Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Article
|
5
 minutes
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Article
|
2
 minutes
Nearbound Weekend 11/11: Good language produces results
Video
|
59
 minutes
Friends with Benefits #21: A Masterclass in Purposeful Networking - Scott Leese
Video
|
26
 minutes
Session two. Why Sales Teams Need Nearbound by Bobby Napiltonia and Jared Fuller
Video
|
25
 minutes
Session twelve. Phone a Friend: How Nearbound Social Warms Up Cold Calls by Daisy Chung, Avi Mesh, and Adam Sockel
Video
|
28
 minutes
Session three. When the Buzzword Meets the Road: Does Co-Selling Have to be So Hard? by Sam Yarborough, Stephanie Pennell, Xiaofei Zhang, and Rasheité Calhoun
Video
|
28
 minutes
Session thirteen. Beyond the Data: Henry Schuck’s Journey from Bootstrapped to Billions by Henry Schuck and Simon Bouchez
Video
|
26
 minutes
Session ten. Public Ecosystems and Private Ecosystems by Harbinder Khera, Theresa Caragol, and Kevin Linehan
Video
|
28
 minutes
Session six. Level Up Your 2024 Results: The Big Partner Bet by Judd Borakove
Video
|
27
 minutes
Session seven. Go To Network & The 3 Nearbound Sales Plays by Scott Leese
Video
|
26
 minutes
Session one. The Challenge for CROs Thinking Nearbound by Mark Roberge and Jill Rowley
Video
|
22
 minutes
Session nine. The Antidote to More: How Nearbound Rewrites the Better Together Story by Latané Conant
Video
|
32
 minutes
Session fourteen. 30 Minutes to President's Club LIVE at the Nearbound Summit by Nick Cegelski and Armand Farrokh
Video
|
25
 minutes
Session four. Operational Rigor in the Nearbound Era by Cindy Zu and Graham Younger
Video
|
27
 minutes
Session five. When Partner Attach Goes Wrong and How to Coach Your Way Out of It by Aaron McGarry and Cory Bray
Video
|
25
 minutes
Session eleven. Turning Your Company’s Network Into Pipeline by Joshua Perk
Video
|
38
 minutes
Session eight. Real Templates You Can Use to Run Nearbound Sales Today by Will Allred and Jared Fuller
Article
|
3
 minutes
Nearbound Daily #448: 👊 A never-before-seen lineup of top marketers
Video
|
26
 minutes
Session two. Nearbound Surround: How to Reach Buyers in the 'Who' Economy by Isaac Morehouse
Video
|
27
 minutes
Session twelve. The 3 Best Event Types for Driving Revenue by Kate Hammitt and Emily Wilkes
Video
|
26
 minutes
Session thirteen. The Future of ABM: How to Elevate Your GTM Strategy with Intent Data & AI by Deeksha Taneja and Yiz Segall
Video
|
26
 minutes
Session ten. How People-First GTM and Nearbound Will Forever Change How You Grow Pipeline and Revenue by Mark Kilens and Nick Bennett
Video
|
26
 minutes
Session seven. Event Led Growth: Partner Events at Scale by Justin Zimmerman
Video
|
30
 minutes
Session one. The End of the Demand Waterfall bySidney Waterfall
Video
|
28
 minutes
Session nine. The Data is In: It's About 'Who' not 'How' by Vinay Bhagat
Video
|
20
 minutes
Session fourteen. LIVE Freestyle Performance by Harry Mack
Video
|
26
 minutes
Session four. People Trust People: How to Drive Pipeline with Personalities by Adam Ryan and Daniel Murray
Video
|
27
 minutes
Session five. How To Scale Revenue Through Pay-For-Performance Partnerships by Michael Cole and Adam Glazer
Video
|
30
 minutes
Session eleven. What is Nearbound Social? by Logan Lyles
Video
|
44
 minutes
Session fifteen. Marketing Against the Grain LIVE at the Nearbound Summit by Kipp Bodnar and Kieran Flanagan
Video
|
4
 minutes
Session eight. Revenue Renaissance: Why Marketing & Partnerships Will Lead Revenue in 2024 by Tyler Calder
Video
|
27
 minutes
Session two. How Our Product Team Is Thinking About Partnerships in 2024 by Simon Bouchez
Video
|
29
 minutes
Session two. Bringing Champions Into Your Nearbound GTM by Jeff Reekers
Video
|
30
 minutes
Session three. Empty Platform Promises: Delivering on 1+1 = 3 by Chris Trudeau and Russell Dwyer
Video
|
28
 minutes
Session seven. An Ecosystem Strategy to Evolve from a Product to a Platform by Kenny Browne and Cody Sunkel
Video
|
27
 minutes
Session one. Unleashing the Power of Partnerships: Driving Product Innovation and Performance by Katie Landaal and Sophie Cheng
Video
|
28
 minutes
Session one. You Work for the Customer: Remembering the 'Why' of Partnerships by Jill Rowley and Jared Fuller
Video
|
31
 minutes
Session four. Partner Led Product Strategy by Bryan Williams and Ben Wright
Video
|
26
 minutes
Session four. How to Attach Partners to Customers so Everyone Wins by Jen Spencer and Rich Gardner
Video
|
27
 minutes
Session eight. Platform Vs. Product: How Product and Partner Teams Can Shape the Future of an Ecosystem by Karen Ng and Kelly Sarabyn
Video
|
32
 minutes
Building Successful Partnerships with Phil McKennan from Qualtrics
eBook
Chapter 2: Nearbound Defined
Video
|
27
 minutes
Session two. GTM Unplugged: 5 Easy-to-Use Frameworks That Make GTM Simple by Sangram Vajre and Lindsay Cordell
Video
|
27
 minutes
Session twelve. The Top 10 Biggest Mistakes I See Revenue Leaders Making in 2023/2024 by Jason Lemkin
Video
|
31
 minutes
Session three. Alliances: Becoming a Number 1 App Partner as a Startup by Mike Stocker, Marc Ginsberg, and Madelyn Wing
Video
|
28
 minutes
Session ten. Play Bigger with Nearbound: A Conversation with the Best Selling Author of "Play Bigger" by Kevin Maney and Isaac Morehouse
Video
|
30
 minutes
Session six. Venture Capital Through the Nearbound Lens by Justin Gray, Josh Wagner, and Sean kester
Video
|
31
 minutes
Session nine. Collaborative Growth: Building a Fast-Growth, High Margin Business Through Partnerships by Peter Caputa
Video
|
23
 minutes
Session four. Nearbound Starts with You: Why Personal Networks are the Backbone of the 'Who' Economy by Mac Reddin
Video
|
25
 minutes
Session five. Build, Buy, or Partner: How to Navigate Strategic Growth Decisions by Laura Padilla, R.J. Filipski, and Iris Ng
Video
|
28
 minutes
Session eleven. How Far are We into the 'Decade of Ecosystems'? by Jay McBain
Article
|
3
 minutes
Nearbound Daily #445: The Summit keynote breakdown 😎
Video
|
29
 minutes
Howdy Partners #58: Navigating Big-Fish Small-Fish Partnerships - Juraj Pal
Article
|
3
 minutes
Leverage AI to Build Your Partner Program
eBook
Download the PartnerHacker Handbook
Article
|
3
 minutes
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Article
|
5
 minutes
Nearbound Daily #440: All aboard the influence train 🚂
Video
|
23
 minutes
Howdy partners #56: Unleashing partner tech- Greg Portnoy
Article
|
3
 minutes
The Official 2023 ‘Boundie Award Nominees!
Video
|
18
 minutes
You've Got a Friend in Crossbeam: Tips for Finding Your Next Best Partner
Video
|
22
 minutes
The Perfect Storm: The Demise of “Growth At All Cost” & The Rise Of Ecosystem-Led Growth
Video
|
23
 minutes
Roadmap Review: See What's New and Upcoming at Crossbeam
Video
|
25
 minutes
Playbook: How Twilio 8x’d Partner-Sourced Pipeline with a Single Partner
Video
|
19
 minutes
Playbook: How Everflow’s Ecosystem-Led Referral Marketing Wins 37% More Customers in 2023
Article
|
19
 minutes
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
Article
|
19
 minutes
Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset
eBook
Before you build: The Crossbeam guide to launching integrations people want
Article
|
3
 minutes
Nearbound Daily #437: Be a partner-worthy company 👊
Video
|
60
 minutes
Friends with Benefits #20: The Power of Networks and Relationships - Justin Gray
Article
|
12
 minutes
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Article
|
4
 minutes
How to Properly Leverage a Rebrand To Expand Your Ecosystem
Video
|
44
 minutes
Nearbound Podcast #133: Navigating Strategic Alliances - Xiaofei Zhang
Video
|
40
 minutes
Howdy Partners #55: Taking an Entrepreneurial Approach to Partnerships - Dorian Kominek
Video
|
67
 minutes
Friends with Benefits #18: Scaling Partnerships - Jill Dignan
Article
|
5
 minutes
The ultimate KPI smackdown: Partner-sourced vs. partner-attached
Article
|
4
 minutes
Nearbound Daily #428: Always factor in the humanity 💞
Video
|
51
 minutes
Nearbound Podcast #132: Making Outbound and Nearbound Work Together - Leslie Venetz
eBook
The Future of Revenue Preliminary Findings | Crossbeam x Pavilion
Article
|
3
 minutes
Nearbound Daily #427: Products & platforms in the nearbound era 👨‍💻
Article
|
12
 minutes
The State of Sales
Article
|
4
 minutes
Nearbound Daily #426: The state of startups is grim ☠️
Video
|
35
 minutes
Nearbound Marketing #34: Building Trust in the Age of Data Overload - Dan Sanchez
Article
|
2
 minutes
Nearbound Daily #425: Mathematician or not, nearbound math is easy 🔢
Video
|
27
 minutes
Howdy Partners #52: Building a Program with No Budget or Tools
Article
|
2
 minutes
Nearbound Daily #424: Beyoncé, the platform genius? 🤔
Video
|
45
 minutes
Nearbound Podcast #131: Navigating the Changing SaaS Landscape - Alexandra Zagury
Article
|
4
 minutes
This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero
Article
|
3
 minutes
Nearbound Daily #421: Grow better, together 💪
Article
|
2
 minutes
Nearbound Weekend 09/30: How to use nearbound to position your company in market
Article
|
2
 minutes
Nearbound Daily #420: Sangram Vajre on the undeniable shift in GTM
Video
|
54
 minutes
Friends with Benefits #17: Relationships Over Revenue
Article
|
3
 minutes
Nearbound Daily #419: What got you here won't get you there
Article
|
4
 minutes
Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
Article
|
2
 minutes
Nearbound Daily #418: Study shows trust in influencers has grown
Article
|
4
 minutes
How to Be the Perfect Partner: An Agency Perspective
Video
|
46
 minutes
Nearbound Podcast #130 - Strategy and Evangelism - Jill Rowley
Article
|
2
 minutes
Nearbound Daily #417: This company killed its website
Article
|
2
 minutes
The Nearbound Summit is Near - Four Days You Don't Want to Miss
Article
|
7
 minutes
Nailing your Nearbound Sales Math
Video
|
25
 minutes
The Nearbound Mindset: Part Two
Ecosystem-Led Sales: Deals and Revenue

Actionable tips and playbooks for sales pros, inspired by monthly data. Includes expert insights and success stories on topics like co-selling, qualifying leads, and more.

Don’t miss these

Article
|
7
 minutes
From Noise to Numbers: Turning Partnerships into Real Revenue
Read article
by
Alex Buckles

Discover Alex Buckles’ formula to turn partnerships from “expensive noise” into measurable revenue with quick wins, accountability, and pipeline in 60 days.

Article
|
7
 minutes
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
Read article
by
First Last

Lorem ipsum

Article
|
6
 minutes
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Read article
by
First Last

Lorem ipsum

More resources

No items found.
Article
|
7
 minutes
From Noise to Numbers: Turning Partnerships into Real Revenue
Article
|
7
 minutes
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
Article
|
6
 minutes
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Article
|
7
 minutes
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
Article
|
7
 minutes
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Article
|
6
 minutes
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
Article
|
7
 minutes
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Article
|
6
 minutes
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Article
|
6
 minutes
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Article
|
6
 minutes
Let's save your deal, one intro at a time
Article
|
4
 minutes
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Article
|
4
 minutes
Following to Lead: How to Win Buyer-Driven Deals
Article
|
4
 minutes
How to Scale Your Reselling Program
Article
|
3
 minutes
Good Sales Leader / Bad Sales Leader
Article
|
8
 minutes
Everything You Need to Know to Build a Reseller Program
Video
|
2
 minutes
Crossbeam Explains: Co-Selling
Article
|
9
 minutes
How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals
Article
|
3
 minutes
How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
Article
|
1
 minutes
Speed Up Deals with this Warm Intro Email Template
Video
|
57
 minutes
The Future of Revenue: What You Need to Know
Article
|
5
 minutes
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
Article
|
5
 minutes
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Article
|
3
 minutes
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Article
|
19
 minutes
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
Article
|
12
 minutes
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Video
|
37
 minutes
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
Video
|
21
 minutes
The 15+ Questions That Accelerate Co-Selling
Video
|
2
 minutes
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Article
|
29
 minutes
Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
Article
|
2
 minutes
Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
Article
|
15
 minutes
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Article
|
6
 minutes
Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
Article
|
4
 minutes
Harness Your Sales Reps as Channel Managers
Article
|
6
 minutes
The Big Bet: Why 23% of Companies are All In on Co-Selling
Article
|
8
 minutes
A Career in Partnerships Could Help You Make More Money Faster
Article
|
7
 minutes
The Four Main Sales Pain Points From 2022 and How To Beat Them
Article
|
10
 minutes
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
Article
|
5
 minutes
4 Parts of the Sales Cycle Where Partnerships Can Help
Article
|
4
 minutes
The Secret to a Successful Second Sales Call: Involving a Partner
Article
|
5
 minutes
How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
Article
|
5
 minutes
Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
Article
|
11
 minutes
The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
Article
|
8
 minutes
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
Article
|
6
 minutes
SaaS Reseller Partnerships: What they Are & How They Work
Article
|
7
 minutes
Partnerships 101: What is Cross-Selling?
Article
|
9
 minutes
7 Tips for Co-Selling Like a Supernode
Article
|
6
 minutes
Partnerships 101: What Is Co-Selling?
Article
|
7
 minutes
8 Times Sales Reps Won the Deal by Co-Selling With Partners
Article
|
9
 minutes
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
Article
|
7
 minutes
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
Article
|
6
 minutes
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
Article
|
13
 minutes
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
Article
|
12
 minutes
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
Article
|
5
 minutes
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
Article
|
11
 minutes
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Article
|
1
 minutes
Your Slack Connect Channels: Now Powered by Crossbeam
Article
|
6
 minutes
You Should Train Your Sales Team to be Tech Stack Experts
Article
|
7
 minutes
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
Article
|
2
 minutes
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
Article
|
5
 minutes
Want to Meet Quota? Befriend Your Partner Team
Article
|
7
 minutes
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
Article
|
5
 minutes
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
Article
|
8
 minutes
How We Use Partner Data to Drive Conversions and Product-Led Growth
Article
|
7
 minutes
How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide
Article
|
6
 minutes
4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
Article
|
7
 minutes
3 Steps to Ensure Partnerships Outperforms Outbound Sales
Article
|
9
 minutes
It’s Time for the Other CEO: Chief Ecosystem Officer

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Subscribe to get the latest content delivered to your inbox weekly.

Work email
Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2025 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826

Subscribe for Access