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Crawl, walk, run: The co-marketing framework that will keep you sane
Article
|
4
 minutes
9 micro co-marketing motions for warming up a partnership
Article
|
7
 minutes
Standout traits for a great partner case study (with examples)
Article
|
7
 minutes
The co-marketing flip: Get strategic with your partner marketing six months into the partnership
Article
|
9
 minutes
Partnerships 101: How to organize and execute an online event with your partners
Article
|
8
 minutes
The community mindset: How building a customer community empowers partnerships
Article
|
5
 minutes
The case for a co-marketing-first approach
Article
|
4
 minutes
The anatomy of a killer SaaS partner newsletter (plus examples)

ELG Customer Success: Expansion, Upsell, and Renewal

Article
|
6
 minutes
Maximize your existing accounts: 3 proven ways to boost revenue
Article
|
6
 minutes
How Gainsight leverages partner ecosystems to supercharge customer success
Article
|
7
 minutes
2 ways partner data can inform your product strategy and improve retention
Article
|
3
 minutes
Track churn and you’re 3.6x more likely to have dedicated budget for integrations
Article
|
9
 minutes
You should be account mapping at every stage of the customer lifecycle

ELG Operations and Alignment

Article
|
5
 minutes
When sales and partnerships partner up
Article
|
12
 minutes
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
Article
|
5
 minutes
Measure and prove: How PartnerOps drives SaaS success
Article
|
26
 minutes
Democratize Partner Insights with Crossbeam’s Chrome Extension
Article
|
6
 minutes
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
Article
|
6
 minutes
Sharing Partner Data Used To Be Scary. These New Best Practices Can Help
Article
|
6
 minutes
Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam
Article
|
11
 minutes
A Lack of GTM Support for ELG Could Cost You Millions in Revenue
Article
|
15
 minutes
The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
Article
|
25
 minutes
25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
Article
|
8
 minutes
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
Article
|
8
 minutes
4 Signs it’s Time to Expand Your API Docs
Article
|
12
 minutes
Tech Ecosystem Maturity: How to Level Up Your Integrations Team
Article
|
8
 minutes
6 tips for expanding internationally using channel partners
Article
|
4
 minutes
Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
Article
|
7
 minutes
Vetting 100s of channel partners? Use this 4-criteria checklist to speed up the process
Article
|
11
 minutes
The 9-step partner impact score methodology for strategic co-selling with partners
Article
|
9
 minutes
20 Integrations and Chrome Extensions for Partner Managers
Article
|
5
 minutes
The 7 Filters You Need for Your Agency Partner Directory
Article
|
10
 minutes
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.
Article
|
5
 minutes
Get Off the Partner Enablement Treadmill
Article
|
7
 minutes
Your Partnerships Team Should Report to Sales (At First)
Article
|
13
 minutes
Source, Decide, Execute: Your Framework For a Successful Partner Program
Article
|
15
 minutes
Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?
Article
|
9
 minutes
6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
Article
|
18
 minutes
4 Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
Article
|
6
 minutes
The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark
Article
|
11
 minutes
The Most Common Partnership KPIs (According to Company Size and Maturity)
Article
|
10
 minutes
5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
Article
|
9
 minutes
2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
Video
|
29
 minutes
Maureen Little: Scaling ain’t easy | Supernode Conference 2022

ELG Books

eBook
Chapter 2: Nearbound Defined
eBook
The Ultimate Partner Program Guide
eBook
The Nearbound Sales Blueprint
eBook
Better together–Reveal and Reachdesk
eBook
Foreword of the Nearbound and the Rise of the Who Economy Book
Article
The PartnerHacker Handbook

Events and Webinars

Collection
ELG Con
Collection
Supernode
Collection
ELG Webinars
Collection
Connector Summit

Newsletter Archive

Article
|
3
 minutes
ELG Insider Daily #693: Turn data into dollars
Article
|
3
 minutes
ELG Insider Daily #692: ELG isn’t just B2B
Article
|
3
 minutes
ELG Insider Daily #689: Lean into your winning niche
Article
|
3
 minutes
ELG Insider Daily #687: The email inbox that ate my productivity 🎃
Article
|
3
 minutes
ELG Insider Daily #686: AI is a partner’s partner
Article
|
3
 minutes
ELG Insider Daily #685: 43% of buyers don’t want a rep…
Article
|
3
 minutes
ELG Insider Daily #683: How to put your buyer in the driver’s seat
Article
|
3
 minutes
ELG Insider Daily #681: The 5S framework is not just for marketing
Article
|
3
 minutes
ELG Insider Daily #680: A lush forest of opportunity
Article
|
4
 minutes
ELG Insider Daily #676: What it really means to scale
Article
|
4
 minutes
ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
Article
|
3
 minutes
ELG Insider #677: In business, context is everything
Article
|
5
 minutes
ELG Insider #661: Step aside, spreadsheets
Article
|
3
 minutes
ELG Insider Daily #674: Help write the new GTM playbook
Article
|
3
 minutes
ELG Insider Daily #673: I just want to sell, sell, sell
Article
|
3
 minutes
ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
Article
|
4
 minutes
ELG Insider Daily #670: Trust the process
Article
|
4
 minutes
ELG Insider Daily #669: The foundation of a $1B partnership program
Article
|
3
 minutes
ELG Insider Daily #668: This is what great sales leaders are made of
Article
|
3
 minutes
ELG Insider Daily #667: When less is more in your partner ecosystem
Article
|
3
 minutes
ELG Insider Daily #666: How much power do numbers really have?
Article
|
4
 minutes
ELG Insider Daily #665: Fix your GTM problem
Article
|
4
 minutes
ELG Insider Daily #664: Meet the fresh new ELG Insider
Article
|
4
 minutes
ELG Insider Daily #663: Every GTM motion is a fact-finding mission
Article
|
4
 minutes
ELG Insider Daily #662: When your own GTM team is your ICP
Article
|
3
 minutes
ELG Insider Daily #660: Decode your deal
Article
|
3
 minutes
ELG Insider #658: The new high-performing seller
Article
|
4
 minutes
ELG Insider #657: Who is the MVP of your GTM motion?
Article
|
4
 minutes
ELG Insider #656: Money, money, money, must be funny
Article
|
4
 minutes
ELG Insider #655: How to develop a top skill of the best sellers
Article
|
6
 minutes
ELG Insider #653: Curiosity killed the cat?
Article
|
3
 minutes
ELG Insider Daily #648: The Google + HubSpot story
Article
|
4
 minutes
ELG Insider Daily #646: EQLs, the gifts that keep on giving
Article
|
4
 minutes
ELG Insider Daily #645: Where is the AI in ELG?
Article
|
3
 minutes
ELG Insider Daily #644: Three easy ELG plays
Article
|
3
 minutes
ELG Insider Daily #642: Make the money follow you
Article
|
3
 minutes
ELG Insider Daily #640: Do not let anybody ghost you
Article
|
5
 minutes
ELG Insider Daily #628: Boost integration adoption by knowing your customers tech stack
Article
|
4
 minutes
ELG Insider Daily #627: 3 tips to master co-selling with partners
Article
|
4
 minutes
ELG Insider Daily #623: Cold email is not dead, it is just not partner-led
Article
|
3
 minutes
ELG Insider Daily #622: To the infinity and beyond of channel partners
Article
|
3
 minutes
ELG Insider Daily #620: How Cloud GTM is Transforming Legacy Partnerships
Article
|
2
 minutes
ELG Insider Daily #619: The GTM Attribution Conundrum
Article
|
3
 minutes
ELG Insider Daily #616: Rollworks' Crawl-Walk-Run Approach to Achieve Time To Value Faster
Article
|
2
 minutes
ELG Insider Daily #618: Get the Exclusive Story of the Crossbeam x Reveal Merger
Article
|
3
 minutes
ELG Insider Daily #617: The Darling of 2010s Marketing Died. Who Did It?
Article
|
3
 minutes
Nearbound Weekend 06/22: Steal This Framework For Strategic Alliances
Article
|
2
 minutes
ELG Insider #679: Build a revenue-driven partner ecosystem
Article
|
7
 minutes
Nearbound Daily #613: Reveal and Crossbeam Got Married—The Dawn of a New Era
Article
|
2
 minutes
Nearbound Daily #614: BREAKING NEWS: Crossbeam and Reveal are Joining Forces
Article
|
3
 minutes
Nearbound Daily #611: How To Best Use Account Mapping At The Expand/Engage Phase of the Bowtie
Article
|
3
 minutes
Nearbound Daily #610: Nelson Wang #1 Lesson Working With Resellers
Article
|
3
 minutes
Nearbound Daily #609: Five Ways To Create Nearbound Sales Champions
Article
|
3
 minutes
Nearbound Daily #608: Validate Your Partnerships Strategy with 'WOW' Moments
Article
|
3
 minutes
Nearbound Daily #607: Find and Leverage Signals for Partnerships
Article
|
3
 minutes
Nearbound Weekend 06/15: The Soul of Nearbound
Article
|
4
 minutes
Nearbound Daily #605: Are You Utilizing All Four Channels For Intros?
Article
|
4
 minutes
Nearbound Daily #604: The #1 Lesson Every Partner Leader Should Learn From Walmart's Sam Walton
Article
|
4
 minutes
Nearbound Daily #603: Steal This Play to Engage Customers With Partners
Article
|
3
 minutes
Nearbound Daily #602: We Can Do Better With Partner Onboarding
Article
|
4
 minutes
Nearbound Daily #601: Doing Events The Nearbound Way
Article
|
5
 minutes
Nearbound Daily #600: 5 Common Mistakes to Avoid When Starting Your Partner Program
Article
|
5
 minutes
Nearbound Daily #599: Steal This Partnership Value Model
Article
|
4
 minutes
Nearbound Daily #598: American Airlines' Recent Mistake Validates The Nearbound Era
Article
|
4
 minutes
Nearbound Daily #597: Robert Cialdini On How To Influence Partners To Give You More
Article
|
4
 minutes
Nearbound Daily #596: How to Apply For a Job Like a Pro
Article
|
4
 minutes
Nearbound Weekend 06/01: How to Solve B2B Marketing with Nearbound
Article
|
4
 minutes
Nearbound Daily #593: Partners Are Not Your Glorified BDRs
Article
|
5
 minutes
Nearbound Daily #592: Tap Into Partners To Help Close a Deal In The Final Stages.
Article
|
6
 minutes
Nearbound Weekend 04/27: My Key Takeaways from Goldenhour
Article
|
5
 minutes
Nearbound Daily #574: Steve Jobs On Buyer Preferences (And How It Relates to Nearbound)
Article
|
6
 minutes
Nearbound Daily #573: Meet NearBOT, Your Handy Nearbound Assistant
Article
|
5
 minutes
Nearbound Daily #571: Sapphire Ventures’ Guide to Building an Effective Partner Strategy Framework
Article
|
4
 minutes
Nearbound Daily #570: Use Chris Lavoie's 2x2 Matrix To Prioritize Partners
Article
|
6
 minutes
Nearbound Daily #565: Here's How To Do Co-Marketed Events Better Using Nearbound Data (Step-By-Step)
Article
|
5
 minutes
Nearbound Daily #564: An Email Checklist to Make Better Impressions
Article
|
5
 minutes
Nearbound Daily #562: How Oneflow Saw a 190% Surge in HubSpot-related Opportunities
Article
|
7
 minutes
Nearbound Daily #561: Get The Respect of Your Sales Team in 60 Days (Resources)
Article
|
2
 minutes
Nearbound Weekend 04/13: The Only Way To Create A Nearbound Culture
Article
|
5
 minutes
Nearbound Daily #560: How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal
Article
|
4
 minutes
Nearbound Daily #559: Clari's CEO Complete Guide To Run The Best Meetings
Article
|
6
 minutes
Nearbound Daily #557: Alexis Petrichos' Quick Start Guide To SaaS Partnerships
Article
|
4
 minutes
Nearbound Daily #556: The Circle-Back Play: How To Get Meetings With Top-Level Execs
Article
|
6
 minutes
Nearbound Weekend 04/06: Revenue Leaders (Want To) Believe In You
Article
|
5
 minutes
Nearbound Daily #555: The Back-A$$ward Way To Do Community
Article
|
3
 minutes
Nearbound Daily #554: Inverta's Jessica Fewless On How to Fill Your Pipeline With Nearbound Leads
Article
|
4
 minutes
Nearbound Daily #553: The Convenient Age of SaaS Is Over
Article
|
5
 minutes
Insider Daily #682: Winning in the ELG era
Article
|
2
 minutes
Nearbound Weekend 03/30: A letter to founders and execs from Jill Rowley
Article
|
4
 minutes
Nearbound Daily #550: Three Reasons You Need PartnerOps This Year
Article
|
5
 minutes
Nearbound Daily #549: Atlassian's Missed Ecosystem Opportunity
Article
|
4
 minutes
Nearbound Daily #548: Learn to Say No. It'll Save You
Article
|
4
 minutes
Nearbound Daily #546: 9 Creative Ways to Showcase Your Champions
Article
|
9
 minutes
Nearbound Weekend 03/23: Our Response to Chris Walker's Provocative LinkedIn Post
Article
|
4
 minutes
Nearbound Daily #545: 2024, The Year of Partnerships
Article
|
4
 minutes
Nearbound Daily #544: 🤐 6 Top Revenue Leaders Told Us What They Really Think About Partnerships
Article
|
4
 minutes
Nearbound Daily #541: 😱 Renewals Aren't Automatic...Here's What To Do About It
Article
|
2
 minutes
Nearbound Weekend 03/16: Find Your Pot of Gold ☘️
Article
|
4
 minutes
Nearbound Daily #534: From Lack of Buy-In to All-In
Article
|
5
 minutes
Nearbound Daily #531: Let’s Get to Know Your Buyer

Nearbound Archive

Collection
The Nearbound Summit 2023
Collection
Books and Guides
Collection
Best of Nearbound