Article
|
7
 minutes
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
Article
|
7
 minutes
Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit
Video
|
50
 minutes
Building AI-driven GTM on second-party, partner data
Video
|
5
 minutes
Welcome session
Video
|
45
 minutes
The Future of Ecosystem AI
Video
|
48
 minutes
Ecosystem-Led Channel Panel discussion
Video
|
21
 minutes
Crossbeam AI in Action: From Signal to Close
Video
|
47
 minutes
Crossbeam Hot Ones with Jay McBain
Video
|
46
 minutes
How to Win in 2026 with Multi-Partner Sales
Video
|
35
 minutes
From Overlap to Revenue: Turning Solution + Tech Partnerships into Sales Wins
Video
|
18
 minutes
The Sales Leader’s Playbook for Ecosystem-Led Growth
Video
|
16
 minutes
The grand finale: ELG Story Awards
Article
|
7
 minutes
How Netskope Operationalizes Ecosystem Data in their Sales Motion
Article
|
 minutes
The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
Video
|
46
 minutes
Turning Channel Potential Into Revenue Reality
Article
|
7
 minutes
From Noise to Numbers: Turning Partnerships into Real Revenue
Article
|
5
 minutes
AI at Crossbeam: Building a Data Team for your AI Agents
Article
|
7
 minutes
AI Go-To-Market: An Ecosystem-Fueled Playbook
Article
|
 minutes
Accelerating Deals at Stripe with Crossbeam Deal Navigator
Article
|
6
 minutes
Ideal Reseller Profile (IRP): A Step-by-Step Guide to Choosing the Right Channel Partners
Video
|
 minutes
Accelerating Deals at Stripe with Crossbeam Deal Navigator
Article
|
7
 minutes
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
Video
|
 minutes
Ring the Gong - Episode 2: Closing the Gap from Lead to Close With LeadIQ and Chili Piper
Article
|
5
 minutes
Mastering Channel Partner Management
Article
|
7
 minutes
AI and Automation for Partnership Success
Article
|
6
 minutes
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Video
|
52
 minutes
How Crossbeam Is Building for the Future of AI-driven GTM: A Roadmap Sneak Peek
Article
|
6
 minutes
How to Use AI in the Sales Cycle: Automate Outreach, Predict Revenue, and Leverage Your Ecosystem
Article
|
7
 minutes
From Pitch to Program: Winning Internal Buy-In for Channel Success
Article
|
10
 minutes
The Anatomy of a Channel Reseller Program
Article
|
5
 minutes
What Is a Reseller Program? A Modern Guide for GTM Leaders
Article
|
6
 minutes
Build a Modern AI Sales Tech Stack
Article
|
4
 minutes
The 2x2 Matrix of AI Data
Article
|
6
 minutes
AI at Crossbeam
Video
|
45
 minutes
Build a Smarter Sales Playbook: Powered by Ecosystem Data
Article
|
6
 minutes
How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
Article
|
7
 minutes
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
Article
|
7
 minutes
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Video
|
29
 minutes
Ring the Gong: Optimize Your Sales Stack for Revenue Impact
Video
|
28
 minutes
Introducing Deal Navigator and the Performance Dashboard
Video
|
30
 minutes
What's new in Crossbeam: elevate your GTM strategy
Article
|
6
 minutes
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
Article
|
7
 minutes
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Article
|
6
 minutes
How to Use Gong for Partnerships
Article
|
5
 minutes
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
Video
|
18
 minutes
ELG Attribution in Crossbeam: Measuring What Matters
Video
|
20
 minutes
What's New in Crossbeam: Streamlined Ecosystem Insights
Article
|
6
 minutes
How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG
Article
|
5
 minutes
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
Article
|
5
 minutes
Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
Article
|
5
 minutes
ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
Article
|
6
 minutes
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Article
|
7
 minutes
How CoPort Launched Their PLM Platform with the Help of ELG
Article
|
6
 minutes
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
eBook
The 2025 Future of Revenue Report
Article
|
4
 minutes
Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
Article
|
6
 minutes
Let's save your deal, one intro at a time
Article
|
6
 minutes
How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%
Video
|
28
 minutes
Maximizing Crossbeam: Master Salesforce Reports & Dashboards
Article
|
5
 minutes
How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
Video
|
20
 minutes
The Inside Track: Get to Know Crossbeam's Salesforce App
Article
|
7
 minutes
Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation
Article
|
4
 minutes
5 Ways to Leverage Your Partner’s Influence and Trust
Article
|
3
 minutes
ELG Insider Daily #694: Ditch drag for drive
Article
|
3
 minutes
ELG Insider Daily #693: Turn data into dollars
Article
|
3
 minutes
ELG Insider Daily #692: ELG isn’t just B2B
Article
|
3
 minutes
ELG Insider Daily #691: Stop chasing revenue alone
Article
|
4
 minutes
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Article
|
3
 minutes
ELG Insider Daily #689: Lean into your winning niche
Article
|
3
 minutes
ELG Insider Daily #687: The email inbox that ate my productivity 🎃
eBook
Template: Impact of integration tracker
eBook
Template: Tracking your tech ecosystem's impact on churn
eBook
Template: Warm intro emails
eBook
Template: Tech integrations by partner
eBook
Template: Partner tiering checklist
eBook
Template: Partner onboarding workbook template
eBook
Template: Integration questionnaire
eBook
Template: Integration announcement
eBook
Template: Co-marketing checklist
Article
|
3
 minutes
ELG Insider Daily #686: AI is a partner’s partner
Video
|
50
 minutes
Uncovering the Crossbeam Ecosystem Revenue Platform
Article
|
3
 minutes
ELG Insider Daily #685: 43% of buyers don’t want a rep…
Article
|
3
 minutes
ELG Insider Daily #683: How to put your buyer in the driver’s seat
Article
|
4
 minutes
Follow the network: Your path to market expansion
Article
|
4
 minutes
Following to Lead: How to Win Buyer-Driven Deals
Video
|
 minutes
ARReasons to pay for Crossbeam
Article
|
3
 minutes
ELG Insider Daily #681: The 5S framework is not just for marketing
Article
|
3
 minutes
Incentives: The Key to Activating Your Partner Ecosystem
Article
|
3
 minutes
ELG Insider Daily #680: A lush forest of opportunity
Article
|
4
 minutes
ELG Insider Daily #676: What it really means to scale
Article
|
4
 minutes
ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
Article
|
6
 minutes
5 Ways to Leverage Ecosystem Data
Article
|
3
 minutes
ELG Insider #677: In business, context is everything
Article
|
1
 minutes
What's Better Than an Open Opportunity? 1.6 Million of Them
Article
|
5
 minutes
ELG Insider #661: Step aside, spreadsheets
Article
|
3
 minutes
ELG Insider Daily #674: Help write the new GTM playbook
Article
|
3
 minutes
ELG Insider Daily #673: I just want to sell, sell, sell
Article
|
3
 minutes
ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
Article
|
4
 minutes
How to Scale Your Reselling Program
Article
|
4
 minutes
ELG Insider Daily #670: Trust the process

Subscribe for Access

ELG Success Stories

It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.
by
Bob Moore
SHARE THIS

No, seriously.

by
Bob Moore
SHARE THIS

In this article

Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

Five years ago, two founders set out to change how all companies grow. Their shared vision was to unlock the wellspring of unrealized value inside modern partner ecosystems. They wanted to build a new kind of technology platform where partners could connect and safely share data, unlocking a new library of ecosystem-led playbooks for sales and growth.

There was just one problem: Those two founders, Bob Moore and Simon Bouchez, had never met. In fact, they lived an ocean apart. Simon, based in Paris, called his company Reveal and promoted a philosophy called “Nearbound.” Bob, based in Philadelphia, called his company Crossbeam and promoted a philosophy called “Ecosystem-Led Growth.” 

Despite the differences in geography and naming, these companies were kindred spirits with far more in common than not. Both were building powerful data networks, and both created products that resonated strongly with an emerging market. By 2024, more than 25,000 companies had adopted either Crossbeam or Reveal to automate account mapping, share CRM data across their partner ecosystems, and supercharge their go-to-market teams with partner data and relationships.

In that time, one feature request stood out more than any other: combining the networks. The dense, complicated mesh of partner relationships across these 25,000 companies had become fragmented across the two networks. This left users hopping between the platforms to fully connect with everyone in their ecosystems.

That ends today. We are thrilled to announce the merger of Crossbeam and Reveal into a single entity. Everyone will be able to partner with everyone. Finally.

The combined company will hold a north star vision of creating a best-of-both-worlds customer experience that includes a single unified data network. This will allow us to drive an innovative roadmap of products for all go-to-market teams that goes above and beyond today’s commoditized world of intent signals and workflows. 

In the era of AI, this path is a critical one. The combined network will represent the world’s largest repository of ecosystem data, a critical input to all AI tools and copilots used by go-to-market teams. Our product integrations with AI leaders including Microsoft, Salesforce, HubSpot, Gong, and others will grow in strategic focus as our data helps power their powerful AI-driven insights and workflows. 

In the coming months, our users can expect a thoughtful and decisive combination of our platforms, messaging, and teams. We will combine our greatest superpowers to create something even more valuable than the sum of its parts. With the most powerful account mapping data network ever created, we help more companies win, unlock new kinds of insights, and enable the go-to-market playbooks of the future. 

The combined company will bear the name Crossbeam. Bob Moore will serve as co-founder and CEO. Simon Bouchez will lead multiple teams across the company as co-founder and COO, and executives from both companies have taken leadership posts across the combined entity. The company’s Board of Directors will consist of Simon, Bob, and representatives from each company’s key investors a16z, Insight Partners, Redpoint Ventures, and FirstMark Capital.

We’ll be communicating early and often as we combine our functionality and offerings. Stay tuned for news on events and announcements related to those important steps. We could not be more excited to bring you the power of our unified platform, amazing teams, and shared vision for the future of how companies grow.

In the meantime, please visit our FAQ page for all you need to know about this next chapter.

You’ll also be interested in these

Article
|
11
 minutes
Article
|
11
 minutes
Article
|
11
 minutes