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Article
|
7
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How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
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Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit
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How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG
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Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
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Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation
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ELG Insider Daily #693: Turn data into dollars
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ELG Insider Daily #692: ELG isn’t just B2B
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New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
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ELG Insider Daily #689: Lean into your winning niche
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ELG Insider Daily #687: The email inbox that ate my productivity 🎃
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ELG Insider Daily #680: A lush forest of opportunity
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ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
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ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
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ELG Insider Daily #670: Trust the process
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5
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Ecosystem-Led Growth: The Power of Your Partner Ecosystem
Read article
by
Bob Moore

ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth. Learn how it works, and why it's transforming SaaS GTM.

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|
6
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5 Ways to Leverage Ecosystem Data
Read article
by
First Last

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4
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New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
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First Last

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Editor’s Picks

All
GROWTH
TOOLS
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Article
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7
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AI
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SUCCESS  STORIES
WEBINARS

ELG Success Stories

Article
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7
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How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
Article
|
7
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5
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7
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How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%
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ELG AI

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Crossbeam Explains: The Three Partnership Types
Video
|
39
 minutes
Everything You Didn't Know You Could Do With Partner Data
Article
|
13
 minutes
A Hiring Manager’s Guide to Partnerships Roles and Job Titles
Article
|
8
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Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Article
|
8
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Confessions of an ISV: How to Be a Good Channel Partner
Article
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1
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Is ELG Right For Me? Find Out With the ELG Readiness Matrix
Article
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26
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Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Article
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7
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Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
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14
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The Beginner’s Guide to SaaS Tech Partnerships
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16
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Everything You Ever Wanted to Know About Channel Partnerships
Article
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8
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Navigating Partnership Ecosystems: Channel, Tech, and Strategic
Article
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20
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Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?
Article
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7
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How to Build Your Agency Partner’s Reputation While Protecting Your Own
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12
 minutes
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
Article
|
23
 minutes
Does Partnerships Have a Boredom Problem?
Article
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10
 minutes
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
Article
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1
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A Primer: 3 Things to Lookout for as a Partnership Leader
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4
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How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
Article
|
12
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Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
Article
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5
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Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
Article
|
8
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You Have Dormant Partners. Here’s How to Get Their Interest
Video
|
3
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Crossbeam Explains: What are System Integrators?
Article
|
2
 minutes
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Article
|
14
 minutes
20+ Interview Questions for Hiring Your First Tech Partner Manager
Article
|
11
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8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
Article
|
9
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5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
Article
|
6
 minutes
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
Article
|
11
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Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?
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|
11
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The 5 Things to Do in Your First 90 Days as a Partnership Leader
Video
|
44
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No More Silos: 4 New Ways to Use Partner Data
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|
12
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Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
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|
7
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Article
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10
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A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
eBook
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The Partner Playbook
Article
|
4
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10 Facts You Oughta Know if You Work in B2B Partnerships
Article
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11
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5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
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12
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We Mapped the Career Paths of 6 Women in Partnerships
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6
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30+ Integration Listing Page Examples for Designing Your Tech Marketplace
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12
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Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Article
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4
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Your B2B SaaS Partner Page Checklist (with 50 Examples)
Article
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27
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The 12 Best Partnership and Business Development Podcasts (So Far)
Article
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33
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Monetize Your Technology Partnerships With These 8 Tactics
Video
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38
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4 Easy Account Mapping Wins
Article
|
15
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Partnerships 101: How to Launch a Tech Partnership Program
Article
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6
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6 Questions to Answer Before Launching Your Channel Partner Program
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5
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5
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ELG Marketing: Awareness and Demand

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5
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What Can B2B SaaS Companies Learn About Ecosystem-Led Growth from a Solo Entrepreneur?
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4
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8
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The Community Mindset: How Building a Customer Community Empowers Partnerships
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5
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How VC Firms Are Using Crossbeam to Grow Their Portfolio Companies at Scale
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7
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Partnerships 101: What Is Partner Marketing
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5
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The Case for a Co-Marketing-First Approach
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8
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Tech Ecosystem Maturity: How to Level Up Your Co-Marketing Motions
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8
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Partnerships 101: What Is a PRM and Should I Use One?
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7
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Tech Ecosystem Maturity: How to Level Up Your “Better Together” Messaging
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4
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Nine Micro Co-Marketing Motions for Warming Up a Partnership
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7
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7
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The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership
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4
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The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)
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14
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Crawl, walk, run: The co-marketing framework that will keep you sane
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9
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Partnerships 101: How to Organize and Execute An Online Event with Your Partners

ELG Customer Success: Expansion, Upsell, and Renewal

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6
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Maximize Your Existing Accounts: 3 Proven Ways to Boost Revenue
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6
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How Gainsight Leverages Partner Ecosystems to Supercharge Customer Success
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7
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Two Ways Partner Data Can Inform Your Product Strategy and Improve Retention
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3
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Track Churn and You’re 3.6x More Likely to Have Dedicated Budget for Integrations
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9
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You Should be Account Mapping at Every Stage of the Customer Lifecycle

ELG Operations and Alignment

Article
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7
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Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation
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5
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When Sales and Partnerships Partner Up
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5
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Measure and Prove: How PartnerOps Drives SaaS Success
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11
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18
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Four Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
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6
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15
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9
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Six Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
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15
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The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
Article
|
8
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Article
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6
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Article
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25
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25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
Article
|
8
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Four Signs it’s Time to Expand Your API Docs
Article
|
12
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Tech Ecosystem Maturity: How to Level Up Your Integrations Team
Article
|
8
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Article
|
6
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Ecosystem is Everything: How to Embrace Second Party Data with Crossbeam
Article
|
7
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Article
|
12
 minutes
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
Article
|
11
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Article
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26
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Article
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9
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Article
|
9
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Article
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10
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Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
Article
|
4
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Article
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5
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The Seven Filters You Need for Your Agency Partner Directory
Article
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5
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Get Off the Partner Enablement Treadmill
Article
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7
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Your Partnerships Team Should Report to Sales (At First)
Article
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10
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Article
|
13
 minutes
Source, Decide, Execute: Your Framework For a Successful Partner Program
Article
|
6
 minutes
The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark
Video
|
29
 minutes
Maureen Little: Scaling ain’t easy | Supernode Conference 2022

ELG Books

eBook
The 2025 Future of Revenue Report
eBook
The Future of Revenue 2023
eBook
Chapter 2: Nearbound Defined
eBook
The Future of Revenue Preliminary Findings | Crossbeam x Pavilion
eBook
No Opportunities Lost: The Crossbeam Guide to Co-Selling With Tech Partners
eBook
The Ultimate Partner Program Guide
eBook
The Nearbound Sales Blueprint
eBook
Better together–Reveal and Reachdesk
eBook
Foreword of the Nearbound and the Rise of the Who Economy Book
Article
The PartnerHacker Handbook

Events and Webinars

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ELG Summit 2025
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ELG Con
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Supernode
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ELG Webinars
Collection
Connector Summit

Newsletter Archive

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3
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3
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4
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3
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3
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4
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4
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6
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4
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6
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Nearbound Daily #531: Let’s Get to Know Your Buyer

Nearbound Archive

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The Nearbound Summit 2023
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