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Video
|
 minutes
Ecosystem Activation Made Easy
Video
|
2
 minutes
Crossbeam Explains: The Three Partnership Types
Video
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19
 minutes
Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022
Video
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22
 minutes
Bob Moore: Partnerships Are the Most Effective Business Growth Lever | Supernode 2022
Video
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20
 minutes
Bob Moore: Using Communities to Supercharge Ecosystem-Led Growth | Pavilion ELEVATE 2023
Video
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24
 minutes
Andy Cochran: How to Clone Yourself | Supernode 2023
Video
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19
 minutes
Alexis Petrichos & Nicolas Vandenberghe: How Chili Piper Became an Ecosystem-Led Company | Supernode 2023
Video
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38
 minutes
4 Easy Account Mapping Wins
Video
|
 minutes
Agencies and Tech Partnerships with Alex Glenn
eBook
The Partner Playbook
Article
|
5
 minutes
Ecosystem-Led Growth: The power of your partner ecosystem
Read article
by
Bob Moore

ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth. Learn how it works, and why it's transforming SaaS GTM.

Article
|
5
 minutes
With ELG, your sales team will need fewer opportunities to hit quota
Read article
by
First Last

Lorem ipsum

Article
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4
 minutes
New data: Involving partners in deals increases win rate for nearly every ecosystem size and type
Read article
by
First Last

Lorem ipsum

Editor’s Picks

All
GROWTH
TOOLS
DATA
DEAL ACCELERATION
EXPANSION
CO-MARKETING
LEADERSHIP
MEASURE
NETWORKS
RETENTION
Article
|
3
 minutes
Good sales leader / bad sales leader
eBook
|
10
 minutes
Before you build: The Crossbeam guide to launching integrations people want
Article
|
11
 minutes
It’s happening! Crossbeam and Reveal are joining forces to disrupt go-to-market strategy as we know it.
Article
|
6
 minutes
How to land your next strategic partnership and build your reputation in the market
Article
|
8
 minutes
How Kolleno reduced their time to close by 50% with Ecosystem-Led Growth
Article
|
6
 minutes
How Gainsight leverages partner ecosystems to supercharge customer success
Article
|
4
 minutes
Expanding to a new persona or market? Your partners can help you dive in with grace
Article
|
6
 minutes
5 ways to leverage ecosystem data

Insider Collections

SALES
MARKETING
PARTNERSHIPS
OPS & ALIGNMENT
CUSTOMER SUCCESS
SUCCESS  STORIES
EVENTS & WEBINARS

ELG Success Stories

Article
|
6
 minutes
How Document Crunch used ELG and Crossbeam to achieve 85% of their pipeline goal — and stay on track for 100%
Article
|
5
 minutes
How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
Article
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6
 minutes
How FullStory increased client retention using Ecosystem-Led Growth tactics
Article
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4
 minutes
ELG Idols: Meet the enterprise sales veteran who turned commercetools’ ecosystem into a revenue machine
Article
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3
 minutes
ELG Idols: A channel sales leader’s 10 lessons for SaaS orgs transitioning to partner implementations
Article
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8
 minutes
How Fivetran powers its Ecosystem-Led Sales with data
Article
|
5
 minutes
Meet the RevOps-turned-partnerships leader who transformed LeanData's sales and attribution processes
Article
|
8
 minutes
How Kolleno reduced their time to close by 50% with Ecosystem-Led Growth
Article
|
4
 minutes
How a sales leader and a head of partnerships get buy-in and drive results across Netskope’s revenue org
Article
|
4
 minutes
This CRO uses ELG to increase ARPU by 23% and reduce churn to nearly zero
Article
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12
 minutes
How this PM used nearbound GTM and Reveal to revamp Reachdesk's partner program
Article
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24
 minutes
Box’s Partnership Journey: Nearbound, Allbound, Glory-bound
Article
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9
 minutes
How Pigment increased win rates 5-10% with a nearbound overlay & Reveal
Article
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7
 minutes
How Fullstory builds their tech partnerships program with Reveal’s help to increase their renewal rate by 14%
Article
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8
 minutes
Meet the startup choosing Ecosystem-Led Growth over direct sales
Article
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7
 minutes
How to win over your strategic partner’s customer success team right away
Article
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10
 minutes
How Box uses Reveal every day to power their nearbound GTM
Article
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43
 minutes
How Demandbase acquired DemandMatrix in 7 months after launching a partnership
Article
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4
 minutes
How Typeform went from 30 integrations to 100+ in just one year
Article
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6
 minutes
How RingCentral built an internal culture of partnerships
Article
|
11
 minutes
It’s happening! Crossbeam and Reveal are joining forces to disrupt go-to-market strategy as we know it.
Article
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6
 minutes
How Typeform improved their revenue by 40% with ELG and PLG
Article
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5
 minutes
How to learn your customer’s tech stack and increase integration adoption by 17%
Article
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7
 minutes
How CallRail increased integration adoption by 167% through strategic partnership with HubSpot and Reveal
Article
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21
 minutes
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
Article
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5
 minutes
How Sendcloud Achieved an 80% Increase in New Leads Sourced From Partners Using Reveal
Article
|
9
 minutes
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
Article
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8
 minutes
The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
Article
|
2
 minutes
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Article
|
10
 minutes
Oneflow sees a 190% surge in created opportunities after beginning two-way data sharing with HubSpot

ELG Sales: Deals and Revenue

Article
|
6
 minutes
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Article
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6
 minutes
Let's save your deal, one intro at a time
Article
|
4
 minutes
New data: Involving partners in deals increases win rate for nearly every ecosystem size and type
Article
|
4
 minutes
Following to lead: How to win buyer-driven deals
Article
|
4
 minutes
How to scale your reselling program
Article
|
3
 minutes
Good sales leader / bad sales leader
Article
|
8
 minutes
Everything you need to know to build a reseller program
Video
|
2
 minutes
Crossbeam explains: Co-selling
Article
|
9
 minutes
How sales teams use ecosystem-led sales to hit revenue goals
Article
|
3
 minutes
How Gong x Chili Piper’s pipeline-acceleration partnership fuels their customers’ sales — and their own
Article
|
1
 minutes
Speed up deals with this warm intro email template
Video
|
57
 minutes
The Future of Revenue: What you need to know
Article
|
5
 minutes
With ELG, your sales team will need fewer opportunities to hit quota
eBook
|
0
 minutes
The Future of Revenue 2023
Article
|
3
 minutes
Don’t waste your prospect’s time on discovery. Speed up the sales qualification process with partners
Article
|
19
 minutes
Capture every dollar: Strategies to optimize partner-influenced revenue
eBook
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0
 minutes
The future of revenue preliminary findings | Crossbeam x Pavilion
Video
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21
 minutes
The 15+ questions that accelerate co-selling
eBook
|
0
 minutes
No opportunities lost: The Crossbeam guide to co-selling with tech partners
Article
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29
 minutes
Map your partner’s org chart & boost partner-sourced revenue by 40%
Article
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2
 minutes
Crossbeam has acquired partnered: Co-selling will never be the same
Article
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6
 minutes
Your partner ecosystem can help you close millions in end-of-quarter opportunities
Article
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4
 minutes
Harness your sales reps as channel managers
Article
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6
 minutes
The big bet: Why 23% of companies are all in on co-selling
Article
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7
 minutes
The four main sales pain points from 2022 and how to beat them
Article
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10
 minutes
Partners contribute to 58% of the revenue of top performers (and 5 other sales stats)
Article
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5
 minutes
4 parts of the sales cycle where partnerships can help
Article
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4
 minutes
The secret to a successful second sales call: involving a partner
Article
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5
 minutes
How sales teams leverage their ecosystems to enter every deal with confidence
Article
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11
 minutes
The 5 phases of co-selling for rolling out your new tech partnership
Article
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8
 minutes
Get your sales team excited about co-selling with a 50% faster time to close
Article
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6
 minutes
SaaS reseller partnerships: What they Are & How They Work
Article
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7
 minutes
Partnerships 101: What is cross-selling?
Article
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9
 minutes
7 tips for co-selling like a supernode
Article
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6
 minutes
Partnerships 101: What is co-selling?
Article
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7
 minutes
8 times sales reps won the deal by co-selling with partners
Article
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7
 minutes
Tech ecosystem maturity: How to level up your co-selling workflows
Article
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6
 minutes
8 ways to treat your co-selling partners with R-E-S-P-E-C-T
Article
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13
 minutes
15+ questions to help your sales reps master their co-selling motions
Article
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12
 minutes
How to use CRM data & automation to nurture your co-selling relationships
Article
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1
 minutes
Your Slack Connect channels: Now powered by Crossbeam
Article
|
6
 minutes
You should train your sales team to be tech stack experts
Article
|
7
 minutes
AEs are leveraging ecosystem-led sales to close deals 46% faster
Article
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2
 minutes
How to contribute millions in sales pipeline via warm intros and the "fast follow"
Article
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7
 minutes
The subtle art of a warm intro: How to set your sales team up for success
Article
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5
 minutes
The anatomy of a partnership: A partner lead versus a cold lead
Article
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8
 minutes
How we use partner data to drive conversions and product-led growth
Article
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7
 minutes
How to make your first co-selling motion a success: SugarCRM’s step-by-step guide
Article
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5
 minutes
Cold outbound isn’t dead. Here’s what Sales leaders say are the most cost-effective sales strategies in 2023
Article
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6
 minutes
4 ways partner-sourced leads outperform cold leads every time
Article
|
7
 minutes
3 steps to ensure partnerships outperforms outbound sales
Article
|
9
 minutes
It’s time for the other CEO: Chief Ecosystem Officer

Unlock your 2025 revenue potential!

Dive into the Future of Revenue Report now.

Download

ELG Partnerships and Ecosystems

Article
|
4
 minutes
Your GTM motion isn’t dead — it’s just not partner-led
Article
|
4
 minutes
5 ways to leverage the your partner’s influence and trust
Article
|
6
 minutes
5 ways to leverage ecosystem data
Article
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1
 minutes
What's better than an open opportunity? 1.6 million of them
Article
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6
 minutes
Every Stat We Have That Proves The Value Of Partnerships
Article
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5
 minutes
IRL partnerships and ecosystem conferences to attend in 2023
Article
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2
 minutes
The 2024 ELG Index: Charting the global progress of Ecosystem-Led Growth in tech
Article
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4
 minutes
Need a steady momentum of high-quality leads? Look no further than your partner ecosystem
Article
|
6
 minutes
Why every partnership leader should care about Net Revenue Retention
Video
|
47
 minutes
The state of the partner ecosystem 2023
eBook
|
0
 minutes
The 2023 state of the partner ecosystem report
eBook
|
0
 minutes
4 easy wins: The Crossbeam guide to account mapping
Article
|
3
 minutes
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Article
|
5
 minutes
Hit the ground running in tech partnerships (plus: a 30-60-90 template for new hires)
Article
|
3
 minutes
Women in SaaS partnerships are (probably) underpaid
Article
|
5
 minutes
The Ecosystem-Led Growth race between the US and Europe: Who’s winning?
Article
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7
 minutes
Getting started with Ecosystem-Led Growth: Your first 3 plays
Article
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11
 minutes
Your 2023 interview kit for landing your next partnerships role
Article
|
5
 minutes
5 reasons to attend Supernode 2023
Article
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12
 minutes
Partnerships 101: What is Ecosystem-Led Growth?
Article
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4
 minutes
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
Article
|
15
 minutes
Partnerships 101: Sandboxes (And Why You Should Consider Building One)
Article
|
6
 minutes
The Era of Second-Party Data is Here. Are You Ready?
Video
|
39
 minutes
Everything You Didn't Know You Could Do With Partner Data
Article
|
8
 minutes
Confessions of an ISV: How to Be a Good Channel Partner
Article
|
1
 minutes
Is ELG right for me? Find out with the ELG Readiness matrix
Article
|
7
 minutes
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
Article
|
14
 minutes
The Beginner’s Guide to SaaS Tech Partnerships
Article
|
8
 minutes
Navigating Partnership Ecosystems: Channel, Tech, & Strategic
Article
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11
 minutes
8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
Article
|
9
 minutes
5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
Article
|
6
 minutes
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
Video
|
44
 minutes
No more silos: 4 new ways to use partner data
Article
|
12
 minutes
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Article
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15
 minutes
Partnerships 101: How to Launch a Tech Partnership Program
Article
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5
 minutes
Tech ecosystem maturity: 4 ways most partner programs fall short
Article
|
20
 minutes
Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?
Article
|
12
 minutes
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
Article
|
16
 minutes
Everything You Ever Wanted to Know About Channel Partnerships
Article
|
15
 minutes
Everything You Should Know About Launching a Startup Partner Program
Article
|
5
 minutes
Ecosystem-Led Growth: The power of your partner ecosystem
Article
|
10
 minutes
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
Article
|
6
 minutes
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Article
|
4
 minutes
Your B2B SaaS Partner Page Checklist (with 50 Examples)
Article
|
11
 minutes
Partnerships 101: What is an Ecosystem and How is it Redefining Partnerships?
Article
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33
 minutes
Monetize Your Technology Partnerships With These 8 Tactics
Article
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12
 minutes
Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
Article
|
10
 minutes
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
Article
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6
 minutes
6 Questions to Answer Before Launching Your Channel Partner Program
Article
|
11
 minutes
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
Video
|
38
 minutes
4 Easy Account Mapping Wins

ELG Marketing: Awareness and Demand

Article
|
5
 minutes
What can B2B SaaS companies learn about Ecosystem-Led Growth from a solo entrepreneur?
Article
|
4
 minutes
Expanding to a new persona or market? Your partners can help you dive in with grace
Article
|
7
 minutes
Partnerships 101: What is partner marketing
Article
|
8
 minutes
Tech ecosystem maturity: How to level up your co-marketing motions
Article
|
8
 minutes
Partnerships 101: What is a PRM and should I use one?
Article
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7
 minutes
Tech ecosystem maturity: How to level up your “better together” messaging
Article
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5
 minutes
How VC firms are using Crossbeam to grow their portfolio companies at scale
Article
|
14
 minutes
Crawl, walk, run: The co-marketing framework that will keep you sane
Article
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4
 minutes
9 micro co-marketing motions for warming up a partnership
Article
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7
 minutes
Standout traits for a great partner case study (with examples)
Article
|
7
 minutes
The co-marketing flip: Get strategic with your partner marketing six months into the partnership
Article
|
9
 minutes
Partnerships 101: How to organize and execute an online event with your partners
Article
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8
 minutes
The community mindset: How building a customer community empowers partnerships
Article
|
5
 minutes
The case for a co-marketing-first approach
Article
|
4
 minutes
The anatomy of a killer SaaS partner newsletter (plus examples)

ELG Customer Success: Expansion, Upsell, and Renewal

Article
|
6
 minutes
Maximize your existing accounts: 3 proven ways to boost revenue
Article
|
6
 minutes
How Gainsight leverages partner ecosystems to supercharge customer success
Article
|
7
 minutes
2 ways partner data can inform your product strategy and improve retention
Article
|
3
 minutes
Track churn and you’re 3.6x more likely to have dedicated budget for integrations
Article
|
9
 minutes
You should be account mapping at every stage of the customer lifecycle

ELG Operations and Alignment

Article
|
5
 minutes
When sales and partnerships partner up
Article
|
12
 minutes
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
Article
|
5
 minutes
Measure and prove: How PartnerOps drives SaaS success
Article
|
26
 minutes
Democratize Partner Insights with Crossbeam’s Chrome Extension
Article
|
6
 minutes
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
Article
|
6
 minutes
Sharing Partner Data Used To Be Scary. These New Best Practices Can Help
Article
|
6
 minutes
Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam
Article
|
11
 minutes
A Lack of GTM Support for ELG Could Cost You Millions in Revenue
Article
|
15
 minutes
The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
Article
|
25
 minutes
25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
Article
|
8
 minutes
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
Article
|
8
 minutes
4 Signs it’s Time to Expand Your API Docs
Article
|
12
 minutes
Tech Ecosystem Maturity: How to Level Up Your Integrations Team
Article
|
8
 minutes
6 tips for expanding internationally using channel partners
Article
|
4
 minutes
Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
Article
|
7
 minutes
Vetting 100s of channel partners? Use this 4-criteria checklist to speed up the process
Article
|
11
 minutes
The 9-step partner impact score methodology for strategic co-selling with partners
Article
|
9
 minutes
20 Integrations and Chrome Extensions for Partner Managers
Article
|
5
 minutes
The 7 Filters You Need for Your Agency Partner Directory
Article
|
10
 minutes
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.
Article
|
5
 minutes
Get Off the Partner Enablement Treadmill
Article
|
7
 minutes
Your Partnerships Team Should Report to Sales (At First)
Article
|
13
 minutes
Source, Decide, Execute: Your Framework For a Successful Partner Program
Article
|
15
 minutes
Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?
Article
|
9
 minutes
6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
Article
|
18
 minutes
4 Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
Article
|
6
 minutes
The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark
Article
|
11
 minutes
The Most Common Partnership KPIs (According to Company Size and Maturity)
Article
|
10
 minutes
5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
Article
|
9
 minutes
2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
Video
|
29
 minutes
Maureen Little: Scaling ain’t easy | Supernode Conference 2022

ELG Books

eBook
Chapter 2: Nearbound Defined
eBook
The Ultimate Partner Program Guide
eBook
The Nearbound Sales Blueprint
eBook
Better together–Reveal and Reachdesk
eBook
Foreword of the Nearbound and the Rise of the Who Economy Book
Article
The PartnerHacker Handbook

Events and Webinars

Collection
ELG Con
Collection
Supernode
Collection
ELG Webinars
Collection
Connector Summit

Newsletter Archive

Article
|
3
 minutes
ELG Insider Daily #693: Turn data into dollars
Article
|
3
 minutes
ELG Insider Daily #692: ELG isn’t just B2B
Article
|
3
 minutes
ELG Insider Daily #689: Lean into your winning niche
Article
|
3
 minutes
ELG Insider Daily #687: The email inbox that ate my productivity 🎃
Article
|
3
 minutes
ELG Insider Daily #686: AI is a partner’s partner
Article
|
3
 minutes
ELG Insider Daily #685: 43% of buyers don’t want a rep…
Article
|
3
 minutes
ELG Insider Daily #683: How to put your buyer in the driver’s seat
Article
|
3
 minutes
ELG Insider Daily #681: The 5S framework is not just for marketing
Article
|
3
 minutes
ELG Insider Daily #680: A lush forest of opportunity
Article
|
4
 minutes
ELG Insider Daily #676: What it really means to scale
Article
|
4
 minutes
ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
Article
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3
 minutes
ELG Insider #677: In business, context is everything
Article
|
5
 minutes
ELG Insider #661: Step aside, spreadsheets
Article
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3
 minutes
ELG Insider Daily #674: Help write the new GTM playbook
Article
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3
 minutes
ELG Insider Daily #673: I just want to sell, sell, sell
Article
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3
 minutes
ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
Article
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4
 minutes
ELG Insider Daily #670: Trust the process
Article
|
4
 minutes
ELG Insider Daily #669: The foundation of a $1B partnership program
Article
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3
 minutes
ELG Insider Daily #668: This is what great sales leaders are made of
Article
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3
 minutes
ELG Insider Daily #667: When less is more in your partner ecosystem
Article
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3
 minutes
ELG Insider Daily #666: How much power do numbers really have?
Article
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4
 minutes
ELG Insider Daily #665: Fix your GTM problem
Article
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4
 minutes
ELG Insider Daily #664: Meet the fresh new ELG Insider
Article
|
4
 minutes
ELG Insider Daily #663: Every GTM motion is a fact-finding mission
Article
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4
 minutes
ELG Insider Daily #662: When your own GTM team is your ICP
Article
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3
 minutes
ELG Insider Daily #660: Decode your deal
Article
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3
 minutes
ELG Insider #658: The new high-performing seller
Article
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4
 minutes
ELG Insider #657: Who is the MVP of your GTM motion?
Article
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4
 minutes
ELG Insider #656: Money, money, money, must be funny
Article
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4
 minutes
ELG Insider #655: How to develop a top skill of the best sellers
Article
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6
 minutes
ELG Insider #653: Curiosity killed the cat?
Article
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3
 minutes
ELG Insider Daily #648: The Google + HubSpot story
Article
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4
 minutes
ELG Insider Daily #646: EQLs, the gifts that keep on giving
Article
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4
 minutes
ELG Insider Daily #645: Where is the AI in ELG?
Article
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3
 minutes
ELG Insider Daily #644: Three easy ELG plays
Article
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3
 minutes
ELG Insider Daily #642: Make the money follow you
Article
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3
 minutes
ELG Insider Daily #640: Do not let anybody ghost you
Article
|
5
 minutes
ELG Insider Daily #628: Boost integration adoption by knowing your customers tech stack
Article
|
4
 minutes
ELG Insider Daily #627: 3 tips to master co-selling with partners
Article
|
4
 minutes
ELG Insider Daily #623: Cold email is not dead, it is just not partner-led
Article
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3
 minutes
ELG Insider Daily #622: To the infinity and beyond of channel partners
Article
|
3
 minutes
ELG Insider Daily #620: How Cloud GTM is Transforming Legacy Partnerships
Article
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2
 minutes
ELG Insider Daily #619: The GTM Attribution Conundrum
Article
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3
 minutes
ELG Insider Daily #616: Rollworks' Crawl-Walk-Run Approach to Achieve Time To Value Faster
Article
|
2
 minutes
ELG Insider Daily #618: Get the Exclusive Story of the Crossbeam x Reveal Merger
Article
|
3
 minutes
ELG Insider Daily #617: The Darling of 2010s Marketing Died. Who Did It?
Article
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3
 minutes
Nearbound Weekend 06/22: Steal This Framework For Strategic Alliances
Article
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2
 minutes
ELG Insider #679: Build a revenue-driven partner ecosystem
Article
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7
 minutes
Nearbound Daily #613: Reveal and Crossbeam Got Married—The Dawn of a New Era
Article
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2
 minutes
Nearbound Daily #614: BREAKING NEWS: Crossbeam and Reveal are Joining Forces
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