In this article you’ll learn:

• How to get the right attitude to gain Nearbound buy-in
• How to use Nearbound data to expand into new markets
• How to activate your teams on Nearbound data

‍

Have you ever heard of the blue ocean and red ocean business strategy? 

Well, it basically tells you that we live in an economy with two types of markets: 

1. An uncontested market space where you capture new demand (blue), and 
2. An existing market space where you exploit existing demand (red). 

Marketers are constantly looking to reach a blue ocean. However, the information saturation and noise created by inbound and outbound channels have forced companies to “survive” in red oceans.

Breaking into new markets (blue ocean) is easier said than done. What many marketing teams haven’t fully understood is that they can’t market alone. They need the help of people or companies that have done this before. They need to leverage the trust that their ecosystem has already created. 

If you can’t enter a stranger’s house without an invitation from someone that person already knows, why on earth will you enter a new market without someone who can introduce you to it? 

That’s where Nearbound comes in. It is the key to that new market’s door.