NU - The Ultimate Partner Manager Library
June 22, 2023
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4
minutes
Prerequisites for Monetizing B2B SaaS Tech Partnerships
This is the second article in a series that focuses on a quick list of prerequisites companies should consider before figuring out their monetization approach.
Check the boxes first, monetize later
This quick list is perhaps the key foundational requirement for effectively moving forward with monetization. And it’s a waste of time to start monetization if you haven’t checked these boxes.
In our next article, we’ll dig into the actual monetization models themselves, including:
- Understanding the three buckets of tech partner monetization.
- Understanding taxation, reciprocal, and mutuality models.
- The role of NRR and ARR.
- The “stickiness” justification when monetizing tech partnerships.
- Understanding universal success models.
- The evolution of monetization models.