Nearbound Podcast #064: "The Challenger Sale" Author Takes the Partner Pill

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Nearbound Podcast #064: "The Challenger Sale" Author Takes the Partner Pill

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Brent Adamson from The Challenger Sale, CEB, Gartner, and Ecosystems.us explains the biggest things standing in between companies and their customers, what it actually takes to establish effective customer relationships, and the SaaS macro-trends he’s seen.

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