ELG Books

Search for

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Article

minutes

The Art of Partner Vetting: Finding the Right Fit for Long-Term Success

Video

minutes

ELG Attribution in Crossbeam: Measuring What Matters

Video

minutes

What's New in Crossbeam: Streamlined Ecosystem Insights

Article

minutes

How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG

Article

minutes

The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot

Article

minutes

Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up

Article

minutes

ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals

Article

minutes

Key Takeaways from the 2025 Future of Revenue Report and How to Action Them

Article

minutes

How CoPort Launched Their PLM Platform with the Help of ELG

Article

minutes

Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs

Article

minutes

Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led

Article

minutes

Let's save your deal, one intro at a time

Article

minutes

How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%

Video

minutes

Maximizing Crossbeam: Master Salesforce Reports & Dashboards

Article

minutes

How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth

Article

minutes

Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation

Article

minutes

5 Ways to Leverage Your Partner’s Influence and Trust

Article

minutes

ELG Insider Daily #694: Ditch drag for drive

Article

minutes

ELG Insider Daily #693: Turn data into dollars

Article

minutes

ELG Insider Daily #692: ELG isn’t just B2B

Article

minutes

ELG Insider Daily #691: Stop chasing revenue alone

Article

minutes

New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type

Article

minutes

ELG Insider Daily #689: Lean into your winning niche

Article

minutes

ELG Insider Daily #687: The email inbox that ate my productivity 🎃

eBook

Template: Impact of integration tracker

eBook

Template: Tracking your tech ecosystem's impact on churn

eBook

Template: Warm intro emails

eBook

Template: Tech integrations by partner

eBook

Template: Partner tiering checklist

eBook

Template: Partner onboarding workbook template

eBook

Template: Integration questionnaire

eBook

Template: Integration announcement

eBook

Template: Co-marketing checklist

Article

minutes

ELG Insider Daily #686: AI is a partner’s partner

Video

minutes

Uncovering the Crossbeam Ecosystem Revenue Platform

Article

minutes

ELG Insider Daily #685: 43% of buyers don’t want a rep…

Article

minutes

ELG Insider Daily #683: How to put your buyer in the driver’s seat

Article

minutes

Follow the network: Your path to market expansion

Article

minutes

Following to Lead: How to Win Buyer-Driven Deals

Video

minutes

ARReasons to pay for Crossbeam

Article

minutes

ELG Insider Daily #681: The 5S framework is not just for marketing

Article

minutes

Incentives: The Key to Activating Your Partner Ecosystem

Article

minutes

ELG Insider Daily #680: A lush forest of opportunity

Article

minutes

ELG Insider Daily #676: What it really means to scale

Article

minutes

ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem

Article

minutes

5 Ways to Leverage Ecosystem Data

Article

minutes

ELG Insider #677: In business, context is everything

Article

minutes

What's Better Than an Open Opportunity? 1.6 Million of Them

Article

minutes

ELG Insider #661: Step aside, spreadsheets

Article

minutes

ELG Insider Daily #674: Help write the new GTM playbook

Article

minutes

ELG Insider Daily #673: I just want to sell, sell, sell

Article

minutes

ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline

Article

minutes

How to Scale Your Reselling Program

Article

minutes

ELG Insider Daily #670: Trust the process

Article

minutes

ELG Insider Daily #669: The foundation of a $1B partnership program

Article

minutes

ELG Insider Daily #668: This is what great sales leaders are made of

Article

minutes

ELG Insider Daily #667: When less is more in your partner ecosystem

Article

minutes

Good partner managers/ bad partner managers

Article

minutes

Good Sales Leader / Bad Sales Leader

Article

minutes

ELG Insider Daily #666: How much power do numbers really have?

Article

minutes

ELG Insider Daily #665: Fix your GTM problem

Article

minutes

ELG Insider Daily #664: Meet the fresh new ELG Insider

Article

minutes

ELG Insider Daily #663: Every GTM motion is a fact-finding mission

Article

minutes

How I Present Partner Strategy to CxOs & the Board for Decacorns ($10B+) and a Unicorn ($3.8B)

Article

minutes

ELG Insider Daily #662: When your own GTM team is your ICP

Article

minutes

ELG Insider Daily #660: Decode your deal

Article

minutes

ELG Insider #658: The new high-performing seller

Article

minutes

ELG Insider Daily #651: Use this easy account mapping win for customer retention

Article

minutes

Maximize Your Existing Accounts: 3 Proven Ways to Boost Revenue

Article

minutes

ELG Insider #657: Who is the MVP of your GTM motion?

Article

minutes

ELG Insider #656: Money, money, money, must be funny

Article

minutes

ELG Insider #655: How to develop a top skill of the best sellers

Article

minutes

How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics

Article

minutes

ELG Insider #654: What sets high-performing sales teams apart

Article

minutes

ELG Insider #653: Curiosity killed the cat?

Article

minutes

ELG Insider #652: Cheers to outreach success

Article

minutes

ELG Idols: Meet the Enterprise Sales Veteran Who Turned commercetools’ Ecosystem into a Revenue Machine

Article

minutes

How to Win with Partner Marketing

Article

minutes

Nearbound.com is now ELG Insider!

Article

minutes

ELG Insider Daily #650: How to boost your Ecosystem-Led Customer Success wins

Article

minutes

ELG Insider Daily #649: ELG for and by marketers

Article

minutes

ELG Insider Daily #648: The Google + HubSpot story

Article

minutes

ELG Insider Daily #646: EQLs, the gifts that keep on giving

Article

minutes

What Can B2B SaaS Companies Learn About Ecosystem-Led Growth from a Solo Entrepreneur?

Article

minutes

ELG Insider Daily #645: Where is the AI in ELG?

Article

minutes

ELG Insider Daily #644: Three easy ELG plays

Article

minutes

ELG Insider Daily #642: Make the money follow you

Article

minutes

When Sales and Partnerships Partner Up

Article

minutes

ELG Insider Daily #640: Do not let anybody ghost you

Article

minutes

ELG Insider Daily #639: Do not be an ordinary seller, instead do this!

Article

minutes

ELG Insider Daily #638: The secret to customer retention

Article

minutes

ELG Insider Daily #636: Speed up deals with this warm intro email template

Article

minutes

ELG Insider Daily #635: How to Make the Right Noise at INBOUND

Article

minutes

ELG Insider Daily #632: To win in sales, Always Be Collaborating

Article

minutes

ELG Insider Daily #631: How to turn frenemies into power partners

Article

minutes

Everything You Need to Know to Build a Reseller Program

Article

minutes

ELG Insider Daily #630: Give your prospects the gift of time

Article

minutes

ELG Insider Daily #628: Boost integration adoption by knowing your customers tech stack

Article

minutes

ELG Insider Daily #627: 3 tips to master co-selling with partners

Article

minutes

ELG Insider Daily #623: Cold email is not dead, it is just not partner-led

ELG Books

Don’t miss these

eBook

Before you build: The Crossbeam guide to launching integrations people want

Read article

Phase #1: The Discovery PhasePhase #2: The Market Validation PhasePhase #3: The Build & Quality Assurance PhasePhase #4: The Launch PhaseWe’ll walk you through each phase of your integration’s lifecycle so you can deliver high-demand integrations with the biggest business impact.