike’s Microsoft OneDrive integration links to the below help center page which details how to attach files from cloud storage apps to the project management tool.
A help center page linked to from Wrike’s Microsoft OneDrive integration listing
Pricing
This can include pricing for your partner’s product, for the integration, or pricing for the subscription level required of your product in order to adopt the integration.
Pricing for Aircall on its integration listing on Twilio’s site
Reviews
User ratings on BigCommerce’s integration listing pages
A testimonial on GitHub’s integration listing page in Marker.io’s integration marketplace
Some integration listing pages include reviews and testimonials. If you choose to include reviews, you’ll likely need to make a concerted effort for your customer success team to gather reviews from early adopters. Then, make sure to establish a process going forward to continue gathering reviews from top integration users.
Links to Related Case Studies
Links to case studies for using Oracle’s integration with Movable Ink on its listing page
Include links to partner case studies so prospects and existing customers can see how others have used the integration and the metrics they’ve achieved as a result. Again, having supporting collateral for your integration in one place can make it easier for your sales reps to point their prospects to the right resources on the fly.
Partner Case study PDF linked from the Movable Ink integration listing page on Oracle’s site
Integration Release/Version Specs
Salesforce’s integration with RingLead
Include your integration’s specs on the listing page so your prospects and customers can pass the URL directly to their security team for review.
Links to Documentation
An excerpt from Split.io’s documentation for its Amazon S3 integration
CTA to Get Started, to Ask for More Information, or to Get a Demo
CTA on Terminus’s integration listing page on Bombora’s site
Related Content
Related content on Jira’s integration listing for Trello
Include links to related content, like case studies, blog posts, and G2 reviews so your prospects and customers can go deep into the rabbithole to learn more about your integration, your product, and your company.
And now, the inspiration gallery:
30+ Integration Listing Page Examples:
Bonjoro
Box
ServiceNow
Seismic
Adobe Exchange
Typeform
HubSpot
(Get an inside look into Google and HubSpot’s GTM strategy for their ads integration.)
ActiveCampaign
Salesforce
(Check out how ActiveCampaign’s co-marketing playbook for getting the #1 spot for marketing automation apps on Salesforce AppExchange)
RollWorks
A video about RollWorks’s integration with OpenSense on RollWorks’s site
Zapier
Sendoso
Bombora
6sense
Twilio
Split.io
Litmus
Oracle
Gladly
Slack
Wrike
Allocadia
Monday.com
BigCommerce
Trello
Marketo
Crossbeam
Zoom
Vidyard
Marker.io
Yotpo
Gorgias
Smooch.io
Asana
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Whew! We hope you found bits and pieces of these integration listing pages to adopt for your integration marketplace design. If you’re launching a tech ecosystem for the first time, take a look at our step-by-step recap of how we launched our tech marketplace with 30+ integrations in June 2020.
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