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Partnerships is often much smaller than Sales or Marketing, but they’re still expected to perform at the same level. Here's how AI can help.
Welcome to the Nearbound Daily Newsletter—the #1 partnerships newsletter in the world keeping thousands of partner professionals on top of the latest industry principles, tactics, and trends. nearbound.com is a project of Reveal.co aimed to bring about the decade of the ecosystem. Join the movement here.
PRINCIPLES
This decade’s defining principles
If you don’t remember any other principles, these would be the two to remember:
Human beings hate being sold but they love to buy.
- The buyer dictates the process, not the seller.
- It doesn’t matter what we as professionals want to do.
Whether we want to build relationships, tell stories, or hit numbers our real goal is to help buyers solve their problems as simply and effectively as possible.
Don’t get confused between the stuff we do (activities) and the goal of those activities.
P.S. Is the end of SaaS near?! Check out the podcast with Jacco Van Der Kooj, Isaac, and Jared to learn.
TACTICS
6 ways AI can help you keep up
Partnerships doesn’t have the same team size or budget as other teams like Sales and Marketing.
Yet, they’re still expected to generate revenue and contribute to marketing, sales, and CS success.
Rob Rebholz, CEO of Superglue, outlined 6 ways AI can help you in your daily routine:
1. Find the right vendors faster and easier.
Smart chat prompts, using advanced technology, make it simple for partners to discover vendors and evaluate potential partnership opportunities.
2. Change how partners and vendors create demand.
With AI generating personalized marketing materials and handling distribution, partners, and vendors can better generate and take advantage of the demand.
3. Generate leads.
AI features like Reveal’s Lead Gen AI facilitate lead generation by providing instant insights and data-driven suggestions, enabling partners and vendors to identify and pursue highly qualified leads efficiently.
4. Onboard and nurture partners.
AI streamlines partner activation workflows by identifying whom to engage, when to engage, and the required enablement based on the opportunity stage. It easily categorizes and addresses touchpoints by partner type, tier, and contact role.
5. Close deals.
AI aids in closing deals by offering real-time insights and guidance through chat prompts, enhancing the effectiveness of sales, customer success, and partner management activities during the sales process.
6. Support and growth.
Post-sale, AI enhances customer and partner support by providing access to materials and personalized assistance through chatbots, thereby improving user experiences and creating additional opportunities for upselling and expansion.
TRENDS
AI will transform ecosystem strategies
Allan Adler (Managing Partner at Digital Bridge Partners) looks at AI and sees opportunity and disruption.
He believes AI will transform all dimensions of what gets done and how it gets done across the buyer’s journey.
From how a partner discovers a vendor, all the way to implementation and beyond.
Read what this could mean for your ecosystem strategy.
ECOSYSTEM BREAKDOWN
Nvidia’s growth = partnerships
Roman Kirsanov (Founder and CEO of Partner Insight) has an awesome newsletter called Partner Insight.
Recently he wrote about Nvidia’s growth and how partnerships played a massive role in that growth.
He highlighted a quote from CEO Jensen Huang, sharing that Nvidia believes it’s important to connect customers with partners.
We have an excellent ecosystem with OEMs, ODMs, CSPs and, very importantly, end markets. What NVIDIA is really unique about is that we bring …our partners, CSPs and OEMs, we bring them customers.
UPCOMING EVENTS
Stuff you don’t want to miss!
- TODAY—March 26th—The Hard Facts About Intent Data—Experts from Bombora, G2, and Inverta are joining forces to explain everything you need to know about intent data: what is it, how does it benefit your organizations, use cases, and how to combine it with predictive AI. Register here.
- TOMORROW—March 27th—Building an Ecosystem With Intention—Join Christopher Holley (Global Director, Technology Partnerships at Commercetools) and Scott Pollack (CEO at Firneo) where they will dive into the nuances of strategic ecosystem building in the tech industry. Register here.
- March 28th—Official Partnership Leaders Meetup In Austin—Partnership Leaders members and non-members in partnerships from the Austin area are invited to meet up in Austin and spend an evening networking and learning. In partnership with Reveal and Impartner, we’ll be offering a specialized Partner Management Workshop for attendees prior to the networking event. Learn more here.
- Nearbound Summit 2023 Recordings—The future of GTM is Nearbound. Watch the recordings to hear how B2B leaders across departments unite with Nearbound strategies and tactics. Listen here.
- You’re all caught up.
RECENTLY PUBLISHED ON NEARBOUND.COM
- What Top Revenue Leaders Really Think of Partnerships by Shawnie Hamer
- How Nearbound Can Help Keep and Win Back Customers by Delphine Le Person and Isaac Morehouse
- Howdy Partners #69: Why Fractional Partner Management? with Pat Ferdig
- Nearbound Podcast #157: 18 Months Until the End of SaaS? Jacco’s Prophecy with Jacco van der Kooij
- Partner Up or Perish: A Review of the Nearbound Book by Antonio Caridad
- See you tomorrow.
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nearbound.com is a project of Reveal.co
