Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Article
|
4
 minutes
Nearbound Daily #517: Use This Framework to Disqualify Partners
Article
|
4
 minutes
Nearbound Daily #516: How Dan O'Leary and the Box Team Use Nearbound Daily
Article
|
3
 minutes
Nearbound Weekend 02/10: Relationships and Revenue
Article
|
1
 minutes
Speed Up Deals with this Warm Intro Email Template
Article
|
4
 minutes
Nearbound Daily #515: Help Your Sellers Tap Into Nearbound Revenue
Video
|
53
 minutes
Friends with Benefits #31: Mark Kilens on the Power of People-First Go-to-Market Strategies
Article
|
5
 minutes
Nearbound Daily #514: Step-By-Step Play for Running Multi-Partner Webinars
Article
|
3
 minutes
How To Win Budget For Partner Tech
Article
|
4
 minutes
How Amir Karmali Resurrected 40 Partners to Rebuild Marketcircle’s Partnerships Program
Video
|
29
 minutes
Howdy Partners #65: Founder-Led Partnering: Using Video, for Video Partnerships - Bethany Stachenfeld
Article
|
2
 minutes
Nearbound Daily #513: How Agencies Want You To Partner With Them
Article
|
3
 minutes
Nearbound Daily #512: 3 Nearbound Plays for Personalized Gifting
Article
|
3
 minutes
A sneak peek at the state of the partner ecosystem in 2023
Video
|
44
 minutes
Nearbound Podcast #150: Navigating the Post-SaaS Landscape - Insights with Nate Roybal
Article
|
2
 minutes
Solving the biggest challenge: Starting with the right partners
Article
|
3
 minutes
Nearbound Daily #511: How Negar Nikaeein Manages Partnership Chaos
Video
|
50
 minutes
Nearbound Podcast #148: Unpacking the Challenges and Strategies of Partner Programs: Insights from Industry Experts
Video
|
0
 minutes
Blake Williams: How to Start Co-Selling Faster: Minimum Viable Partnerships (MVP) | Supernode 2023
Article
|
3
 minutes
Nearbound Weekend 02/03: A Partner Person's Most Detrimental BlindSpot
Article
|
3
 minutes
Nearbound Daily #510: Matt Dornfeld's Step-by-Step Guide for Building Partnership Executive Summaries
Video
|
45
 minutes
Friends with Benefits #30: Passionate about Partnership Enablement
Article
|
3
 minutes
Nearbound Daily #509: Jessie Shipman's Partner Enablement Advice
Article
|
3
 minutes
Nearbound Daily #508: The Simplest Success Equation + A New Partnerships Job Oppty
Article
|
3
 minutes
Nearbound Daily #507: Unlocking Intelligence With Partners & AI
Article
|
1
 minutes
Integrations as a Growth Lever
Article
|
3
 minutes
Nearbound Daily #506: Good Partner Managers Don't Do These Things
Article
|
4
 minutes
Nearbound Daily #505: Use this Checklist When You Roll Out Partnerships to Your Sales Teams
Video
|
59
 minutes
Friends with Benefits #29: Jay Baer on the Importance of Creativity and Innovation in B2B Marketing
Article
|
4
 minutes
Nearbound Daily #504: Use the Value Chain To Determine Your IPP
Article
|
4
 minutes
Giving-to-Give vs Waiting-to-Get: the DNA of Partner Ecosystems and the Future of Business
Article
|
3
 minutes
Nearbound Daily #503: How to Earn a Partnerships Mentor
Article
|
1
 minutes
The partner recruitment deck you can use today
Article
|
3
 minutes
Nearbound Daily #502: 6 Questions That'll Make Stakeholder Alignment Easier
Article
|
3
 minutes
Nearbound Daily #501: Steal this Marketo Play: Simplify, Focus, Repeat
Article
|
4
 minutes
Nearbound Weekend 01/20: How to Apply "Atomic Habits" to Your Partner Strategy
Video
|
43
 minutes
Crossbeam Product Drop: How to turn your ecosystem data into dollars
Article
|
3
 minutes
Nearbound Daily #500: How to Avoid Legal Hold-ups With Partner Contracts
Article
|
4
 minutes
Nearbound Daily #499: Takeover with Nelson Wang from Partner Principles
Article
|
2
 minutes
Nearbound Daily #498: Simon Bouchez's Open Letter to Partnerships from Sales
Article
|
3
 minutes
How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster
Article
|
4
 minutes
Nearbound Daily #497: Use These Questions To Uncover Nearbound Marketing Opportunities
Article
|
3
 minutes
Nearbound Daily #496: Avoid 2 Common Buy-In Pitfalls
Article
|
9
 minutes
An open letter to partnerships, from sales
Article
|
4
 minutes
How a Sales Leader and a Head of Partnerships Get Buy-in and Drive Results Across Netskope’s Revenue Org
Article
|
5
 minutes
An Outside-In GoToMarket = GoToEco
Article
|
4
 minutes
Nearbound Daily #495: How To Take Ecosystem Partners Out of A Channel Hole
Video
|
31
 minutes
Howdy Partners #64 - Unlocking Success in Channel Partnerships - Rob Sale
Video
|
59
 minutes
Friends with Benefits #28 - Creating the Life You Want: Morgan J. Ingram's Guide to Breaking Through the Noise
Article
|
4
 minutes
Nearbound Daily #494: How to Bridge the Gap With Your Sellers
Article
|
5
 minutes
Nearbound Daily #493: Step-By-Step Guide to Winning Budget for Partner Tech
Video
|
5
 minutes
Barbara Treviño: Empower Your Go-To-Market Teams With Partner Data | Supernode 2022
Article
|
2
 minutes
Nearbound Weekend 01/06: 3 Trends I'm Watching in 2024
Article
|
3
 minutes
Nearbound Daily #488: Your 2024 Guide to Nearbound Marketing
Video
|
50
 minutes
Nearbound Podcast #146 - From the Vault: Navigating the Partner Ecosystem - Norma Watenpaugh
Article
|
3
 minutes
Nearbound Daily #487: Complete Guide to Nearbound Product in 2024
Article
|
5
 minutes
Nearbound Daily #486: Nearbound GTM — Everything You Need To Know For 2024
Article
|
2
 minutes
Nearbound Weekend 12/30: Partner Pros are Sculpting History
Article
|
4
 minutes
Nearbound Daily #485: How Zapier Scales Partner Success
Video
|
43
 minutes
Howdy Partners #63 - Unveiling the playbook for GTM success - Matt Dornfeld
Article
|
4
 minutes
Nearbound Daily #484: Enhance Your 2024 Events Strategy
Article
|
8
 minutes
5 Ways to Align Customer Success Teams with Your Nearbound Strategy
Video
|
46
 minutes
Nearbound Podcast #145 - From the Vault:The Art of Channel Partnerships with Bobby Napiltonia
Video
|
5
 minutes
Building in an Ecosystem: Why Hapily is Shipping Products Entirely on HubSpot by Scott Brinker and Connor Jeffers
Article
|
2
 minutes
Nearbound Daily #481: 'Twas the Night Before a Partner Deal
Article
|
3
 minutes
Nearbound Weekend 12/23: It's a wonderful partner pro life
Video
|
30
 minutes
Howdy Partners #62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse
Video
|
58
 minutes
Friends with Benefits #27 - Building Trust and Adding Value in Partnership Programs - Bryan Williams
Article
|
10
 minutes
The nearbound email template hub
Video
|
48
 minutes
Nearbound Podcast #144 - The rise of the chief partner officer - Asher Mathew
Article
|
2
 minutes
Nearbound #477: Don't Get Blinded By The Shine 😵
Article
|
3
 minutes
Nearbound Daily #476: How to Find the Right Rumble 👂
Article
|
5
 minutes
Nearbound Weekend 12/16: Do We Have A New Funnel? 🎀
Article
|
2
 minutes
Nearbound Daily #475: Co-sell, Co-keep, Co-grow
Video
|
54
 minutes
Howdy Partners #61: How Partnerships Can Drive Customer Advocacy - Will Taylor
Video
|
9
 minutes
How to Measure Partnerships ROI
Article
|
4
 minutes
Nearbound Daily #474: Nearbound, Allbound, Glory-bound 🙌
Video
|
49
 minutes
Friends with Benefits #25 - Building Exceptional Relationships - Matt Quirie
Video
|
10
 minutes
Brandon Balan and McKenzie Jerman: We replaced our mid-market sales with Ecosystem-Led Growth. This is what happened. | Supernode 2023
Video
|
55
 minutes
Nearbound Podcast #143 - Cracking the Nearbound Code: Secrets to Successful Nearbound Plays - Isaac Morehouse and Will Taylor
Article
|
3
 minutes
Nearbound Daily #471: Uncover Your Shadow Partner Program
Article
|
5
 minutes
Nearbound Weekend 12/09: Fruit Ninja Influencer Drives 600k in Revenue
Video
|
57
 minutes
The Future of Revenue: What You Need to Know
Article
|
2
 minutes
Nearbound Daily #470: Yes, It Really Is That Easy
Article
|
4
 minutes
Nearbound Daily #469: No BS Guide to Revenue 💰
Article
|
3
 minutes
Nearbound Daily #468: Some triggering advice from Jason Lemkin 🤐
Article
|
10
 minutes
Key takeaways: The 2023 state of partner-led growth report
Video
|
44
 minutes
Nearbound Podcast #142 - The Kobe Bryant Approach to Partnerships: A Conversation with Rohan Batra
Article
|
180
 minutes
Nearbound Daily #467: Overcome partnerships negativity
Article
|
3
 minutes
Nearbound Daily #466: Ecosystem revenue times infinite 💰
Article
|
1
 minutes
Nearbound Weekend 12/02: Nearbound synergy 👩‍🔬
Video
|
30
 minutes
Howdy Partners #59: The Secret to Building a Successful Partnership Strategy - Katie Landaal
Video
|
54
 minutes
Friends with Benefits #23: The Power of Storytelling - Priya Sam
Video
|
44
 minutes
Nearbound Podcast #141 - Unleashing the Nearbound Mindset - Jared Fuller
Article
|
4
 minutes
Getting to "All In": Achieving Cross-Functional Buy-In for Your Ecosystem Strategy and Plan
Video
|
44
 minutes
Nearbound Podcast #140- - Revenue Over Relationships: How to Make Money in Every Partnership - Rasheité Calhoun
Article
|
5
 minutes
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
eBook
The Future of Revenue 2023
Article
|
2
 minutes
Nearbound Daily #454: Why your GTM determines co-sell strategy 💪
Article
|
3
 minutes
Nearbound Daily #453: TrustRadius on how buyers think and purchase 💰
Article
|
5
 minutes
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
NU - The Ultimate Partner Manager Library

The Ultimate Partner Manager Library

Don’t miss these

Article
|
5
 minutes
How I Present Partner Strategy to CxOs & the Board for Decacorns ($10B+) and a Unicorn ($3.8B)
Read article
by
Nelson Wang

Unlock executive alignment and optimize resource allocation with a proven 3-step partner strategy presentation process.

Article
|
4
 minutes
Partnership Value Modeling
Read article
by
First Last

Lorem ipsum

Video
|
54
 minutes
Data Sharing Best Practices: How to Talk with your B2B Tech Partners
Read article
by
First Last

Lorem ipsum

More resources

No items found.
Article
|
5
 minutes
How I Present Partner Strategy to CxOs & the Board for Decacorns ($10B+) and a Unicorn ($3.8B)
Article
|
4
 minutes
Partnership Value Modeling
Video
|
54
 minutes
Data Sharing Best Practices: How to Talk with your B2B Tech Partners
Article
|
3
 minutes
What’s an IPP—and (when) do you need one?
Article
|
11
 minutes
How to Win Hearts and Minds in Partnerships
Video
|
6
 minutes
How Do Partnerships Impact Higher Win Rates
Article
|
6
 minutes
How to Engage Your Partners: The Critical Step Between Recruiting & Revenue
Article
|
3
 minutes
How To Win Budget For Partner Tech
Article
|
2
 minutes
Solving the biggest challenge: Starting with the right partners
Video
|
43
 minutes
Howdy Partners #63 - Unveiling the playbook for GTM success - Matt Dornfeld
Video
|
46
 minutes
Nearbound Podcast #145 - From the Vault:The Art of Channel Partnerships with Bobby Napiltonia
Video
|
30
 minutes
Howdy Partners #62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse
Article
|
10
 minutes
The nearbound email template hub
Video
|
9
 minutes
How to Measure Partnerships ROI
Video
|
44
 minutes
Nearbound Podcast #140- - Revenue Over Relationships: How to Make Money in Every Partnership - Rasheité Calhoun
eBook
Download the PartnerHacker Handbook
Video
|
44
 minutes
Nearbound Podcast #133: Navigating Strategic Alliances - Xiaofei Zhang
Article
|
5
 minutes
The ultimate KPI smackdown: Partner-sourced vs. partner-attached
Video
|
27
 minutes
Howdy Partners #52: Building a Program with No Budget or Tools
Article
|
4
 minutes
How to Be the Perfect Partner: An Agency Perspective
Video
|
56
 minutes
Partner Attach: The great debate
Video
|
15
 minutes
Nearbound Marketing #31: Three Nearbound Marketing Tactics to Start Using Now
Video
|
53
 minutes
Friends with Benefits #16: How to do Dreamforce Right
Article
|
15
 minutes
How to Find the Right Integration Partnerships
Article
|
14
 minutes
Getting Partnership Reporting Right
Article
|
25
 minutes
Best practices for co-selling with partners using nearbound
Article
|
3
 minutes
Diving Into the Co-Sell Orchestration Playbook
eBook
The Nearbound Guide
Video
|
33
 minutes
Nearbound Marketing #29: 3 Ways to Market with Your Community Members
Video
|
30
 minutes
Howdy Partners #48: First 8 Months as a Channel Account Manager
Article
|
8
 minutes
How to Talk to Your CEO About the Ecosystem
Video
|
41
 minutes
Nearbound Marketing #28: 4 Steps to Execute Survey Co-Marketing
Video
|
31
 minutes
Nearbound Marketing #27: Activating the Hidden Evangelists Within Your Company
Video
|
28
 minutes
Howdy Partners #47: How to Use Intel, Intro, and Influence to Grow Your Pipeline
Video
|
53
 minutes
Friends With Benefits #11: The Benefits of Community
Article
|
8
 minutes
Nearbound marketing: A trust-driven path in the Who Economy
Video
|
28
 minutes
Howdy Partners #45: The Journey to Partnership Success
Video
|
34
 minutes
Nearbound Marketing #25: Go Past the 1st Date with Marketing Partners
Article
|
9
 minutes
Preparing for your nearbound pitch
Video
|
33
 minutes
Nearbound Marketing #24: How Partners Made This Event Series More Efficient
Article
|
7
 minutes
3 Nearbound Use Cases You’ve Never Thought Of
Video
|
53
 minutes
Friends With Benefits #04: Everybody Wins If The Customer Succeeds
Article
|
4
 minutes
Prerequisites for Monetizing B2B SaaS Tech Partnerships
Video
|
44
 minutes
Neabound Marketing #29: The 5 Phases of Nearbound Marketing (& Why You Need to Start Now)
Video
|
61
 minutes
Nearbound Podcast #114: Increase Partner Engagement & Grow Partner Pipeline by 26%
Video
|
44
 minutes
Nearbound Marketing #17: Forget Employee Advocacy (Do This Instead)
Video
|
43
 minutes
Nearbound Podcast #113: The Four Lenses of Measuring Partner Impact
Video
|
21
 minutes
Howdy Partners #34: Realistic Priority Setting
Article
|
3
 minutes
The Partner Experience Weekly: How to Select an Account Mapping Solution
Video
|
33
 minutes
Nearbound Marketing #15: New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees)
Video
|
37
 minutes
Nearbound Marketing #14: The Total Account Checklist (& Why You Need One)
Article
|
7
 minutes
How to make agencies and tech partnerships work
Article
|
5
 minutes
The Partner Experience Weekly: Getting Started with Partner Experience
Article
|
6
 minutes
Transforming Informal Channel Relationships Into Strategic Alliances
Video
|
45
 minutes
Nearbound Marketing #13: 5 Steps to Webinars that Don't Suck
Video
|
48
 minutes
Nearbound Podcast #108: How To Get Fired as a Partner Manager with Jared & Isaac
Video
|
34
 minutes
Howdy Partners #30: Can ChatGPT Replace Us Partnership Folks?
Article
|
4
 minutes
Prove the Value of Your Channel Program Using 7 Critical Metrics
Video
|
32
 minutes
Nearbound Marketing #9: How to Leverage the Weirdos on Your Partnerships Team
Article
|
5
 minutes
The Partnering Reference Architecture: Managing Your CRM
Article
|
21
 minutes
Howdy Partners #3: Ideal partner profile (IPP)
Video
|
26
 minutes
Nearbound Marketing #8: The 7-State Jeep Tour That was Partner-Powered
Video
|
36
 minutes
Nearbound Podcast #104: When Sales and Partnerships Partner Up
Article
|
7
 minutes
You Only Get One Shot At A First Impression: How To Ace Partner Onboarding
Video
|
23
 minutes
Howdy Partners #25: What is the 'SaaS Buying River'
Article
|
11
 minutes
The Partner Experience Weekly: Account Mapping - 9-Box Strategic Plan
Video
|
42
 minutes
Nearbound Podcast #101: From Seller to VP Sales to CEO — How to Partner Pill Your Sales Org
Article
|
8
 minutes
The Partner Experience Weekly: Building CRM for Partnerships
Video
|
41
 minutes
Nearbound Marketing #3: How to Use Events to Drive Your Marketing
Article
|
8
 minutes
The Partner Experience Weekly: Salesforce List Views for Partnerships
Video
|
3
 minutes
Leveraging Nearbound Data in HubSpot
Article
|
1
 minutes
Filling the Critical Gap: How to Become Every Technology Platform's Favorite Partner
Article
|
9
 minutes
The Partner Experience Weekly: Building a Partnership App in Salesforce CRM
Article
|
7
 minutes
How to build a B2B affiliate program in seven steps
Article
|
5
 minutes
Top tips for managing a successful B2B partnership
Article
|
2
 minutes
Five Soft Skills You Need as a Partnerships Leader
Article
|
10
 minutes
Partnership Success Checklist: How to Start the Year Strong
Article
|
2
 minutes
Driving Deals Faster: A Nearbound GTM Strategy Amplifies Revenue
Article
|
7
 minutes
Introduction to Partner Manager
Article
|
6
 minutes
Building a Partnership Program That Works - with Donagh Kiernan
Article
|
1
 minutes
Size Isn't Everything: How Small Programs Win Big Partners
Video
|
60
 minutes
Nearbound Podcast #122: Category Design and Trust
Article
|
3
 minutes
Sales Leadership and Partner Enablement: Part 3
Article
|
2
 minutes
The growing importance of partner attach across the buying cycle
Video
|
45
 minutes
Partnership Secrets: Enable Sales Teams and Hit Revenue Goals
Article
|
45
 minutes
How to measure and attribute nearbound impact
Video
|
48
 minutes
Nearbound Podcast #039: Dancing with Elephants — The Art of Strategic Partnering
Article
|
6
 minutes
10 steps to develop a co-marketing strategy
Article
|
6
 minutes
How Co-Selling & Co-Marketing Build Revenue
Article
|
7
 minutes
3-step strategy for partnership managers
Video
|
61
 minutes
Nearbound Podcast #022: Build, Buy, or Partner
Article
|
7
 minutes
How to Learn the Partnerships Love Languages
Article
|
5
 minutes
Growth Hack: Where to Find your First Partner
Video
|
49
 minutes
Nearbound Podcast #004: Secrets of Partner Enablement & Marketing
Video
|
44
 minutes
Nearbound Podcast #001: Landing your first Sumo
Article
|
8
 minutes
Using Nearbound Data to Expand Into New Markets
Article
|
6
 minutes
Turning Online Events Into a Business Machine
Article
|
1
 minutes
The Crawl, Walk, Run Strategy
Article
|
9
 minutes
Sales Leadership and Partner Enablement: Part 2
Article
|
9
 minutes
Partnerships and Contracts: How to Navigate the Legal Jungle

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Subscribe to get the latest content delivered to your inbox weekly.

Work email
Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2025 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826

Subscribe for Access