Ecosystem-Led Operations and Alignment

Ecosystem-Led Operations and Alignment

Measure and prove: How PartnerOps drives SaaS success

Measure and prove: How PartnerOps drives SaaS success

Andrea Vallejo & Aaron Howerton | 6 min

When sales and partnerships partner up

When sales and partnerships partner up

Andrea Vallejo | 5 min

ELG and the revenue team: How to break down silos so every GTM function wins

ELG and the revenue team: How to break down silos so every GTM function wins

Evie Nagy | 3 min

Your ELG buy-in playbook: How to bring your org’s key players on board

Your ELG buy-in playbook: How to bring your org’s key players on board

Evie Nagy | 6 min

Setting strategy and getting buy-in: Braze’s ELG Sales Tetrahedron

Setting strategy and getting buy-in: Braze’s ELG Sales Tetrahedron

Bob Moore | 5 min

A Lack of GTM Support for ELG Could Cost You Millions in Revenue

A Lack of GTM Support for ELG Could Cost You Millions in Revenue

Zoe Kelly | 4 min

The Most Common Partnership KPIs and Quarterly Targets for 2023

The Most Common Partnership KPIs and Quarterly Targets for 2023

Olivia Ramirez | 6 min

Your Partnerships Team Should Report to Sales (At First)

Your Partnerships Team Should Report to Sales (At First)

Olivia Ramirez | 7 min

How sales teams use ecosystem-led sales to hit revenue goals

How sales teams use ecosystem-led sales to hit revenue goals

Olivia Ramirez | 5 min

Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?

Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?

Olivia Ramirez | 15 min

6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)

6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)

Olivia Ramirez | 9 min

Maureen Little: Scaling ain’t easy | Supernode Conference 2022

Maureen Little: Scaling ain’t easy | Supernode Conference 2022

Sharing Partner Data Used To Be Scary. These New Best Practices Can Help

Sharing Partner Data Used To Be Scary. These New Best Practices Can Help

Zoe Kelly | 6 min

The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists

The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists

Olivia Ramirez | 15 min

From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year

From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year

Zoe Kelly | 18 min

Your Guide to Preparing for Your Next Partner Pitch Meeting

Your Guide to Preparing for Your Next Partner Pitch Meeting

Olivia Ramirez | 17 min

The Awkward Dance: Should You or Your Partner Build the Integration?

The Awkward Dance: Should You or Your Partner Build the Integration?

Olivia Ramirez | 9 min

4 Signs it’s Time to Expand Your API Docs

4 Signs it’s Time to Expand Your API Docs

Olivia Ramirez | 8 min

Tech Ecosystem Maturity: How to Level Up Your Integrations Team

Tech Ecosystem Maturity: How to Level Up Your Integrations Team

Olivia Ramirez | 12 min

6 Tips for Expanding Internationally Using Channel Partners

6 Tips for Expanding Internationally Using Channel Partners

Olivia Ramirez | 13 min

How to Communicate Effectively With Your Sales Team About Partnerships

How to Communicate Effectively With Your Sales Team About Partnerships

Olivia Ramirez | 11 min

8 Tips for Surfacing the Business Impact of Partnerships and Driving Partner-Sourced Revenue Earlier

8 Tips for Surfacing the Business Impact of Partnerships and Driving Partner-Sourced Revenue Earlier

Olivia Ramirez | 12 min

Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam

Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam

Amanda Groves | 4 min

Partnership KPIs For Marketing, Sales, Customer Success + More

Partnership KPIs For Marketing, Sales, Customer Success + More

Olivia Ramirez | 12 min

How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)

How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)

Bob Moore | 12 min

Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)

Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)

Bob Moore | 10 min

The Most Common Partnership KPIs (According to Company Size and Maturity)

The Most Common Partnership KPIs (According to Company Size and Maturity)

Olivia Ramirez | 11 min

The 9-step partner impact score methodology for strategic co-selling with partners

The 9-step partner impact score methodology for strategic co-selling with partners

Olivia Ramirez | 11 min

Democratize Partner Insights with Crossbeam’s Chrome Extension

Democratize Partner Insights with Crossbeam’s Chrome Extension

Jasmine Jenkins | 2 min

20 Integrations and Chrome Extensions for Partner Managers

20 Integrations and Chrome Extensions for Partner Managers

Olivia Ramirez | 9 min

2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

Olivia Ramirez | 9 min

5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

Olivia Ramirez | 10 min

Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

Olivia Ramirez | 6 min

The 7 Filters You Need for Your Agency Partner Directory

The 7 Filters You Need for Your Agency Partner Directory

Jasmine Jenkins | 5 min

Your Partnerships Team Should Report to Marketing

Your Partnerships Team Should Report to Marketing

Sean Blanda | 4 min

Your Product-First Partnerships Team Should Report Directly to the CEO

Your Product-First Partnerships Team Should Report Directly to the CEO

Olivia Ramirez | 3 min

Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.

Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.

Sean Blanda | 7 min

Source, Decide, Execute: Your Framework For a Successful Partner Program

Source, Decide, Execute: Your Framework For a Successful Partner Program

Sean Blanda | 13 min

The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark

The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark

Bob Moore | 6 min

Get Off the Partner Enablement Treadmill

Get Off the Partner Enablement Treadmill

Jasmine Jenkins | 9 min

4 Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires

4 Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires

Olivia Ramirez | 18 min

Vetting 100s of Channel Partners? Use This 4-Criteria Checklist to Speed Up The Process

Vetting 100s of Channel Partners? Use This 4-Criteria Checklist to Speed Up The Process

Olivia Ramirez | 10 min

Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM

Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM

Zoe Kelly | 11 min

Partnerships 101: What is a Partner Ecosystem Platform?

Partnerships 101: What is a Partner Ecosystem Platform?

Zoe Kelly | 9 min

25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)

25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)

Olivia Ramirez | 25 min

Getting Dedicated Dev Resources for Integrations is Possible. Here’s How.

Getting Dedicated Dev Resources for Integrations is Possible. Here’s How.

Olivia Ramirez | 8 min

The 7 Metrics That Prove the Business Impact of Your Tech Integrations

The 7 Metrics That Prove the Business Impact of Your Tech Integrations

Olivia Ramirez | 18 min

How to Communicate Effectively With Your Entire GTM Team and The C-Suite

How to Communicate Effectively With Your Entire GTM Team and The C-Suite

Olivia Ramirez | 22 min

Trust is Our Business: Crossbeam Receives ISO/IEC 27001 and 27701 Certifications

Trust is Our Business: Crossbeam Receives ISO/IEC 27001 and 27701 Certifications

Olivia Ramirez | 5 min

Want To Up Your Integration Game? Adopt A Product Mindset.

Want To Up Your Integration Game? Adopt A Product Mindset.

Zoe Kelly | 9 min

Build Affective and Cognitive Trust to Bond With Your Remote Team. Here’s How.

Build Affective and Cognitive Trust to Bond With Your Remote Team. Here’s How.

Jasmine Jenkins | 5 min

Your SaaS Partnership Has Stalled. Now What?

Your SaaS Partnership Has Stalled. Now What?

Emily Schwartz | 8 min

Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset

Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset

Zoe Kelly | 5 min

3 Reasons to Get Certified in Your Partners’ Tech and Become Indispensable to Your Team

3 Reasons to Get Certified in Your Partners’ Tech and Become Indispensable to Your Team

Olivia Ramirez | 7 min

How We Foster Collaboration Remotely at Crossbeam

How We Foster Collaboration Remotely at Crossbeam

Zambeta Tsapos | 5 min

Okay, So It’s a Down Market. Now What?

Okay, So It’s a Down Market. Now What?

Sean Blanda | 5 min

How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)

How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)

Jasmine Jenkins | 7 min

5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack

5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack

Sean Blanda | 7 min

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