The Ultimate Partner Manager Library

The Ultimate Partner Manager Library

My #1 Lesson in Reseller Strategy that led to $250M+

My #1 Lesson in Reseller Strategy that led to $250M+

Nelson Wang | 5 min

Partnership Value Modeling

Partnership Value Modeling

Linkon Axon | 4 min

What’s an IPP—and (when) do you need one?

What’s an IPP—and (when) do you need one?

Martin Scholz & Bernhard Friedrichs | 3 min

How to earn the respect of your sales team in 60 Days

How to earn the respect of your sales team in 60 Days

Shawnie Hamer | 16 min

One major lesson in building partnerships from zero to $150M+ ARR

One major lesson in building partnerships from zero to $150M+ ARR

Nelson Wang | 2 min

How I Present Partner Strategy to CxOs & the Board for Decacorns ($10B+) and a Unicorn ($3.8B)

How I Present Partner Strategy to CxOs & the Board for Decacorns ($10B+) and a Unicorn ($3.8B)

Nelson Wang | 3 min

Growth Hack: Where to Find your First Partner

Growth Hack: Where to Find your First Partner

Multiple Contributors | 3 min

The Crawl, Walk, Run Strategy

The Crawl, Walk, Run Strategy

Nelson Wang | 1 min

How to Win Hearts and Minds in Partnerships

How to Win Hearts and Minds in Partnerships

Nelson Wang | 3 min

Solving the biggest challenge: Starting with the right partners

Solving the biggest challenge: Starting with the right partners

Multiple Contributors | 2 min

Introduction to Partner Manager

Introduction to Partner Manager

Multiple Contributors | 1 min

The partner recruitment deck you can use today

The partner recruitment deck you can use today

Nelson Wang | 1 min

Meet your new partnerships mentor

Meet your new partnerships mentor

Nelson Wang | 3 min

5 Ways to Align Customer Success Teams with Your Nearbound Strategy

5 Ways to Align Customer Success Teams with Your Nearbound Strategy

Multiple Contributors | 8 min

Nearbound Podcast #145 - From the Vault:The Art of Channel Partnerships with Bobby Napiltonia

Nearbound Podcast #145 - From the Vault:The Art of Channel Partnerships with Bobby Napiltonia

Bobby Napiltonia | 46 min

The nearbound email template hub

The nearbound email template hub

Multiple Contributors | 10 min

Howdy Partners #63 - Unveiling the playbook for GTM success - Matt Dornfeld

Howdy Partners #63 - Unveiling the playbook for GTM success - Matt Dornfeld

Matt Dornfeld | 30 min

How to nail co-marketing events in 2024 with nearbound

How to nail co-marketing events in 2024 with nearbound

Multiple Contributors | 9 min

Howdy Partners #62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse

Howdy Partners #62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse

Multiple Authors | 54 min

Box’s Partnership Journey: Nearbound, Allbound, Glory-bound

Box’s Partnership Journey: Nearbound, Allbound, Glory-bound

Shawnie Hamer | 10 min

Nearbound Podcast #140- - Revenue Over Relationships: How to Make Money in Every Partnership - Rasheité Calhoun

Nearbound Podcast #140- - Revenue Over Relationships: How to Make Money in Every Partnership - Rasheité Calhoun

Rasheité Calhoun | 44 min

Co-selling with Nearbound

Co-selling with Nearbound

Nearbound.com | 10 min

Howdy Partners #57: Managing Chaos in Partnership Programs - Negar Nikaeein

Howdy Partners #57: Managing Chaos in Partnership Programs - Negar Nikaeein

Negar Nikaeein | 22 min

Nearbound Podcast #133: Navigating Strategic Alliances - Xiaofei Zhang

Nearbound Podcast #133: Navigating Strategic Alliances - Xiaofei Zhang

Xiaofei Zhang | 44 min

Howdy partners #56: Unleashing partner tech- Greg Portnoy

Howdy partners #56: Unleashing partner tech- Greg Portnoy

Greg Portnoy | 40 min

The ultimate KPI smackdown: Partner-sourced vs. partner-attached

The ultimate KPI smackdown: Partner-sourced vs. partner-attached

Multiple Contributors | 5 min

Partner Attach: The great debate

Partner Attach: The great debate

Nearbound at Work | 56 min

Nearbound Marketing #31: Three Nearbound Marketing Tactics to Start Using Now

Nearbound Marketing #31: Three Nearbound Marketing Tactics to Start Using Now

Logan Lyles | 15 min

Howdy Partners #52: Building a Program with No Budget or Tools

Howdy Partners #52: Building a Program with No Budget or Tools

Matt Dornfeld | 30 min

Friends with Benefits #16: How to do Dreamforce Right

Friends with Benefits #16: How to do Dreamforce Right

Mike Davis | 20 min

The 3 I’s of nearbound in action

The 3 I’s of nearbound in action

Nearbound.com | 5 min

The Nearbound Guide

The Nearbound Guide

Multiple Contributors

Download the PartnerHacker Handbook

Download the PartnerHacker Handbook

Multiple Contributors

The Ultimate Partner Program Guide

The Ultimate Partner Program Guide

The Nearbound Sales Blueprint

The Nearbound Sales Blueprint

Nearbound Marketing #29: 3 Ways to Market with Your Community Members

Nearbound Marketing #29: 3 Ways to Market with Your Community Members

Multiple Contributors | 33 min

Nearbound Marketing #28: 4 Steps to Execute Survey Co-Marketing

Nearbound Marketing #28: 4 Steps to Execute Survey Co-Marketing

Multiple Contributors | 41 min

Driving Deals Faster: A Nearbound GTM Strategy Amplifies Revenue

Driving Deals Faster: A Nearbound GTM Strategy Amplifies Revenue

Stuart Wasilowski | 10 min

Diving Into the Co-Sell Orchestration Playbook

Diving Into the Co-Sell Orchestration Playbook

Allan Adler | 4 min

Nearbound Marketing #27: Activating the Hidden Evangelists Within Your Company

Nearbound Marketing #27: Activating the Hidden Evangelists Within Your Company

Multiple Contributors | 31 min

Nearbound marketing: A trust-driven path in the Who Economy

Nearbound marketing: A trust-driven path in the Who Economy

Logan Lyles | 8 min

Howdy Partners #48: First 8 Months as a Channel Account Manager

Howdy Partners #48: First 8 Months as a Channel Account Manager

Multiple Contributors | 28 min

7 Lessons I Wish I Had Known Before We Built Hopin’s Agency Program

7 Lessons I Wish I Had Known Before We Built Hopin’s Agency Program

Franz-Josef Schrepf | 9 min

Nearbound Marketing #26: How to Identify the Nearbound Evangelists in Your Ecosystem

Nearbound Marketing #26: How to Identify the Nearbound Evangelists in Your Ecosystem

Multiple Contributors | 30 min

Friends With Benefits #11: The Benefits of Community

Friends With Benefits #11: The Benefits of Community

Multiple Contributors | 56 min

Howdy Partners #47: How to Use Intel, Intro, and Influence to Grow Your Pipeline

Howdy Partners #47: How to Use Intel, Intro, and Influence to Grow Your Pipeline

Multiple Contributors | 28 min

Nearbound Marketing #25: Go Past the 1st Date with Marketing Partners

Nearbound Marketing #25: Go Past the 1st Date with Marketing Partners

Multiple Contributors | 34 min

Preparing for your nearbound pitch

Preparing for your nearbound pitch

Multiple Contributors | 9 min

3 Nearbound Use Cases You’ve Never Thought Of

3 Nearbound Use Cases You’ve Never Thought Of

Darian Ghassemi | 7 min

Nearbound Marketing #24: How Partners Made This Event Series More Efficient

Nearbound Marketing #24: How Partners Made This Event Series More Efficient

Multiple Contributors | 33 min

Howdy Partners #45: The Journey to Partnership Success

Howdy Partners #45: The Journey to Partnership Success

Multiple Contributors | 27 min

Nearbound ABM strategy: Winning the attention of high-value accounts

Nearbound ABM strategy: Winning the attention of high-value accounts

Multiple Contributors | 9 min

Howdy Partners #44: Setting Up Your Affiliate Program for Success

Howdy Partners #44: Setting Up Your Affiliate Program for Success

Multiple Contributors | 29 min

Nearbound Marketing #22: Trust + Scale — Where Partnerships & Marketing Come Together

Nearbound Marketing #22: Trust + Scale — Where Partnerships & Marketing Come Together

Multiple Contributors | 33 min

How to unlock partnerships revenue through the power of data

How to unlock partnerships revenue through the power of data

Multiple Contributors | 5 min

Howdy Partners #43: Approaching Strategic Partnerships

Howdy Partners #43: Approaching Strategic Partnerships

Multiple Contributors | 23 min

Using Nearbound Data to Expand Into New Markets

Using Nearbound Data to Expand Into New Markets

R.J. Filipski | 8 min

Nearbound Marketing #20: 3 Ways to Market with Creators in Your Niche

Nearbound Marketing #20: 3 Ways to Market with Creators in Your Niche

Multiple Contributors | 31 min

Prerequisites for Monetizing B2B SaaS Tech Partnerships

Prerequisites for Monetizing B2B SaaS Tech Partnerships

Dylan Charles | 4 min

Friends With Benefits #04: Everybody Wins If The Customer Succeeds

Friends With Benefits #04: Everybody Wins If The Customer Succeeds

Multiple Contributors | 52 min

Nearbound Podcast #115: From Go-To-Market To Go-To-Network

Nearbound Podcast #115: From Go-To-Market To Go-To-Network

Multiple Contributors | 45 min

Neabound Marketing #29: The 5 Phases of Nearbound Marketing (& Why You Need to Start Now)

Neabound Marketing #29: The 5 Phases of Nearbound Marketing (& Why You Need to Start Now)

Logan Lyles | 44 min

Nearbound Podcast #114: Increase Partner Engagement & Grow Partner Pipeline by 26%

Nearbound Podcast #114: Increase Partner Engagement & Grow Partner Pipeline by 26%

Multiple Contributors | 61 min

Nearbound Marketing #17: Forget Employee Advocacy (Do This Instead)

Nearbound Marketing #17: Forget Employee Advocacy (Do This Instead)

Zoë Hartsfield | 44 min

Best practices for co-selling with partners using nearbound

Best practices for co-selling with partners using nearbound

Multiple Contributors | 11 min

Increase Partner Engagement & Grow Partner Pipeline by 26%

Increase Partner Engagement & Grow Partner Pipeline by 26%

Multiple Contributors | 58 min

Howdy Partners #38: The 80/20 Rule - Balancing Revenue & Influence

Howdy Partners #38: The 80/20 Rule - Balancing Revenue & Influence

Multiple Contributors | 26 min

Nearbound Podcast #113: The Four Lenses of Measuring Partner Impact

Nearbound Podcast #113: The Four Lenses of Measuring Partner Impact

Multiple Contributors | 43 min

Howdy Partners #37: Conference Strategy

Howdy Partners #37: Conference Strategy

Multiple Contributors | 21 min

The Partner Experience Weekly: How to Select an Account Mapping Solution

The Partner Experience Weekly: How to Select an Account Mapping Solution

Aaron Howerton | 3 min

How to Get Your Partners’ Teams Using Nearbound

How to Get Your Partners’ Teams Using Nearbound

Nearbound.com | 13 min

Nearbound Marketing #15: New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees)

Nearbound Marketing #15: New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees)

Multiple Contributors | 33 min

Selling Better Together: Leveraging Nearbound and the Who Economy

Selling Better Together: Leveraging Nearbound and the Who Economy

Nearbound.com | 13 min

Nearbound Sales #15: Get Warm Intros Every Time

Nearbound Sales #15: Get Warm Intros Every Time

Multiple Contributors | 26 min

Nearbound Marketing #14: The Total Account Checklist (& Why You Need One)

Nearbound Marketing #14: The Total Account Checklist (& Why You Need One)

Multiple Contributors | 37 min

How to measure and attribute nearbound impact

How to measure and attribute nearbound impact

Nearbound.com | 7 min

Howdy Partners #35: Productive Partner Recruitment

Howdy Partners #35: Productive Partner Recruitment

Multiple Contributors | 23 min

The Partner Experience Weekly: Getting Started with Partner Experience

The Partner Experience Weekly: Getting Started with Partner Experience

Aaron Howerton | 5 min

Promises Made, Promises Kept: How One VP Enhanced Sendoso's Partner Program

Promises Made, Promises Kept: How One VP Enhanced Sendoso's Partner Program

Micaela Richmond | 7 min

Transforming Informal Channel Relationships Into Strategic Alliances

Transforming Informal Channel Relationships Into Strategic Alliances

Gwyn Edwards | 6 min

Nearbound Marketing #13: 5 Steps to Webinars that Don't Suck

Nearbound Marketing #13: 5 Steps to Webinars that Don't Suck

Multiple Contributors | 45 min

Howdy Partners #34: Realistic Priority Setting

Howdy Partners #34: Realistic Priority Setting

Multiple Contributors | 29 min

Leveraging Nearbound Data in HubSpot

Leveraging Nearbound Data in HubSpot

Multiple Contributors | 47 min

Getting Partnership Reporting Right

Getting Partnership Reporting Right

Brian Hattaway | 2 min

Nearbound Podcast #108: How To Get Fired as a Partner Manager with Jared & Isaac

Nearbound Podcast #108: How To Get Fired as a Partner Manager with Jared & Isaac

Multiple Contributors | 48 min

Howdy Partners #32: Measure What Matters: How To Create Alignment Internally

Howdy Partners #32: Measure What Matters: How To Create Alignment Internally

Multiple Contributors | 34 min

How To Win Budget For Partner Tech

How To Win Budget For Partner Tech

Multiple Contributors | 7 min

Prove the Value of Your Channel Program Using 7 Critical Metrics

Prove the Value of Your Channel Program Using 7 Critical Metrics

Andy Drummond | 4 min

Nearbound Marketing #9: How to Leverage the Weirdos on Your Partnerships Team

Nearbound Marketing #9: How to Leverage the Weirdos on Your Partnerships Team

Multiple Contributors | 32 min

The Partnering Reference Architecture: Managing Your CRM

The Partnering Reference Architecture: Managing Your CRM

Brian Hattaway | 5 min

Howdy Partners #30: Can ChatGPT Replace Us Partnership Folks?

Howdy Partners #30: Can ChatGPT Replace Us Partnership Folks?

Multiple Contributors | 21 min

Nearbound Marketing #8: The 7-State Jeep Tour That was Partner-Powered

Nearbound Marketing #8: The 7-State Jeep Tour That was Partner-Powered

Multiple Contributors | 26 min

Nearbound Podcast #104: When Sales and Partnerships Partner Up

Nearbound Podcast #104: When Sales and Partnerships Partner Up

Multiple Contributors | 36 min

Partnerships and Contracts: How to Navigate the Legal Jungle

Partnerships and Contracts: How to Navigate the Legal Jungle

Multiple Contributors | 9 min

You Only Get One Shot At A First Impression: How To Ace Partner Onboarding

You Only Get One Shot At A First Impression: How To Ace Partner Onboarding

Rob Rebholz | 7 min

Nearbound Marketing #6: Not Your Grandma‚Äôs Co-Marketing Campaign

Nearbound Marketing #6: Not Your Grandma‚Äôs Co-Marketing Campaign

Multiple Contributors | 33 min

What are nearbound leads and how to find them

What are nearbound leads and how to find them

Nearbound.com | 5 min

The Partner Experience Weekly: Account Mapping - 9-Box Strategic Plan

The Partner Experience Weekly: Account Mapping - 9-Box Strategic Plan

Aaron Howerton | 11 min

How to Engage Your Partners: The Critical Step Between Recruiting & Revenue

How to Engage Your Partners: The Critical Step Between Recruiting & Revenue

Gwyn Edwards | 8 min

Nearbound Podcast #101: From Seller to VP Sales to CEO — How to Partner Pill Your Sales Org

Nearbound Podcast #101: From Seller to VP Sales to CEO — How to Partner Pill Your Sales Org

Multiple Contributors | 42 min

Building a Partnership Program That Works - with Donagh Kiernan

Building a Partnership Program That Works - with Donagh Kiernan

Multiple Contributors | 12 min

Turning Online Events Into a Business Machine

Turning Online Events Into a Business Machine

Multiple Contributors | 6 min

Howdy Partners #25: What is the 'SaaS Buying River'

Howdy Partners #25: What is the 'SaaS Buying River'

Multiple Contributors | 23 min

The Partner Experience Weekly: Building CRM for Partnerships

The Partner Experience Weekly: Building CRM for Partnerships

Aaron Howerton | 8 min

Nearbound Marketing #3: How to Use Events to Drive Your Marketing

Nearbound Marketing #3: How to Use Events to Drive Your Marketing

Multiple Contributors | 41 min

The Partner Experience Weekly: Salesforce List Views for Partnerships

The Partner Experience Weekly: Salesforce List Views for Partnerships

Aaron Howerton | 8 min

The Partner Experience Weekly: Building a Partnership App in Salesforce CRM

The Partner Experience Weekly: Building a Partnership App in Salesforce CRM

Aaron Howerton | 9 min

A model to guide you to partnership success

A model to guide you to partnership success

Aaron Olson | 2 min

Howdy Partners #22: Developing Your Ideal Partner Profile

Multiple Contributors | 27 min

How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story

How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story

Multiple Contributors | 5 min

How to Build a Partner Program From the Ground Up

How to Build a Partner Program From the Ground Up

Gabriele Curvietto | 7 min

Top tips for managing a successful B2B partnership

Top tips for managing a successful B2B partnership

Nearbound.com | 5 min

The Partner Experience Weekly: Measure What You Give

The Partner Experience Weekly: Measure What You Give

Aaron Howerton | 10 min

Top Partnership Reads

Top Partnership Reads

Yansong Pang | 2 min

Partnership Success Checklist: How to Start the Year Strong

Partnership Success Checklist: How to Start the Year Strong

Daniel Lancioni | 10 min

Howdy Partners #15: Your Partner Team Tech Stack

Howdy Partners #15: Your Partner Team Tech Stack

Multiple Contributors | 29 min

The Secret to Partner Retention: Treating your Partners Like Customers

The Secret to Partner Retention: Treating your Partners Like Customers

Dylan Connor Fernandez | 2 min

Howdy Partners #11: Revenue Generating Activities

Howdy Partners #11: Revenue Generating Activities

Multiple Contributors | 28 min

Five Soft Skills You Need as a Partnerships Leader

Five Soft Skills You Need as a Partnerships Leader

Eric Sangerma | 4 min

Incentives: The Key to Activating Your Partner Ecosystem

Incentives: The Key to Activating Your Partner Ecosystem

Mauricio Rojas Hacker | 4 min

Driving Partner Activation with ABM

Driving Partner Activation with ABM

Multiple Contributors | 5 min

Howdy Partners #4: Partner Recruitment

Howdy Partners #4: Partner Recruitment

Multiple Contributors | 25 min

How to Learn the Partnerships Love Languages

How to Learn the Partnerships Love Languages

Multiple Contributors | 4 min

Howdy Partners #3: Ideal partner profile (IPP)

Multiple Contributors | 18 min

Size Isn't Everything: How Small Programs Win Big Partners

Size Isn't Everything: How Small Programs Win Big Partners

Multiple Contributors | 1 min

Nearbound Podcast #122: Category Design and Trust

Nearbound Podcast #122: Category Design and Trust

Multiple Contributors | 60 min

Why Partnerships Fail: The Nine Deadly Sins of Ecosystem Building

Why Partnerships Fail: The Nine Deadly Sins of Ecosystem Building

Rob Rebholz | 7 min

How Do Partnerships Impact Higher Win Rates

How Do Partnerships Impact Higher Win Rates

Multiple Contributors | 43 min

Filling the Critical Gap: How to Become Every Technology Platform's Favorite Partner

Filling the Critical Gap: How to Become Every Technology Platform's Favorite Partner

Rob Rebholz | 4 min

How to Talk to Your CEO About the Ecosystem

How to Talk to Your CEO About the Ecosystem

Allan Adler | 4 min

Sales Leadership and Partner Enablement: Part 3

Sales Leadership and Partner Enablement: Part 3

Jessie Shipman | 3 min

Sales Leadership and Partner Enablement: Part 2

Sales Leadership and Partner Enablement: Part 2

Jessie Shipman | 9 min

Sales Leadership and Partner Enablement: Part 1

Sales Leadership and Partner Enablement: Part 1

Jessie Shipman | 4 min

The growing importance of partner attach across the buying cycle

The growing importance of partner attach across the buying cycle

Allan Adler | 2 min

How to build a B2B affiliate program in seven steps

How to build a B2B affiliate program in seven steps

Dustin Howes | 4 min

How to Be the Perfect Partner: An Agency Perspective

How to Be the Perfect Partner: An Agency Perspective

Josh Wagner | 8 min

Partnership Secrets: Enable Sales Teams and Hit Revenue Goals

Partnership Secrets: Enable Sales Teams and Hit Revenue Goals

Multiple Contributors | 45 min

Nearbound Podcast #051: Day Zero Mentality - How Rob Brewster Went from Partner Chief to Company Chief

Nearbound Podcast #051: Day Zero Mentality - How Rob Brewster Went from Partner Chief to Company Chief

Multiple Contributors | 53 min

How to Leverage Account Mapping for Revenue Growth

How to Leverage Account Mapping for Revenue Growth

Multiple Contributors | 49 min

How to Measure Partnerships ROI

How to Measure Partnerships ROI

Multiple Contributors | 45 min

How to Guide: Partnership Alignment with Internal Stakeholders

How to Guide: Partnership Alignment with Internal Stakeholders

Will Taylor | 12 min

How to Organize, Prioritize, and Expand Partnerships

How to Organize, Prioritize, and Expand Partnerships

Multiple Contributors | 28 min

Nearbound Podcast #039: Dancing with Elephants — The Art of Strategic Partnering

Nearbound Podcast #039: Dancing with Elephants — The Art of Strategic Partnering

Multiple Contributors | 48 min

Data Sharing Best Practices: How to Talk with your B2B Tech Partners

Data Sharing Best Practices: How to Talk with your B2B Tech Partners

Kalen Kimm | 1 min

Nearbound Podcast #004: Secrets of Partner Enablement & Marketing

Nearbound Podcast #004: Secrets of Partner Enablement & Marketing

Multiple Contributors | 49 min

10 steps to develop a co-marketing strategy

10 steps to develop a co-marketing strategy

Nearbound.com | 6 min

How to make agencies and tech partnerships work

How to make agencies and tech partnerships work

Alex Glenn | 5 min

7 Questions to Ask Before Starting a B2B Partnership Program

7 Questions to Ask Before Starting a B2B Partnership Program

Taylor Martin | 5 min

3-step strategy for partnership managers

3-step strategy for partnership managers

Taylor Martin | 7 min

Nearbound Podcast #022: Build, Buy, or Partner

Nearbound Podcast #022: Build, Buy, or Partner

Multiple Contributors | 61 min

How Co-Selling & Co-Marketing Build Revenue

How Co-Selling & Co-Marketing Build Revenue

Sarah Chudawala | 7 min

How to Find the Right Integration Partnerships

How to Find the Right Integration Partnerships

Sarah Chudawala | 5 min

Nearbound Podcast #001: Landing your first Sumo

Nearbound Podcast #001: Landing your first Sumo

Multiple Contributors | 44 min

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