Ecosystem Ops

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First-Party vs. Second-Party vs. Third-Party Data: What's the Difference?

The 10 AI Podcasts Every B2B SaaS and GTM Leader Should Have Queued Up

Everything You Need to Know About ELG Marketing

What Is Second-Party Data (and Why It Matters for GTM)?

The 2026 Complete Guide to Account Mapping

10 Signals an AI SDR Needs to Personalize Outreach

How Triumph Runs an ELG Motion That Actually Moves Pipeline

Channel Sales in the Age of Rev AI: How Ecosystem Intelligence Is Reshaping Partnerships

Step-by-Step Guide to Setting Up Personalized AI Outbound

The Hidden Engineering Work Behind Every Successful Partner Program

How to Measure AI Outbound: The Metrics That Actually Tell You Whether It's Working

What a Genuinely Personalized AI Cold Email Actually Looks Like — With Examples

Ecosystem-Led Growth with Microsoft: Why Most ISVs Fail to Activate Hyperscaler Marketplaces

What It Actually Takes to Win on Cloud Marketplaces in 2026 and Beyond

Channel Sales in the Age of Rev AI

Best Outbound Personalization Tools 2026: A Practitioner's Comparison

What Data Should I Feed My AI Outbound Agent?

Why AI Outbound Feels Generic and What's Actually Missing

Generating Net-New Pipeline with Ecosystem Intelligence

How Palo Alto Networks Rebuilt Its Partner GTM Around Platform Outcomes — and What It Means for Co-Sell

The 2026 Playbook for Partnering with Palo Alto Networks: From Cortex Marketplace to Co-Sell Pipeline

Palo Alto Networks' NextWave Overhaul Signals a New Era for Security Ecosystem Partners in 2026

What's New at Crossbeam: From Ecosystem Data to Ecosystem Action

How to Personalize AI Outbound — The 2026 Complete Guide

How I Crossbeam AI

How ServiceNow Rebuilt Its Partner GTM with Ecosystem Intelligence — and Cut Through the Noise

The 2026 Playbook for Partnering with ServiceNow: From AI Agent Listings to Co-Sell Pipeline

ServiceNow's Partner Program Overhaul Signals a New Era for AI-First Ecosystem Players in 2026

From Overlaps to Outcomes: Turning Ecosystem Data into Pipeline, Faster

The 2026 playbook for technology partners in the Fortinet ecosystem

Fortinet's Security Fabric reaches 3,000 integrations: What it means for technology partners in 2026

When endpoint meets firewall: Inside the CrowdStrike-Fortinet partnership that rewrote the co-sell playbook

Designing Channel Compensation and Incentive Models That Drive Real Channel Performance

Introducing Lists: A New Way to Work Your Ecosystem

How ELG Drives Revenue: Metrics for Co-Selling Success

Channel 101: What Is a PRM and Should I Use One?

From Insight to Action: Activating Crossbeam Data Across Your Stack

Leveraging AI, automation, and ELG for better sales performance

What’s New at Crossbeam: Turning Ecosystem Complexity into Clarity

How Gong and NewEdge Turned Partnerships into Real Deals

Inside Be-Cloud’s Microsoft Ecosystem Playbook

SHI International Accelerates Enterprise Security Outcomes Through Microsoft Ecosystem Collaboration

SHI International Ecosystem Updates Signal Shift for Partners in 2026

How Partners Can Accelerate Growth and Impact in the SHI International Ecosystem in 2026

How Be-Cloud Reached €60M ARR Inside the Microsoft Ecosystem

The 2026 Sales Leader Playbook for Ecosystem-Led Growth

Adobe Ecosystem Updates Signal Shift for Partners in 2026

PwC Accelerates Enterprise Digital Transformation Through Adobe Ecosystem Collaboration

How Adobe Ecosystem Partners Can Drive Co-Sell Wins and Incentives in 2026

Atlassian’s Playbook for Multi-Partner Selling in the AI Era

Workday's AI Agent Partner Strategy: A 2026 Channel Transformation

How Workday's Partner-First Shift Accelerated $600M in New ACV: An Ecosystem Case Study

How Workday Partners Can Accelerate Ecosystem Revenue in 2026

Earning Buy-In at Enterprise Scale: How a Global MarTech Software Leader Turned Partner Data into a Field Sales Advantage

Preparing for Your ELG Pitch

AI, Channels and Marketplaces: 2025 Recap and the Trends Redefining 2026

Inside the Ecosystem Era: Jay McBain on AI, Channels, Marketplaces, and the Road to 2026

How CrowdStrike's Ecosystem Partners Can Accelerate Growth and Profits in 2026

CrowdStrike's Updates Drive 2026 Channel Strategy

CrowdStrike Accelerates Ecosystem Revenue by 22% Through AI-Powered Partner Collaboration

How to Co-Sell with AI and Automation

How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit

Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit

Building AI-driven GTM on second-party, partner data

Welcome session

The Future of Ecosystem AI

Ecosystem-Led Channel Panel discussion

Crossbeam AI in Action: From Signal to Close

Crossbeam Hot Ones with Jay McBain

How to Win in 2026 with Multi-Partner Sales

From Overlap to Revenue: Turning Solution + Tech Partnerships into Sales Wins

The Sales Leader’s Playbook for Ecosystem-Led Growth

The grand finale: ELG Story Awards

How Netskope Operationalizes Ecosystem Data in their Sales Motion

The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM

Turning Channel Potential Into Revenue Reality

From Noise to Numbers: Turning Partnerships into Real Revenue

AI at Crossbeam: Building a Data Team for your AI Agents

AI Go-To-Market: An Ecosystem-Fueled Playbook

Accelerating Deals at Stripe with Crossbeam Deal Navigator

Ideal Reseller Profile (IRP): A Step-by-Step Guide to Choosing the Right Channel Partners

Accelerating Deals at Stripe with Crossbeam Deal Navigator

How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster

Ring the Gong - Episode 2: Closing the Gap from Lead to Close With LeadIQ and Chili Piper

Mastering Channel Partner Management

AI and Automation for Partnership Success

How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion

How Crossbeam Is Building for the Future of AI-driven GTM: A Roadmap Sneak Peek

How to Use AI in the Sales Cycle: Automate Outreach, Predict Revenue, and Leverage Your Ecosystem

From Pitch to Program: Winning Internal Buy-In for Channel Success

The Anatomy of a Channel Reseller Program

What Is a Reseller Program? A Modern Guide for GTM Leaders

Build a Modern AI Sales Tech Stack

The 2x2 Matrix of AI Data

AI at Crossbeam

Build a Smarter Sales Playbook: Powered by Ecosystem Data

How to Power Scalable Channel Demand with an Ecosystem-Led Strategy

Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast

How to Use Crossbeam, Gong, and Clay to Drive More Revenue

Ring the Gong: Optimize Your Sales Stack for Revenue Impact

Ecosystem Operations and Alignment

Tips on optimizing your GTM strategy through cross-functional alignment, including insights on buy-in, incentive comp, attribution, and more.

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First-Party vs. Second-Party vs. Third-Party Data: What's the Difference?

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The Hidden Engineering Work Behind Every Successful Partner Program

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More resources

When Sales and Partnerships Partner Up

Measure and Prove: How PartnerOps Drives SaaS Success

A Lack of GTM Support for ELG Could Cost You Millions in Revenue

Four Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires

Sharing Partner Data Used To Be Scary. These New Best Practices Can Help

Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?

Six Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)

The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists

Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)

Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM

25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)

Four Signs it’s Time to Expand Your API Docs

Tech Ecosystem Maturity: How to Level Up Your Integrations Team

Six Tips for Expanding Internationally Using Channel Partners

Ecosystem is Everything: How to Embrace Second Party Data with Crossbeam

Vetting 100s of Channel Partners? Use This Four-Criteria Checklist to Speed Up the Process

How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)

The Most Common Partnership KPIs (According to Company Size and Maturity)

Democratize Partner Insights with Crossbeam’s Chrome Extension

20 Integrations and Chrome Extensions for Partner Managers

Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

The Seven Filters You Need for Your Agency Partner Directory

Get Off the Partner Enablement Treadmill

Your Partnerships Team Should Report to Sales (At First)

Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out

Source, Decide, Execute: Your Framework For a Successful Partner Program

The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark

Maureen Little: Scaling ain’t easy | Supernode Conference 2022

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

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