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Article
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10
 minutes
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
Article
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5
 minutes
7 Questions to Ask Before Starting a B2B Partnership Program
Article
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6
 minutes
6 Questions to Answer Before Launching Your Channel Partner Program
Article
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10
 minutes
5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
Article
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11
 minutes
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
Article
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9
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2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
Case Study
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 minutes
How Sendoso Doubled Their Partner-Influenced Pipeline In Just 3 Months with Crossbeam
Case Study
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How LeanData Makes it Easy for Reps to Close Partner-Sourced Revenue
Video
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The Problem is Access
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The Nearbound Mindset: Part One
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37
 minutes
The 2023 'Boundie Awards - LIVE
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SPECIAL RELEASE: Harry Mack Freestyles Nearbound Anthem: Nearbound Podcast #134
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27
 minutes
Session three. The Journey to Chief Marketing and Ecosystem Officer by Allison Munro and Jill Rowley
Video
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Session three. How PRMs Have Been Doing Things Wrong by Pete Rawlinson and Ornella Nardi
Video
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30
 minutes
Session six. Biggest Problem in GTM: Lack of a Unified Operating Model by Sam Jacobs and Kathleen Booth
Video
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Session six: The 7 Deadly Sins of Customer Success in the Nearbound Era
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Session seven. Partnerships as a Path to Acquisition by Andrew Gazdecki
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Session seven. Gain Grow Retain LIVE at the Nearbound Summit by Jay Nathan and Jeff Breunsbach
Video
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17
 minutes
Session one. Nearbound and the Rise of the 'Who' Economy by Jared Fuller
Video
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Session five. Why You Must Integrate to Differentiate your Product (And How) by Alexis Petrichos
Video
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Session five. How to Align Your Success Team with Your Partners by Bruno Yoffe and Sunir Shah
Video
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 minutes
Session eight. Nearbound Ecosystem Strategy and Orchestration by Allan Adler
Video
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52
 minutes
Sam Jacobs & Bob Moore: The Future of an Ecosystem-Led World | Supernode 2023
Video
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57
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Partnerships and Contracts: Navigating the Legal Jungle
Video
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31
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Nick Gray: Closing Keynote | Supernode 2023
Video
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38
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New Video
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NEARBOUND.COM Announcement
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32
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Nearbound Sales #19: Email Template — Use This To Get Account Intel
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Nearbound Sales #2: You Might Need to Rethink Your Sales Quota Says McKinsey
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27
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Nearbound Sales #16: Buyers Want Nearbound
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35
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Nearbound Sales #12: Why Sellers Don't Use Partner Leads
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Nearbound Podcast #164: Why Your SaaS Partnerships Aren't Delivering Scott Wueschinski's Solution
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Nearbound Podcast #98: Thinking Like a CEO as a Partnerships Professional with Kim Walsh
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Nearbound Podcast #163: How to Go All In on an Ecosystem, with Daniel Zarick
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Nearbound Podcast #157: The GTM Revolution and How AI Will Influence Sales
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Nearbound Podcast #156: The End of Silos and the Need for Collaboration with Lizzie Chapman
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Nearbound Podcast #152: Shifting From the How Economy to the Who Economy with Chris Walker
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Nearbound Podcast #149: Evolving Partnerships in Business with Pete Rawlinson
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Nearbound Podcast #147: Unlock the Power of Strategic Partnerships by TK Kader
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Nearbound Podcast #139: Unleashing the Power of Nearbound Strategies to Close More Deals
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Nearbound Podcast #138: Insights in Building Customer Success and Partnerships for 2024
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NearBound Podcast #137: Marketing Against the Grain LIVE at the Nearbound Summit
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Nearbound Podcast #136: SPECIAL RELEASE LIVE from the Nearbound Summit House
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Nearbound Podcast #135: The Power of Owned Media with Anthony Kennada
Video
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129
 minutes
Nearbound Podcast #127: The Nearbound Moment is Here
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46
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Nearbound Podcast #118: Insights From Over 100+ Conversations With Partner Pros
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44
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Nearbound Podcast #116: The Future of AI, Agents, and Agencies
Video
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53
 minutes
Nearbound Podcast #110: HubSpot is Coming for Salesforce —The 4 Epochs of the Ecosystem
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33
 minutes
Nearbound Podcast #109: 6 Do's & Don'ts of Partner Marketing You Can't Ignore
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45
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Nearbound Podcast #107: How Nearbound is Different From Channel
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51
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Nearbound Podcast #081: Exploring the 16 Types of Network Effects with James Currier of NFX.com
Video
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52
 minutes
Nearbound Podcast #065: WTF Is An Ecosystem?! - Elevating Partnerships Out of the Shadows
Video
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50
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Nearbound Podcast #064: "The Challenger Sale" Author Takes the Partner Pill
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33
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Nearbound Marketing #6: Not Your Grandma’s Co-Marketing Campaign
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Nearbound Marketing #7: Understanding the Will of Your User s Existing Communities
Video
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33
 minutes
Nearbound Marketing #22: Trust + Scale — Where Partnerships & Marketing Come Together
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30
 minutes
Nearbound Marketing #26: How to Identify the Nearbound Evangelists in Your Ecosystem
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Nearbound Marketing #13: The 3 Marketer Personas Of the Future
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29
 minutes
Maureen Little: Scaling ain’t easy | Supernode 2022
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26
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Mike Stocker: 10 Partner Metrics Every Executive Ought To Know | Supernode 2023
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29
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Maureen Little: Scaling ain’t easy | Supernode Conference 2022
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29
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MythBusters: The GTM Edition
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23
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Lizzie Chapman: How to Make Your Leadership Care About Ecosystem-Led Growth | Supernode 2023
Video
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18
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Lisa Hopkins: Navigating The Messy Teenage Years Of Your Partner Program | Supernode 2022
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20
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Jared Fuller: Trust is the New Data | Supernode 2022
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Marco De Paulis: Why You Should Always Give Value Before You Get It — Supernode 2023
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Increase Partner Engagement & Grow Partner Pipeline by 26%
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Howdy Partners #74: Reactive Partner Marketers Are Salary Wasted with Jessica Fewless
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Howdy Partners #73: The Modern Interconnectedness of Brand, Employee Advocacy, and Ecosystems
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Howdy Partners #72: Psychology of team wide buy in: The Answer to Partner Program Success
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Howdy Partners #71: Natasha Walstra on Increasing Luck Surface Area in Business
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Howdy Partners #69: Why Fractional Partner Management with Pat Ferdig
Video
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22
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Howdy Partners #60: Navigating Partnerships in 2023 and Planning for 2024 - Will Taylor, Ben Wright
Video
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22
 minutes
Howdy Partners #57: Managing Chaos in Partnership Programs - Negar Nikaeein
Video
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 minutes
Howdy Partners #54: Using AI to Drive Partnerships with Jessica Baker
Video
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Howdy Partners #53: Getting Executive Buy in On Partnerships with Josh Baumrind
Video
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Howdy Partners #49: Placing Customers Front and Center Through a Partnerships Lens
Video
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32
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Howdy Partners #46: Driving Revenue Together
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Howdy Partners #38: The 80 20 Rule Balancing Revenue & Influence
Video
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Howdy Partners #36: Nearbound
Video
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21
 minutes
Howdy Partners #33: How to Get the Most Out of Partnership Communities
Video
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Howdy Partners #35: Productive Partner Recruitment
Video
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Howdy Partners #31: The Salesforce Ecosystem: Tech vs. Service Partner Perspectives
Video
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 minutes
Howdy Partners #29: Developing Examples to Foster Internal Buy In
Video
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Howdy Partners #26: What to Look for in Partnership Talent
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28
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How to Organize, Prioritize, and Expand Partnerships
Video
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49
 minutes
How to Leverage Account Mapping for Revenue Growth
Video
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18
 minutes
How to Ignite Co-Selling and Collaboration with Reps in Salesforce | Connector Summit 2022
Video
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From Recruitment to Revenue: How to Turn Your Ideal Partner Into ARR
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Friends with Benefits #36: Operationalizing Partner Programs with Aaron Howerton
Video
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61
 minutes
Friends with Benefits #26 - The Power of Small, Consistent Steps - Justin Zimmerman
Video
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Friends with Benefits #33: Valentine’s Day Special
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Friends with Benefits #24: Building Tasty Partnerships with Grayson Hogard
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Friends with Benefits #22: Building Revenue Generating Partnerships with Cody Sunkel
Video
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29
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Foundations of Partner Ecosystems for Efficient Growth
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Friends With Benefits #05: Be Like Messi
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45
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ELG Blend Webinar Series Vol. 2: Typeform CRO Kristen Habacht
Video
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45
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ELG Blend Webinar Series Vol. 1: Gainsight CEO Nick Mehta
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27
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Delete: Nearbound Marketing #33: The Nearbound ABM Play You Can Run Today - Blake Wiliams
Video
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64
 minutes
Delete: Friends with Benefits #19: ABM for Partner Pros - Blake Williams
Article
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5
 minutes
Ecosystem-Led Growth: The power of your partner ecosystem
Read article
by
Bob Moore

ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth. Learn how it works, and why it's transforming SaaS GTM.

Article
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5
 minutes
With ELG, your sales team will need fewer opportunities to hit quota
Read article
by
First Last

Lorem ipsum

Article
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4
 minutes
New data: Involving partners in deals increases win rate for nearly every ecosystem size and type
Read article
by
First Last

Lorem ipsum

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Insider Collections

SALES
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SUCCESS  STORIES
EVENTS & WEBINARS

ELG Success Stories

Article
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6
 minutes
How Document Crunch used ELG and Crossbeam to achieve 85% of their pipeline goal — and stay on track for 100%
Article
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5
 minutes
How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
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6
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How FullStory increased client retention using Ecosystem-Led Growth tactics
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4
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ELG Idols: Meet the enterprise sales veteran who turned commercetools’ ecosystem into a revenue machine
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3
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ELG Idols: A channel sales leader’s 10 lessons for SaaS orgs transitioning to partner implementations
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8
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How Fivetran powers its Ecosystem-Led Sales with data
Article
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5
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Meet the RevOps-turned-partnerships leader who transformed LeanData's sales and attribution processes
Article
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8
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How Kolleno reduced their time to close by 50% with Ecosystem-Led Growth
Article
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4
 minutes
How a sales leader and a head of partnerships get buy-in and drive results across Netskope’s revenue org
Article
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4
 minutes
This CRO uses ELG to increase ARPU by 23% and reduce churn to nearly zero
Article
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12
 minutes
How this PM used nearbound GTM and Reveal to revamp Reachdesk's partner program
Article
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24
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Box’s Partnership Journey: Nearbound, Allbound, Glory-bound
Article
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9
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How Pigment increased win rates 5-10% with a nearbound overlay & Reveal
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7
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How Fullstory builds their tech partnerships program with Reveal’s help to increase their renewal rate by 14%
Article
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8
 minutes
Meet the startup choosing Ecosystem-Led Growth over direct sales
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7
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How to win over your strategic partner’s customer success team right away
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10
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How Box uses Reveal every day to power their nearbound GTM
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43
 minutes
How Demandbase acquired DemandMatrix in 7 months after launching a partnership
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4
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How Typeform went from 30 integrations to 100+ in just one year
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6
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How RingCentral built an internal culture of partnerships
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11
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It’s happening! Crossbeam and Reveal are joining forces to disrupt go-to-market strategy as we know it.
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6
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How Typeform improved their revenue by 40% with ELG and PLG
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5
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How to learn your customer’s tech stack and increase integration adoption by 17%
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7
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How CallRail increased integration adoption by 167% through strategic partnership with HubSpot and Reveal
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21
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An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
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5
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How Sendcloud Achieved an 80% Increase in New Leads Sourced From Partners Using Reveal
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9
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WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
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8
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The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
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2
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ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
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10
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Oneflow sees a 190% surge in created opportunities after beginning two-way data sharing with HubSpot

ELG Sales: Deals and Revenue

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6
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Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
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6
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Let's save your deal, one intro at a time
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4
 minutes
New data: Involving partners in deals increases win rate for nearly every ecosystem size and type
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4
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Following to lead: How to win buyer-driven deals
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4
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How to scale your reselling program
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3
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Good sales leader / bad sales leader
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8
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Everything you need to know to build a reseller program
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2
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Crossbeam explains: Co-selling
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9
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How sales teams use ecosystem-led sales to hit revenue goals
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3
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How Gong x Chili Piper’s pipeline-acceleration partnership fuels their customers’ sales — and their own
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1
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Speed up deals with this warm intro email template
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57
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The Future of Revenue: What you need to know
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With ELG, your sales team will need fewer opportunities to hit quota
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3
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Don’t waste your prospect’s time on discovery. Speed up the sales qualification process with partners
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19
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Capture every dollar: Strategies to optimize partner-influenced revenue
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21
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The 15+ questions that accelerate co-selling
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No opportunities lost: The Crossbeam guide to co-selling with tech partners
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29
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Map your partner’s org chart & boost partner-sourced revenue by 40%
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Crossbeam has acquired partnered: Co-selling will never be the same
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6
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Your partner ecosystem can help you close millions in end-of-quarter opportunities
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Harness your sales reps as channel managers
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The big bet: Why 23% of companies are all in on co-selling
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The four main sales pain points from 2022 and how to beat them
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Partners contribute to 58% of the revenue of top performers (and 5 other sales stats)
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4 parts of the sales cycle where partnerships can help
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The secret to a successful second sales call: involving a partner
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How sales teams leverage their ecosystems to enter every deal with confidence
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11
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The 5 phases of co-selling for rolling out your new tech partnership
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SaaS reseller partnerships: What they Are & How They Work
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Partnerships 101: What is cross-selling?
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6
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You should train your sales team to be tech stack experts
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7
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AEs are leveraging ecosystem-led sales to close deals 46% faster
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2
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How to contribute millions in sales pipeline via warm intros and the "fast follow"
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The subtle art of a warm intro: How to set your sales team up for success
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The anatomy of a partnership: A partner lead versus a cold lead
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8
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How we use partner data to drive conversions and product-led growth
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7
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How to make your first co-selling motion a success: SugarCRM’s step-by-step guide
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5
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Cold outbound isn’t dead. Here’s what Sales leaders say are the most cost-effective sales strategies in 2023
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6
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4 ways partner-sourced leads outperform cold leads every time
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7
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3 steps to ensure partnerships outperforms outbound sales
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9
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It’s time for the other CEO: Chief Ecosystem Officer

Unlock your 2025 revenue potential!

Dive into the Future of Revenue Report now.

Download

ELG Partnerships and Ecosystems

Article
|
4
 minutes
Your GTM motion isn’t dead — it’s just not partner-led
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4
 minutes
5 ways to leverage the your partner’s influence and trust
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6
 minutes
5 ways to leverage ecosystem data
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1
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What's better than an open opportunity? 1.6 million of them
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6
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Every Stat We Have That Proves The Value Of Partnerships
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5
 minutes
IRL partnerships and ecosystem conferences to attend in 2023
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2
 minutes
The 2024 ELG Index: Charting the global progress of Ecosystem-Led Growth in tech
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4
 minutes
Need a steady momentum of high-quality leads? Look no further than your partner ecosystem
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6
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Why every partnership leader should care about Net Revenue Retention
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47
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The state of the partner ecosystem 2023
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0
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The 2023 state of the partner ecosystem report
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4 easy wins: The Crossbeam guide to account mapping
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3
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Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
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5
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Hit the ground running in tech partnerships (plus: a 30-60-90 template for new hires)
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3
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Women in SaaS partnerships are (probably) underpaid
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5
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The Ecosystem-Led Growth race between the US and Europe: Who’s winning?
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7
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Getting started with Ecosystem-Led Growth: Your first 3 plays
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11
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Your 2023 interview kit for landing your next partnerships role
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5
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5 reasons to attend Supernode 2023
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12
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Partnerships 101: What is Ecosystem-Led Growth?
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4
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How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
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15
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Partnerships 101: Sandboxes (And Why You Should Consider Building One)
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6
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The Era of Second-Party Data is Here. Are You Ready?
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39
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Everything You Didn't Know You Could Do With Partner Data
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Confessions of an ISV: How to Be a Good Channel Partner
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Is ELG right for me? Find out with the ELG Readiness matrix
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7
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Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
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14
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The Beginner’s Guide to SaaS Tech Partnerships
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Navigating Partnership Ecosystems: Channel, Tech, & Strategic
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11
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8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
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9
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5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
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6
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Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
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44
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No more silos: 4 new ways to use partner data
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12
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Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
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15
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Partnerships 101: How to Launch a Tech Partnership Program
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Tech ecosystem maturity: 4 ways most partner programs fall short
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20
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Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?
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12
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Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
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16
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Everything You Ever Wanted to Know About Channel Partnerships
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Everything You Should Know About Launching a Startup Partner Program
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Ecosystem-Led Growth: The power of your partner ecosystem
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10
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A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
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6
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30+ Integration Listing Page Examples for Designing Your Tech Marketplace
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4
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Your B2B SaaS Partner Page Checklist (with 50 Examples)
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11
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Partnerships 101: What is an Ecosystem and How is it Redefining Partnerships?
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33
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Monetize Your Technology Partnerships With These 8 Tactics
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12
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Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
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10
 minutes
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
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6
 minutes
6 Questions to Answer Before Launching Your Channel Partner Program
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11
 minutes
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
Video
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38
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4 Easy Account Mapping Wins

ELG Marketing: Awareness and Demand

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5
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What can B2B SaaS companies learn about Ecosystem-Led Growth from a solo entrepreneur?
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4
 minutes
Expanding to a new persona or market? Your partners can help you dive in with grace
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7
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Partnerships 101: What is partner marketing
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8
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Tech ecosystem maturity: How to level up your co-marketing motions
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8
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Partnerships 101: What is a PRM and should I use one?
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7
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Tech ecosystem maturity: How to level up your “better together” messaging
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5
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How VC firms are using Crossbeam to grow their portfolio companies at scale
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14
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Crawl, walk, run: The co-marketing framework that will keep you sane
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4
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9 micro co-marketing motions for warming up a partnership
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7
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Standout traits for a great partner case study (with examples)
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7
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The co-marketing flip: Get strategic with your partner marketing six months into the partnership
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9
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Partnerships 101: How to organize and execute an online event with your partners
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8
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The community mindset: How building a customer community empowers partnerships
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5
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The case for a co-marketing-first approach
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4
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The anatomy of a killer SaaS partner newsletter (plus examples)

ELG Customer Success: Expansion, Upsell, and Renewal

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6
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Maximize your existing accounts: 3 proven ways to boost revenue
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6
 minutes
How Gainsight leverages partner ecosystems to supercharge customer success
Article
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7
 minutes
2 ways partner data can inform your product strategy and improve retention
Article
|
3
 minutes
Track churn and you’re 3.6x more likely to have dedicated budget for integrations
Article
|
9
 minutes
You should be account mapping at every stage of the customer lifecycle

ELG Operations and Alignment

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5
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When sales and partnerships partner up
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12
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How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
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5
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Measure and prove: How PartnerOps drives SaaS success
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26
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Democratize Partner Insights with Crossbeam’s Chrome Extension
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6
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6
 minutes
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6
 minutes
Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam
Article
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11
 minutes
A Lack of GTM Support for ELG Could Cost You Millions in Revenue
Article
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15
 minutes
The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
Article
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25
 minutes
25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
Article
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8
 minutes
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
Article
|
8
 minutes
4 Signs it’s Time to Expand Your API Docs
Article
|
12
 minutes
Tech Ecosystem Maturity: How to Level Up Your Integrations Team
Article
|
8
 minutes
6 tips for expanding internationally using channel partners
Article
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4
 minutes
Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
Article
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7
 minutes
Vetting 100s of channel partners? Use this 4-criteria checklist to speed up the process
Article
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11
 minutes
The 9-step partner impact score methodology for strategic co-selling with partners
Article
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9
 minutes
20 Integrations and Chrome Extensions for Partner Managers
Article
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5
 minutes
The 7 Filters You Need for Your Agency Partner Directory
Article
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10
 minutes
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.
Article
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5
 minutes
Get Off the Partner Enablement Treadmill
Article
|
7
 minutes
Your Partnerships Team Should Report to Sales (At First)
Article
|
13
 minutes
Source, Decide, Execute: Your Framework For a Successful Partner Program
Article
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15
 minutes
Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?
Article
|
9
 minutes
6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
Article
|
18
 minutes
4 Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
Article
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6
 minutes
The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark
Article
|
11
 minutes
The Most Common Partnership KPIs (According to Company Size and Maturity)
Article
|
10
 minutes
5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
Article
|
9
 minutes
2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
Video
|
29
 minutes
Maureen Little: Scaling ain’t easy | Supernode Conference 2022

ELG Books

eBook
Chapter 2: Nearbound Defined
eBook
The Ultimate Partner Program Guide
eBook
The Nearbound Sales Blueprint
eBook
Better together–Reveal and Reachdesk
eBook
Foreword of the Nearbound and the Rise of the Who Economy Book
Article
The PartnerHacker Handbook

Events and Webinars

Collection
ELG Con
Collection
Supernode
Collection
ELG Webinars
Collection
Connector Summit

Newsletter Archive

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3
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ELG Insider Daily #693: Turn data into dollars
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3
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3
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3
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3
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3
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3
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3
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4
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3
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5
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3
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3
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3
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4
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4
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3
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3
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3
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4
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4
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3
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3
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4
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4
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6
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3
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4
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4
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3
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3
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3
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5
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4
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3
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2
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2
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7
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3
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3
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3
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3
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4
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4
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4
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3
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4
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4
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5
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5
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6
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5
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4
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6
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5
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5
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7
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2
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5
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4
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6
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4
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6
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Nearbound Weekend 04/06: Revenue Leaders (Want To) Believe In You
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5
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3
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4
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5
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Insider Daily #682: Winning in the ELG era
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2
 minutes
Nearbound Weekend 03/30: A letter to founders and execs from Jill Rowley
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4
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Nearbound Daily #550: Three Reasons You Need PartnerOps This Year
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5
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4
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Nearbound Daily #548: Learn to Say No. It'll Save You
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4
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Nearbound Daily #546: 9 Creative Ways to Showcase Your Champions
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9
 minutes
Nearbound Weekend 03/23: Our Response to Chris Walker's Provocative LinkedIn Post
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4
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Nearbound Daily #545: 2024, The Year of Partnerships
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4
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Nearbound Daily #544: 🤐 6 Top Revenue Leaders Told Us What They Really Think About Partnerships
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4
 minutes
Nearbound Daily #541: 😱 Renewals Aren't Automatic...Here's What To Do About It
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|
2
 minutes
Nearbound Weekend 03/16: Find Your Pot of Gold ☘️
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|
4
 minutes
Nearbound Daily #534: From Lack of Buy-In to All-In
Article
|
5
 minutes
Nearbound Daily #531: Let’s Get to Know Your Buyer

Nearbound Archive

Collection
The Nearbound Summit 2023
Collection
Books and Guides
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