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Article
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9
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Nearbound Weekend 03/23: Our Response to Chris Walker's Provocative LinkedIn Post
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4
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Nearbound Daily #545: 2024, The Year of Partnerships
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4
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Nearbound Daily #544: 🤐 6 Top Revenue Leaders Told Us What They Really Think About Partnerships
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Measure and prove: How PartnerOps drives SaaS success
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What top revenue leaders really think of partnerships
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Nearbound Daily #541: 😱 Renewals Aren't Automatic...Here's What To Do About It
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Nearbound Weekend 03/16: Find Your Pot of Gold ☘️
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How to Win Hearts and Minds in Partnerships
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Nearbound Daily #537: The Rise of Nearbound Revenue Platforms with Canalys Experts
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How Kolleno reduced their time to close by 50% with Ecosystem-Led Growth
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Nearbound Daily #535: Every Partner Has Favorites, Become One
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Friends with Benefits #34: The Power of Direct Mail and Building Genuine Relationships with Katie Penner
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Nearbound Daily #534: From Lack of Buy-In to All-In
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The Book that GTM Needs
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Nearbound Daily #533: Inside Story: HubSpot Wasn't Always Partner-Centric
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Nearbound Podcast #155: How Integrated and Partner Marketing Strategies Achieve Win-Win Scenarios with Calen Holbrooks
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Nearbound Podcast #154: The Nearbound Book Launch with Jared Fuller and Isaac Morehouse
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4
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Nearbound Daily #532: Partner Emails Done Right
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Realize the Full Value of Your Software and Service Partner Marketplace with Integrated Ecosystem Clusters
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Nearbound Daily #531: Let’s Get to Know Your Buyer
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3
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Nearbound Weekend 03/02: Standing on the Shoulders of Giants
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Nearbound Daily #529: How Versus Who
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5
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Nearbound Daily #528: Stop trying to force the market
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Nearbound Daily #527: The Nearbound Book is LIVE!
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Nearbound Daily #526: You're the Guide to Your Customer's Promised Land
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How Hatch boosted its close rate by 24% by incentivizing its partner’s account managers
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3
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Nearbound Weekend 02/24: When Reality Strikes
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Nearbound Daily #525: What is my strategy?
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Nearbound Podcast #153: The Evolution of Business in the Decade of Ecosystems with Jay McBain
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Good, Great, & Goals: Redesigning Ecosystem-Led Companies for Today and Tomorrow
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How Do Partnerships Impact Higher Win Rates
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Friends with Benefits #32: Building a Partnership Program from Scratch with Rasheité Calhoun
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Nearbound Daily #524: The Psychology of Partnering
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5
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Nearbound Daily #523: How to Layer Partners Into Co-Marketing
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How Services Partners Make Ecosystem Clusters Super Sticky
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42
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Nearbound Podcast #151: Sales Shift - Navigating the Evolving Playbook with Mark Bedard
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3
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How Gong x Chili Piper’s pipeline-acceleration partnership fuels their customers’ sales — and their own
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3
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How Gong Wins by Surrounding Customers with Partners
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The Nearbound Book is live!
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Nearbound Daily #518: How Jared Fuller Won a Sumo Alliance with HubSpot
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How to Engage Your Partners: The Critical Step Between Recruiting & Revenue
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4
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Nearbound Daily #517: Use This Framework to Disqualify Partners
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Nearbound Daily #516: How Dan O'Leary and the Box Team Use Nearbound Daily
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3
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Nearbound Weekend 02/10: Relationships and Revenue
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1
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Speed up deals with this warm intro email template
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Nearbound Daily #515: Help Your Sellers Tap Into Nearbound Revenue
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53
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Friends with Benefits #31: Mark Kilens on the Power of People-First Go-to-Market Strategies
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5
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Nearbound Daily #514: Step-By-Step Play for Running Multi-Partner Webinars
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How To Win Budget For Partner Tech
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How Amir Karmali Resurrected 40 Partners to Rebuild Marketcircle’s Partnerships Program
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29
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Howdy Partners #65: Founder-Led Partnering: Using Video, for Video Partnerships - Bethany Stachenfeld
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2
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Nearbound Daily #513: How Agencies Want You To Partner With Them
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3
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Nearbound Daily #512: 3 Nearbound Plays for Personalized Gifting
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A sneak peek at the state of the partner ecosystem in 2023
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44
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Nearbound Podcast #150: Navigating the Post-SaaS Landscape - Insights with Nate Roybal
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2
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Solving the biggest challenge: Starting with the right partners
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Nearbound Daily #511: How Negar Nikaeein Manages Partnership Chaos
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Nearbound Podcast #148: Unpacking the Challenges and Strategies of Partner Programs: Insights from Industry Experts
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Blake Williams: How to Start Co-Selling Faster: Minimum Viable Partnerships (MVP) | Supernode 2023
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3
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Nearbound Weekend 02/03: A Partner Person's Most Detrimental BlindSpot
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Nearbound Daily #510: Matt Dornfeld's Step-by-Step Guide for Building Partnership Executive Summaries
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45
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Friends with Benefits #30: Passionate about Partnership Enablement
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Nearbound Daily #509: Jessie Shipman's Partner Enablement Advice
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Nearbound Daily #508: The Simplest Success Equation + A New Partnerships Job Oppty
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Integrations as a Growth Lever
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Nearbound Daily #506: Good Partner Managers Don't Do These Things
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Nearbound Daily #505: Use this Checklist When You Roll Out Partnerships to Your Sales Teams
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Friends with Benefits #29: Jay Baer on the Importance of Creativity and Innovation in B2B Marketing
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Nearbound Daily #504: Use the Value Chain To Determine Your IPP
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Giving-to-Give vs Waiting-to-Get: the DNA of Partner Ecosystems and the Future of Business
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Nearbound Daily #503: How to Earn a Partnerships Mentor
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1
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The partner recruitment deck you can use today
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Nearbound Daily #502: 6 Questions That'll Make Stakeholder Alignment Easier
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Nearbound Daily #501: Steal this Marketo Play: Simplify, Focus, Repeat
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Nearbound Weekend 01/20: How to Apply "Atomic Habits" to Your Partner Strategy
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43
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Crossbeam Product Drop: How to turn your ecosystem data into dollars
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3
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Nearbound Daily #500: How to Avoid Legal Hold-ups With Partner Contracts
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4
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Nearbound Daily #499: Takeover with Nelson Wang from Partner Principles
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2
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Nearbound Daily #498: Simon Bouchez's Open Letter to Partnerships from Sales
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How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster
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Nearbound Daily #497: Use These Questions To Uncover Nearbound Marketing Opportunities
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3
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Nearbound Daily #496: Avoid 2 Common Buy-In Pitfalls
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An open letter to partnerships, from sales
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How a sales leader and a head of partnerships get buy-in and drive results across Netskope’s revenue org
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5
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An Outside-In GoToMarket = GoToEco
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Nearbound Daily #495: How To Take Ecosystem Partners Out of A Channel Hole
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31
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Howdy Partners #64 - Unlocking Success in Channel Partnerships - Rob Sale
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59
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Friends with Benefits #28 - Creating the Life You Want: Morgan J. Ingram's Guide to Breaking Through the Noise
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4
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Nearbound Daily #494: How to Bridge the Gap With Your Sellers
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5
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Nearbound Daily #493: Step-By-Step Guide to Winning Budget for Partner Tech
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5
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Barbara Treviño: Empower Your Go-To-Market Teams With Partner Data | Supernode 2022
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2
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Nearbound Weekend 01/06: 3 Trends I'm Watching in 2024
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3
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Nearbound Daily #488: Your 2024 Guide to Nearbound Marketing
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50
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Nearbound Podcast #146 - From the Vault: Navigating the Partner Ecosystem - Norma Watenpaugh
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3
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Nearbound Daily #487: Complete Guide to Nearbound Product in 2024
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Nearbound Daily #486: Nearbound GTM — Everything You Need To Know For 2024
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Nearbound Weekend 12/30: Partner Pros are Sculpting History
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5
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Ecosystem-Led Growth: The power of your partner ecosystem
Read article
by
Bob Moore

ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth. Learn how it works, and why it's transforming SaaS GTM.

Article
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5
 minutes
With ELG, your sales team will need fewer opportunities to hit quota
Read article
by
First Last

Lorem ipsum

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4
 minutes
New data: Involving partners in deals increases win rate for nearly every ecosystem size and type
Read article
by
First Last

Lorem ipsum

Editor’s Picks

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Insider Collections

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ELG Success Stories

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How Document Crunch used ELG and Crossbeam to achieve 85% of their pipeline goal — and stay on track for 100%
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How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
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How FullStory increased client retention using Ecosystem-Led Growth tactics
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ELG Idols: Meet the enterprise sales veteran who turned commercetools’ ecosystem into a revenue machine
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How this PM used nearbound GTM and Reveal to revamp Reachdesk's partner program
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It’s time for the other CEO: Chief Ecosystem Officer

Unlock your 2025 revenue potential!

Dive into the Future of Revenue Report now.

Download

ELG Partnerships and Ecosystems

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Partnerships 101: How to organize and execute an online event with your partners
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8
 minutes
The community mindset: How building a customer community empowers partnerships
Article
|
5
 minutes
The case for a co-marketing-first approach
Article
|
4
 minutes
The anatomy of a killer SaaS partner newsletter (plus examples)

ELG Customer Success: Expansion, Upsell, and Renewal

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|
6
 minutes
Maximize your existing accounts: 3 proven ways to boost revenue
Article
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6
 minutes
How Gainsight leverages partner ecosystems to supercharge customer success
Article
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7
 minutes
2 ways partner data can inform your product strategy and improve retention
Article
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3
 minutes
Track churn and you’re 3.6x more likely to have dedicated budget for integrations
Article
|
9
 minutes
You should be account mapping at every stage of the customer lifecycle

ELG Operations and Alignment

Article
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5
 minutes
When sales and partnerships partner up
Article
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12
 minutes
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
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|
5
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Measure and prove: How PartnerOps drives SaaS success
Article
|
26
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Democratize Partner Insights with Crossbeam’s Chrome Extension
Article
|
6
 minutes
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
Article
|
6
 minutes
Sharing Partner Data Used To Be Scary. These New Best Practices Can Help
Article
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6
 minutes
Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam
Article
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11
 minutes
A Lack of GTM Support for ELG Could Cost You Millions in Revenue
Article
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15
 minutes
The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
Article
|
25
 minutes
25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
Article
|
8
 minutes
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
Article
|
8
 minutes
4 Signs it’s Time to Expand Your API Docs
Article
|
12
 minutes
Tech Ecosystem Maturity: How to Level Up Your Integrations Team
Article
|
8
 minutes
6 tips for expanding internationally using channel partners
Article
|
4
 minutes
Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
Article
|
7
 minutes
Vetting 100s of channel partners? Use this 4-criteria checklist to speed up the process
Article
|
11
 minutes
The 9-step partner impact score methodology for strategic co-selling with partners
Article
|
9
 minutes
20 Integrations and Chrome Extensions for Partner Managers
Article
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5
 minutes
The 7 Filters You Need for Your Agency Partner Directory
Article
|
10
 minutes
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.
Article
|
5
 minutes
Get Off the Partner Enablement Treadmill
Article
|
7
 minutes
Your Partnerships Team Should Report to Sales (At First)
Article
|
13
 minutes
Source, Decide, Execute: Your Framework For a Successful Partner Program
Article
|
15
 minutes
Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?
Article
|
9
 minutes
6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
Article
|
18
 minutes
4 Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
Article
|
6
 minutes
The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark
Article
|
11
 minutes
The Most Common Partnership KPIs (According to Company Size and Maturity)
Article
|
10
 minutes
5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
Article
|
9
 minutes
2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
Video
|
29
 minutes
Maureen Little: Scaling ain’t easy | Supernode Conference 2022

ELG Books

eBook
Chapter 2: Nearbound Defined
eBook
The Ultimate Partner Program Guide
eBook
The Nearbound Sales Blueprint
eBook
Better together–Reveal and Reachdesk
eBook
Foreword of the Nearbound and the Rise of the Who Economy Book
Article
The PartnerHacker Handbook

Events and Webinars

Collection
ELG Con
Collection
Supernode
Collection
ELG Webinars
Collection
Connector Summit

Newsletter Archive

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|
3
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ELG Insider Daily #693: Turn data into dollars
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3
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3
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ELG Insider Daily #689: Lean into your winning niche
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3
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ELG Insider Daily #687: The email inbox that ate my productivity 🎃
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3
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ELG Insider Daily #686: AI is a partner’s partner
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3
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3
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3
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3
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4
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4
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3
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5
 minutes
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3
 minutes
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3
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ELG Insider Daily #673: I just want to sell, sell, sell
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3
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4
 minutes
ELG Insider Daily #670: Trust the process
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4
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3
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ELG Insider Daily #668: This is what great sales leaders are made of
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3
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3
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4
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4
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4
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4
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3
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3
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4
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4
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4
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6
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3
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4
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4
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3
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3
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3
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5
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4
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4
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3
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3
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2
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3
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2
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3
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2
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7
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2
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3
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3
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3
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3
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3
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3
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Nearbound Weekend 06/15: The Soul of Nearbound
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4
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4
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4
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3
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4
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5
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5
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4
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4
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4
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5
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6
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5
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6
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5
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4
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6
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5
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5
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7
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2
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5
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4
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6
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Nearbound Daily #557: Alexis Petrichos' Quick Start Guide To SaaS Partnerships
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4
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6
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Nearbound Weekend 04/06: Revenue Leaders (Want To) Believe In You
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5
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3
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4
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5
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Insider Daily #682: Winning in the ELG era
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2
 minutes
Nearbound Weekend 03/30: A letter to founders and execs from Jill Rowley
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4
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Nearbound Daily #550: Three Reasons You Need PartnerOps This Year
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5
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Nearbound Daily #549: Atlassian's Missed Ecosystem Opportunity
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4
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Nearbound Daily #548: Learn to Say No. It'll Save You
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4
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Nearbound Daily #546: 9 Creative Ways to Showcase Your Champions
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9
 minutes
Nearbound Weekend 03/23: Our Response to Chris Walker's Provocative LinkedIn Post
Article
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4
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Nearbound Daily #545: 2024, The Year of Partnerships
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|
4
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Nearbound Daily #544: 🤐 6 Top Revenue Leaders Told Us What They Really Think About Partnerships
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|
4
 minutes
Nearbound Daily #541: 😱 Renewals Aren't Automatic...Here's What To Do About It
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|
2
 minutes
Nearbound Weekend 03/16: Find Your Pot of Gold ☘️
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|
4
 minutes
Nearbound Daily #534: From Lack of Buy-In to All-In
Article
|
5
 minutes
Nearbound Daily #531: Let’s Get to Know Your Buyer

Nearbound Archive

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The Nearbound Summit 2023
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