Katie Penner
47 min
Friends with Benefits #34: The Power of Direct Mail and Building Genuine Relationships with Katie Penner
Katie Penner, the Head of Sender Relations at Sendoso, joins Sam and Jason to discuss the power of direct mail in building relationships and creating emotional connections with customers. Katie shares her journey at Sendoso and how she transitioned from an SDR to her current role. She emphasizes the importance of personalized outreach and the impact it has on breaking through the noise in today's buyer-saturated market.
