Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Article
|
4
 minutes
Nearbound Daily #517: Use This Framework to Disqualify Partners
Article
|
4
 minutes
Nearbound Daily #516: How Dan O'Leary and the Box Team Use Nearbound Daily
Article
|
3
 minutes
Nearbound Weekend 02/10: Relationships and Revenue
Article
|
1
 minutes
Speed Up Deals with this Warm Intro Email Template
Article
|
4
 minutes
Nearbound Daily #515: Help Your Sellers Tap Into Nearbound Revenue
Video
|
53
 minutes
Friends with Benefits #31: Mark Kilens on the Power of People-First Go-to-Market Strategies
Article
|
5
 minutes
Nearbound Daily #514: Step-By-Step Play for Running Multi-Partner Webinars
Article
|
3
 minutes
How To Win Budget For Partner Tech
Article
|
4
 minutes
How Amir Karmali Resurrected 40 Partners to Rebuild Marketcircle’s Partnerships Program
Video
|
29
 minutes
Howdy Partners #65: Founder-Led Partnering: Using Video, for Video Partnerships - Bethany Stachenfeld
Article
|
2
 minutes
Nearbound Daily #513: How Agencies Want You To Partner With Them
Article
|
3
 minutes
Nearbound Daily #512: 3 Nearbound Plays for Personalized Gifting
Article
|
3
 minutes
A sneak peek at the state of the partner ecosystem in 2023
Video
|
44
 minutes
Nearbound Podcast #150: Navigating the Post-SaaS Landscape - Insights with Nate Roybal
Article
|
2
 minutes
Solving the biggest challenge: Starting with the right partners
Article
|
3
 minutes
Nearbound Daily #511: How Negar Nikaeein Manages Partnership Chaos
Video
|
50
 minutes
Nearbound Podcast #148: Unpacking the Challenges and Strategies of Partner Programs: Insights from Industry Experts
Video
|
0
 minutes
Blake Williams: How to Start Co-Selling Faster: Minimum Viable Partnerships (MVP) | Supernode 2023
Article
|
3
 minutes
Nearbound Weekend 02/03: A Partner Person's Most Detrimental BlindSpot
Article
|
3
 minutes
Nearbound Daily #510: Matt Dornfeld's Step-by-Step Guide for Building Partnership Executive Summaries
Video
|
45
 minutes
Friends with Benefits #30: Passionate about Partnership Enablement
Article
|
3
 minutes
Nearbound Daily #509: Jessie Shipman's Partner Enablement Advice
Article
|
3
 minutes
Nearbound Daily #508: The Simplest Success Equation + A New Partnerships Job Oppty
Article
|
3
 minutes
Nearbound Daily #507: Unlocking Intelligence With Partners & AI
Article
|
1
 minutes
Integrations as a Growth Lever
Article
|
3
 minutes
Nearbound Daily #506: Good Partner Managers Don't Do These Things
Article
|
4
 minutes
Nearbound Daily #505: Use this Checklist When You Roll Out Partnerships to Your Sales Teams
Video
|
59
 minutes
Friends with Benefits #29: Jay Baer on the Importance of Creativity and Innovation in B2B Marketing
Article
|
4
 minutes
Nearbound Daily #504: Use the Value Chain To Determine Your IPP
Article
|
4
 minutes
Giving-to-Give vs Waiting-to-Get: the DNA of Partner Ecosystems and the Future of Business
Article
|
3
 minutes
Nearbound Daily #503: How to Earn a Partnerships Mentor
Article
|
1
 minutes
The partner recruitment deck you can use today
Article
|
3
 minutes
Nearbound Daily #502: 6 Questions That'll Make Stakeholder Alignment Easier
Article
|
3
 minutes
Nearbound Daily #501: Steal this Marketo Play: Simplify, Focus, Repeat
Article
|
4
 minutes
Nearbound Weekend 01/20: How to Apply "Atomic Habits" to Your Partner Strategy
Video
|
43
 minutes
Crossbeam Product Drop: How to turn your ecosystem data into dollars
Article
|
3
 minutes
Nearbound Daily #500: How to Avoid Legal Hold-ups With Partner Contracts
Article
|
4
 minutes
Nearbound Daily #499: Takeover with Nelson Wang from Partner Principles
Article
|
2
 minutes
Nearbound Daily #498: Simon Bouchez's Open Letter to Partnerships from Sales
Article
|
3
 minutes
How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster
Article
|
4
 minutes
Nearbound Daily #497: Use These Questions To Uncover Nearbound Marketing Opportunities
Article
|
3
 minutes
Nearbound Daily #496: Avoid 2 Common Buy-In Pitfalls
Article
|
9
 minutes
An open letter to partnerships, from sales
Article
|
4
 minutes
How a Sales Leader and a Head of Partnerships Get Buy-in and Drive Results Across Netskope’s Revenue Org
Article
|
5
 minutes
An Outside-In GoToMarket = GoToEco
Article
|
4
 minutes
Nearbound Daily #495: How To Take Ecosystem Partners Out of A Channel Hole
Video
|
31
 minutes
Howdy Partners #64 - Unlocking Success in Channel Partnerships - Rob Sale
Video
|
59
 minutes
Friends with Benefits #28 - Creating the Life You Want: Morgan J. Ingram's Guide to Breaking Through the Noise
Article
|
4
 minutes
Nearbound Daily #494: How to Bridge the Gap With Your Sellers
Article
|
5
 minutes
Nearbound Daily #493: Step-By-Step Guide to Winning Budget for Partner Tech
Video
|
5
 minutes
Barbara Treviño: Empower Your Go-To-Market Teams With Partner Data | Supernode 2022
Article
|
2
 minutes
Nearbound Weekend 01/06: 3 Trends I'm Watching in 2024
Article
|
3
 minutes
Nearbound Daily #488: Your 2024 Guide to Nearbound Marketing
Video
|
50
 minutes
Nearbound Podcast #146 - From the Vault: Navigating the Partner Ecosystem - Norma Watenpaugh
Article
|
3
 minutes
Nearbound Daily #487: Complete Guide to Nearbound Product in 2024
Article
|
5
 minutes
Nearbound Daily #486: Nearbound GTM — Everything You Need To Know For 2024
Article
|
2
 minutes
Nearbound Weekend 12/30: Partner Pros are Sculpting History
Article
|
4
 minutes
Nearbound Daily #485: How Zapier Scales Partner Success
Video
|
43
 minutes
Howdy Partners #63 - Unveiling the playbook for GTM success - Matt Dornfeld
Article
|
4
 minutes
Nearbound Daily #484: Enhance Your 2024 Events Strategy
Article
|
8
 minutes
5 Ways to Align Customer Success Teams with Your Nearbound Strategy
Video
|
46
 minutes
Nearbound Podcast #145 - From the Vault:The Art of Channel Partnerships with Bobby Napiltonia
Video
|
5
 minutes
Building in an Ecosystem: Why Hapily is Shipping Products Entirely on HubSpot by Scott Brinker and Connor Jeffers
Article
|
2
 minutes
Nearbound Daily #481: 'Twas the Night Before a Partner Deal
Article
|
3
 minutes
Nearbound Weekend 12/23: It's a wonderful partner pro life
Video
|
30
 minutes
Howdy Partners #62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse
Video
|
58
 minutes
Friends with Benefits #27 - Building Trust and Adding Value in Partnership Programs - Bryan Williams
Article
|
10
 minutes
The nearbound email template hub
Video
|
48
 minutes
Nearbound Podcast #144 - The rise of the chief partner officer - Asher Mathew
Article
|
2
 minutes
Nearbound #477: Don't Get Blinded By The Shine 😵
Article
|
3
 minutes
Nearbound Daily #476: How to Find the Right Rumble 👂
Article
|
5
 minutes
Nearbound Weekend 12/16: Do We Have A New Funnel? 🎀
Article
|
2
 minutes
Nearbound Daily #475: Co-sell, Co-keep, Co-grow
Video
|
54
 minutes
Howdy Partners #61: How Partnerships Can Drive Customer Advocacy - Will Taylor
Video
|
9
 minutes
How to Measure Partnerships ROI
Article
|
4
 minutes
Nearbound Daily #474: Nearbound, Allbound, Glory-bound 🙌
Video
|
49
 minutes
Friends with Benefits #25 - Building Exceptional Relationships - Matt Quirie
Video
|
10
 minutes
Brandon Balan and McKenzie Jerman: We replaced our mid-market sales with Ecosystem-Led Growth. This is what happened. | Supernode 2023
Video
|
55
 minutes
Nearbound Podcast #143 - Cracking the Nearbound Code: Secrets to Successful Nearbound Plays - Isaac Morehouse and Will Taylor
Article
|
3
 minutes
Nearbound Daily #471: Uncover Your Shadow Partner Program
Article
|
5
 minutes
Nearbound Weekend 12/09: Fruit Ninja Influencer Drives 600k in Revenue
Video
|
57
 minutes
The Future of Revenue: What You Need to Know
Article
|
2
 minutes
Nearbound Daily #470: Yes, It Really Is That Easy
Article
|
4
 minutes
Nearbound Daily #469: No BS Guide to Revenue 💰
Article
|
3
 minutes
Nearbound Daily #468: Some triggering advice from Jason Lemkin 🤐
Article
|
10
 minutes
Key takeaways: The 2023 state of partner-led growth report
Video
|
44
 minutes
Nearbound Podcast #142 - The Kobe Bryant Approach to Partnerships: A Conversation with Rohan Batra
Article
|
180
 minutes
Nearbound Daily #467: Overcome partnerships negativity
Article
|
3
 minutes
Nearbound Daily #466: Ecosystem revenue times infinite 💰
Article
|
1
 minutes
Nearbound Weekend 12/02: Nearbound synergy 👩‍🔬
Video
|
30
 minutes
Howdy Partners #59: The Secret to Building a Successful Partnership Strategy - Katie Landaal
Video
|
54
 minutes
Friends with Benefits #23: The Power of Storytelling - Priya Sam
Video
|
44
 minutes
Nearbound Podcast #141 - Unleashing the Nearbound Mindset - Jared Fuller
Article
|
4
 minutes
Getting to "All In": Achieving Cross-Functional Buy-In for Your Ecosystem Strategy and Plan
Video
|
44
 minutes
Nearbound Podcast #140- - Revenue Over Relationships: How to Make Money in Every Partnership - Rasheité Calhoun
Article
|
5
 minutes
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
eBook
The Future of Revenue 2023
Article
|
2
 minutes
Nearbound Daily #454: Why your GTM determines co-sell strategy 💪
Article
|
3
 minutes
Nearbound Daily #453: TrustRadius on how buyers think and purchase 💰
Article
|
5
 minutes
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Partnerships and Ecosystems Hub

Tips and playbooks for partnership pros on building ecosystems, partner recruitment, cross-functional enablement, and more, driven by data.

Don’t miss these

Article
|
 minutes
The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
Read article
by
Andrea Vallejo

Explore how AI, marketplaces, and partner ecosystems are reshaping go-to-market strategy at the Ecosystem-Led Growth Summit 2025. Join 4,000+ GTM, sales, and channel leaders from companies like Atlassian, Anthropic, Gong, and ServiceNow to learn how to turn ecosystem intelligence and agentic AI into revenue growth.

Article
|
6
 minutes
How to Use Gong for Partnerships
Read article
by
First Last

Lorem ipsum

Article
|
5
 minutes
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
Read article
by
First Last

Lorem ipsum

More resources

No items found.
Article
|
 minutes
The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
Article
|
6
 minutes
How to Use Gong for Partnerships
Article
|
5
 minutes
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
Article
|
4
 minutes
Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
Article
|
4
 minutes
5 Ways to Leverage Your Partner’s Influence and Trust
Article
|
6
 minutes
5 Ways to Leverage Ecosystem Data
Article
|
1
 minutes
What's Better Than an Open Opportunity? 1.6 Million of Them
Article
|
5
 minutes
Ecosystem-Led Growth: The Power of Your Partner Ecosystem
Article
|
2
 minutes
The 2024 ELG Index: Charting the Global Progress of Ecosystem-Led Growth in Tech
Article
|
4
 minutes
Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
Article
|
6
 minutes
Why Every Partnership Leader Should Care About Net Revenue Retention
Video
|
47
 minutes
The State of the Partner Ecosystem 2023
eBook
The 2023 State of the Partner Ecosystem Report
eBook
4 Easy Wins: The Crossbeam Guide to Account Mapping
Article
|
5
 minutes
Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template For New Hires)
Article
|
3
 minutes
Women in SaaS Partnerships Are (Probably) Underpaid
Article
|
5
 minutes
The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?
Article
|
7
 minutes
Getting Started with Ecosystem-Led Growth: Your First 3 Plays
Article
|
11
 minutes
Your 2023 Interview Kit For Landing Your Next Partnerships Role
Article
|
5
 minutes
5 Reasons to Attend Supernode 2023
Article
|
12
 minutes
Partnerships 101: What Is Ecosystem-Led Growth?
Article
|
5
 minutes
IRL Partnerships and Ecosystem Conferences to Attend in 2023
Article
|
24
 minutes
3 Companies on Building Their First Partnerships Team (And Hiring From Within)
Article
|
6
 minutes
18 Partnerships People You Should Follow On LinkedIn In 2022
Article
|
6
 minutes
Every Stat We Have That Proves The Value Of Partnerships
Article
|
15
 minutes
Partnerships 101: Sandboxes (And Why You Should Consider Building One)
Article
|
15
 minutes
Everything You Should Know About Launching a Startup Partner Program
Article
|
6
 minutes
The Era of Second-Party Data is Here. Are You Ready?
Video
|
2
 minutes
Crossbeam Explains: The Three Partnership Types
Video
|
39
 minutes
Everything You Didn't Know You Could Do With Partner Data
Article
|
13
 minutes
A Hiring Manager’s Guide to Partnerships Roles and Job Titles
Article
|
8
 minutes
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Article
|
8
 minutes
Confessions of an ISV: How to Be a Good Channel Partner
Article
|
1
 minutes
Is ELG Right For Me? Find Out With the ELG Readiness Matrix
Article
|
26
 minutes
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Article
|
7
 minutes
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
Article
|
14
 minutes
The Beginner’s Guide to SaaS Tech Partnerships
Article
|
16
 minutes
Everything You Ever Wanted to Know About Channel Partnerships
Article
|
8
 minutes
Navigating Partnership Ecosystems: Channel, Tech, and Strategic
Article
|
20
 minutes
Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?
Article
|
7
 minutes
How to Build Your Agency Partner’s Reputation While Protecting Your Own
Article
|
12
 minutes
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
Article
|
23
 minutes
Does Partnerships Have a Boredom Problem?
Article
|
10
 minutes
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
Article
|
1
 minutes
A Primer: 3 Things to Lookout for as a Partnership Leader
Article
|
4
 minutes
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
Article
|
12
 minutes
Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
Article
|
5
 minutes
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
Article
|
8
 minutes
You Have Dormant Partners. Here’s How to Get Their Interest
Video
|
3
 minutes
Crossbeam Explains: What are System Integrators?
Article
|
2
 minutes
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Article
|
14
 minutes
20+ Interview Questions for Hiring Your First Tech Partner Manager
Article
|
11
 minutes
8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
Article
|
9
 minutes
5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
Article
|
6
 minutes
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
Article
|
11
 minutes
Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?
Article
|
11
 minutes
The 5 Things to Do in Your First 90 Days as a Partnership Leader
Video
|
44
 minutes
No More Silos: 4 New Ways to Use Partner Data
Article
|
12
 minutes
Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
Article
|
7
 minutes
21 Partnerships People You Should Follow on LinkedIn
Article
|
10
 minutes
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
eBook
The Partner Playbook
Article
|
4
 minutes
10 Facts You Oughta Know if You Work in B2B Partnerships
Article
|
11
 minutes
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
Article
|
12
 minutes
We Mapped the Career Paths of 6 Women in Partnerships
Article
|
6
 minutes
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Article
|
12
 minutes
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Article
|
4
 minutes
Your B2B SaaS Partner Page Checklist (with 50 Examples)
Article
|
27
 minutes
The 12 Best Partnership and Business Development Podcasts (So Far)
Article
|
33
 minutes
Monetize Your Technology Partnerships With These 8 Tactics
Video
|
38
 minutes
4 Easy Account Mapping Wins
Article
|
15
 minutes
Partnerships 101: How to Launch a Tech Partnership Program
Article
|
6
 minutes
6 Questions to Answer Before Launching Your Channel Partner Program
Article
|
5
 minutes
There are 270+ job titles in partnerships. Why?
Article
|
5
 minutes
My $2.6 Billion Ecosystem Fail

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Subscribe to get the latest content delivered to your inbox weekly.

Work email
Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2025 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826

Subscribe for Access