Friends With Benefits #03:Think Different

Search for

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Article

|

minutes

How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍

Article

|

6

minutes

How to Use Gong for Partnerships

Article

|

5

minutes

The Art of Partner Vetting: Finding the Right Fit for Long-Term Success

Video

|

18

minutes

ELG Attribution in Crossbeam: Measuring What Matters

Video

|

20

minutes

What's New in Crossbeam: Streamlined Ecosystem Insights

Article

|

6

minutes

How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG

Article

|

5

minutes

The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot

Article

|

5

minutes

Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up

Article

|

5

minutes

ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals

Article

|

6

minutes

Key Takeaways from the 2025 Future of Revenue Report and How to Action Them

Article

|

7

minutes

How CoPort Launched Their PLM Platform with the Help of ELG

Article

|

6

minutes

Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs

Article

|

4

minutes

Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led

Article

|

6

minutes

Let's save your deal, one intro at a time

Article

|

6

minutes

How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%

Video

|

28

minutes

Maximizing Crossbeam: Master Salesforce Reports & Dashboards

Article

|

5

minutes

How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth

Article

|

7

minutes

Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation

Article

|

4

minutes

5 Ways to Leverage Your Partner’s Influence and Trust

Article

|

3

minutes

ELG Insider Daily #694: Ditch drag for drive

Article

|

3

minutes

ELG Insider Daily #693: Turn data into dollars

Article

|

3

minutes

ELG Insider Daily #692: ELG isn’t just B2B

Article

|

3

minutes

ELG Insider Daily #691: Stop chasing revenue alone

Article

|

4

minutes

New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type

Article

|

3

minutes

ELG Insider Daily #689: Lean into your winning niche

Article

|

3

minutes

ELG Insider Daily #687: The email inbox that ate my productivity 🎃

eBook

Template: Impact of integration tracker

eBook

Template: Tracking your tech ecosystem's impact on churn

eBook

Template: Warm intro emails

eBook

Template: Tech integrations by partner

eBook

Template: Partner tiering checklist

eBook

Template: Partner onboarding workbook template

eBook

Template: Integration questionnaire

eBook

Template: Integration announcement

eBook

Template: Co-marketing checklist

Article

|

3

minutes

ELG Insider Daily #686: AI is a partner’s partner

Video

|

50

minutes

Uncovering the Crossbeam Ecosystem Revenue Platform

Article

|

3

minutes

ELG Insider Daily #685: 43% of buyers don’t want a rep…

Article

|

3

minutes

ELG Insider Daily #683: How to put your buyer in the driver’s seat

Article

|

4

minutes

Follow the network: Your path to market expansion

Article

|

4

minutes

Following to Lead: How to Win Buyer-Driven Deals

Video

|

minutes

ARReasons to pay for Crossbeam

Article

|

3

minutes

ELG Insider Daily #681: The 5S framework is not just for marketing

Article

|

3

minutes

Incentives: The Key to Activating Your Partner Ecosystem

Article

|

3

minutes

ELG Insider Daily #680: A lush forest of opportunity

Article

|

4

minutes

ELG Insider Daily #676: What it really means to scale

Article

|

4

minutes

ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem

Article

|

6

minutes

5 Ways to Leverage Ecosystem Data

Article

|

3

minutes

ELG Insider #677: In business, context is everything

Article

|

1

minutes

What's Better Than an Open Opportunity? 1.6 Million of Them

Article

|

5

minutes

ELG Insider #661: Step aside, spreadsheets

Article

|

3

minutes

ELG Insider Daily #674: Help write the new GTM playbook

Article

|

3

minutes

ELG Insider Daily #673: I just want to sell, sell, sell

Article

|

3

minutes

ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline

Article

|

4

minutes

How to Scale Your Reselling Program

Article

|

4

minutes

ELG Insider Daily #670: Trust the process

Article

|

4

minutes

ELG Insider Daily #669: The foundation of a $1B partnership program

Article

|

3

minutes

ELG Insider Daily #668: This is what great sales leaders are made of

Article

|

3

minutes

ELG Insider Daily #667: When less is more in your partner ecosystem

Article

|

3

minutes

Good partner managers/ bad partner managers

Article

|

3

minutes

Good Sales Leader / Bad Sales Leader

Article

|

3

minutes

ELG Insider Daily #666: How much power do numbers really have?

Article

|

4

minutes

ELG Insider Daily #665: Fix your GTM problem

Article

|

4

minutes

ELG Insider Daily #664: Meet the fresh new ELG Insider

Article

|

4

minutes

ELG Insider Daily #663: Every GTM motion is a fact-finding mission

Article

|

5

minutes

How I Present Partner Strategy to CxOs & the Board for Decacorns ($10B+) and a Unicorn ($3.8B)

Article

|

4

minutes

ELG Insider Daily #662: When your own GTM team is your ICP

Article

|

3

minutes

ELG Insider Daily #660: Decode your deal

Article

|

3

minutes

ELG Insider #658: The new high-performing seller

Article

|

4

minutes

ELG Insider Daily #651: Use this easy account mapping win for customer retention

Article

|

6

minutes

Maximize Your Existing Accounts: 3 Proven Ways to Boost Revenue

Article

|

4

minutes

ELG Insider #657: Who is the MVP of your GTM motion?

Article

|

4

minutes

ELG Insider #656: Money, money, money, must be funny

Article

|

4

minutes

ELG Insider #655: How to develop a top skill of the best sellers

Article

|

6

minutes

How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics

Article

|

5

minutes

ELG Insider #654: What sets high-performing sales teams apart

Article

|

6

minutes

ELG Insider #653: Curiosity killed the cat?

Article

|

3

minutes

ELG Insider #652: Cheers to outreach success

Article

|

4

minutes

ELG Idols: Meet the Enterprise Sales Veteran Who Turned commercetools’ Ecosystem into a Revenue Machine

Article

|

7

minutes

How to Win with Partner Marketing

Article

|

1

minutes

Nearbound.com is now ELG Insider!

Article

|

4

minutes

ELG Insider Daily #650: How to boost your Ecosystem-Led Customer Success wins

Article

|

5

minutes

ELG Insider Daily #649: ELG for and by marketers

Article

|

3

minutes

ELG Insider Daily #648: The Google + HubSpot story

Article

|

4

minutes

ELG Insider Daily #646: EQLs, the gifts that keep on giving

Article

|

5

minutes

What Can B2B SaaS Companies Learn About Ecosystem-Led Growth from a Solo Entrepreneur?

Article

|

4

minutes

ELG Insider Daily #645: Where is the AI in ELG?

Article

|

3

minutes

ELG Insider Daily #644: Three easy ELG plays

Article

|

3

minutes

ELG Insider Daily #642: Make the money follow you

Article

|

5

minutes

When Sales and Partnerships Partner Up

Article

|

3

minutes

ELG Insider Daily #640: Do not let anybody ghost you

Article

|

4

minutes

ELG Insider Daily #639: Do not be an ordinary seller, instead do this!

Article

|

4

minutes

ELG Insider Daily #638: The secret to customer retention

Article

|

4

minutes

ELG Insider Daily #636: Speed up deals with this warm intro email template

Article

|

3

minutes

ELG Insider Daily #635: How to Make the Right Noise at INBOUND

Article

|

4

minutes

ELG Insider Daily #632: To win in sales, Always Be Collaborating

Article

|

4

minutes

ELG Insider Daily #631: How to turn frenemies into power partners

Article

|

8

minutes

Everything You Need to Know to Build a Reseller Program

Article

|

5

minutes

ELG Insider Daily #630: Give your prospects the gift of time

Article

|

5

minutes

ELG Insider Daily #628: Boost integration adoption by knowing your customers tech stack

June 15, 2023

|

52

minutes

Friends With Benefits #03:Think Different

by

Multiple Contributors

SHARE THIS

Justin Keller joins FwB to explain the value of partner marketing internally and externally, and how to tell world-class better-together stories.

by

Multiple Contributors

SHARE THIS

In this article

Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

You’ll also be interested in these

Video

|

52

minutes

Video

|

52

minutes

Video

|

52

minutes

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Subscribe to get the latest content delivered to your inbox weekly.

Work email

Find us here

CA DO NOT SELL MY PERSONAL INFORMATION

© 2024 Crossbeam. All Rights Reserved. Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826