Partnerships and Ecosystems Hub

Partnerships and Ecosystems Hub

What's better than an open opportunity? 1.6 million of them

What's better than an open opportunity? 1.6 million of them

Evie Nagy | 1 min

Is ELG right for me? Find out with the ELG Readiness matrix

Is ELG right for me? Find out with the ELG Readiness matrix

Bob Moore | 5 min

Ecosystem-Led Growth: The power of your partner ecosystem

Ecosystem-Led Growth: The power of your partner ecosystem

Bob Moore | 5 min

The 2024 ELG Index: Charting the global progress of Ecosystem-Led Growth in tech

The 2024 ELG Index: Charting the global progress of Ecosystem-Led Growth in tech

Evie Nagy | 2 min

Need a steady momentum of high-quality leads? Look no further than your partner ecosystem

Need a steady momentum of high-quality leads? Look no further than your partner ecosystem

Olivia Ramirez | 4 min

Why every partnership leader should care about Net Revenue Retention

Why every partnership leader should care about Net Revenue Retention

Olivia Ramirez | 6 min

4 easy wins: The Crossbeam guide to account mapping

4 easy wins: The Crossbeam guide to account mapping

The 2023 state of the partner ecosystem report

The 2023 state of the partner ecosystem report

The state of the partner ecosystem 2023

The state of the partner ecosystem 2023

Everything you didn't know you could do with partner data

Everything you didn't know you could do with partner data

Hit the ground running in tech partnerships (plus: a 30-60-90 template for new hires)

Hit the ground running in tech partnerships (plus: a 30-60-90 template for new hires)

Olivia Ramirez & Zoe Kelly | 9 min

Women in SaaS partnerships are (probably) underpaid

Women in SaaS partnerships are (probably) underpaid

Zoe Kelly | 3 min

The Ecosystem-Led Growth race between the US and Europe: Who’s winning?

The Ecosystem-Led Growth race between the US and Europe: Who’s winning?

Olivia Ramirez | 5 min

Getting started with Ecosystem-Led Growth: Your first 3 plays

Getting started with Ecosystem-Led Growth: Your first 3 plays

Zoe Kelly | 7 min

Your 2023 interview kit for landing your next partnerships role

Your 2023 interview kit for landing your next partnerships role

Olivia Ramirez | 11 min

5 reasons to attend Supernode 2023

5 reasons to attend Supernode 2023

Zoe Kelly | 5 min

No more silos: 4 new ways to use partner data

No more silos: 4 new ways to use partner data

Partnerships 101: What is Ecosystem-Led Growth?

Partnerships 101: What is Ecosystem-Led Growth?

Olivia Ramirez | 12 min

IRL partnerships and ecosystem conferences to attend in 2023

IRL partnerships and ecosystem conferences to attend in 2023

Zoe Kelly | 7 min

3 Companies on Building Their First Partnerships Team (And Hiring From Within)

3 Companies on Building Their First Partnerships Team (And Hiring From Within)

Olivia Ramirez | 24 min

18 Partnerships People You Should Follow On LinkedIn In 2022

18 Partnerships People You Should Follow On LinkedIn In 2022

Zoe Kelly | 6 min

Every Stat We Have That Proves The Value Of Partnerships

Every Stat We Have That Proves The Value Of Partnerships

Zoe Kelly | 18 min

Partnerships 101: Sandboxes (And Why You Should Consider Building One)

Partnerships 101: Sandboxes (And Why You Should Consider Building One)

Zoe Kelly | 15 min

Everything You Should Know About Launching a Startup Partner Program

Everything You Should Know About Launching a Startup Partner Program

Olivia Ramirez | 15 min

The Era of Second-Party Data is Here. Are You Ready?

The Era of Second-Party Data is Here. Are You Ready?

Zoe Kelly | 6 min

A hiring manager’s guide to partnerships roles and job titles

A hiring manager’s guide to partnerships roles and job titles

Zoe Kelly | 11 min

Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

Zoe Kelly | 8 min

Crossbeam Explains: The Three Partnership Types

Crossbeam Explains: The Three Partnership Types

Crossbeam Explains: What are System Integrators?

Crossbeam Explains: What are System Integrators?

Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together

Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together

Olivia Ramirez | 26 min

Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples

Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples

Hannah Abrams | 7 min

The Beginner’s Guide to SaaS Tech Partnerships

The Beginner’s Guide to SaaS Tech Partnerships

Jasmine Jenkins | 14 min

Everything You Ever Wanted to Know About Channel Partnerships

Everything You Ever Wanted to Know About Channel Partnerships

Jasmine Jenkins | 16 min

Navigating Partnership Ecosystems: Channel, Tech, & Strategic

Navigating Partnership Ecosystems: Channel, Tech, & Strategic

Jasmine Jenkins | 8 min

Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?

Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?

Olivia Ramirez | 20 min

How to Build Your Agency Partner’s Reputation While Protecting Your Own

How to Build Your Agency Partner’s Reputation While Protecting Your Own

Zoe Kelly | 7 min

Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires

Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires

Olivia Ramirez | 12 min

Does Partnerships Have a Boredom Problem?

Does Partnerships Have a Boredom Problem?

Zoe Kelly | 8 min

A 5-Step Guide for Scoping and Qualifying Your First Tech Partners

A 5-Step Guide for Scoping and Qualifying Your First Tech Partners

Olivia Ramirez | 10 min

A Primer: 3 Things to Lookout for as a Partnership Leader

A Primer: 3 Things to Lookout for as a Partnership Leader

Zoe Kelly | 7 min

How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)

How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)

Zoe Kelly | 6 min

Tech Ecosystem Maturity: Scaling Your Integration Program via Your API

Tech Ecosystem Maturity: Scaling Your Integration Program via Your API

Olivia Ramirez | 12 min

Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

Zoe Kelly | 7 min

You Have Dormant Partners. Here’s How to Get Their Interest

You Have Dormant Partners. Here’s How to Get Their Interest

Olivia Ramirez | 8 min

Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021

Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021

Hannah Abrams | 2 min

20+ Interview Questions for Hiring Your First Tech Partner Manager

20+ Interview Questions for Hiring Your First Tech Partner Manager

Olivia Ramirez | 14 min

8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)

8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)

Olivia Ramirez | 11 min

5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)

5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)

Olivia Ramirez | 9 min

Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships

Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships

Zoe Kelly | 6 min

Partnerships 101: What is an Ecosystem and How is it Redefining Partnerships?

Partnerships 101: What is an Ecosystem and How is it Redefining Partnerships?

Hannah Abrams | 11 min

30+ Integration Listing Page Examples for Designing Your Tech Marketplace

30+ Integration Listing Page Examples for Designing Your Tech Marketplace

Olivia Ramirez | 6 min

Confessions of an ISV: How to Be a Good Channel Partner

Confessions of an ISV: How to Be a Good Channel Partner

Olivia Ramirez | 14 min

The 5 Things to Do in Your First 90 Days as a Partnership Leader

The 5 Things to Do in Your First 90 Days as a Partnership Leader

Jasmine Jenkins | 11 min

Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets

Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets

Olivia Ramirez | 12 min

21 Partnerships People You Should Follow on LinkedIn

21 Partnerships People You Should Follow on LinkedIn

Olivia Ramirez | 7 min

A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program

A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program

Olivia Ramirez | 10 min

The Partner Playbook

The Partner Playbook

10 Facts You Oughta Know if You Work in B2B Partnerships

10 Facts You Oughta Know if You Work in B2B Partnerships

Olivia Ramirez | 4 min

5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)

5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)

Olivia Ramirez | 11 min

We Mapped the Career Paths of 6 Women in Partnerships

We Mapped the Career Paths of 6 Women in Partnerships

Jasmine Jenkins | 12 min

Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement

Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement

Olivia Ramirez | 12 min

Your B2B SaaS Partner Page Checklist (with 50 Examples)

Your B2B SaaS Partner Page Checklist (with 50 Examples)

Sean Blanda | 4 min

Monetize Your Technology Partnerships With These 8 Tactics

Monetize Your Technology Partnerships With These 8 Tactics

Kelly Sarabyn | 33 min

The 12 Best Partnership and Business Development Podcasts (So Far)

The 12 Best Partnership and Business Development Podcasts (So Far)

Olivia Ramirez | 27 min

4 Easy Account Mapping Wins

4 Easy Account Mapping Wins

Partnerships 101: How to Launch a Tech Partnership Program

Partnerships 101: How to Launch a Tech Partnership Program

Kelly Sarabyn | 15 min

6 Questions to Answer Before Launching Your Channel Partner Program

6 Questions to Answer Before Launching Your Channel Partner Program

Lisa Thoman Lawson | 6 min

There are 270+ job titles in partnerships. Why?

There are 270+ job titles in partnerships. Why?

Kieran Tie | 5 min

My $2.6 Billion Ecosystem Fail

My $2.6 Billion Ecosystem Fail

Bob Moore | 5 min

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