NU - The Ultimate Partner Manager Library
June 22, 2023
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4
minutes
Prerequisites for Monetizing B2B SaaS Tech Partnerships
This is the second article in a series that focuses on a quick list of prerequisites companies should consider before figuring out their monetization approach.
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Check the boxes first, monetize later
This quick list is perhaps the key foundational requirement for effectively moving forward with monetization. And it’s a waste of time to start monetization if you haven’t checked these boxes.
In our next article, we’ll dig into the actual monetization models themselves, including:
- Understanding the three buckets of tech partner monetization.
- Understanding taxation, reciprocal, and mutuality models.
- The role of NRR and ARR.
- The “stickiness” justification when monetizing tech partnerships.
- Understanding universal success models.
- The evolution of monetization models.