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Article
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7
 minutes
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
Article
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7
 minutes
Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit
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50
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Building AI-driven GTM on second-party, partner data
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5
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Welcome session
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45
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The Future of Ecosystem AI
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48
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Ecosystem-Led Channel Panel discussion
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21
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Crossbeam AI in Action: From Signal to Close
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47
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Crossbeam Hot Ones with Jay McBain
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46
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How to Win in 2026 with Multi-Partner Sales
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35
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From Overlap to Revenue: Turning Solution + Tech Partnerships into Sales Wins
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18
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The Sales Leader’s Playbook for Ecosystem-Led Growth
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16
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The grand finale: ELG Story Awards
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7
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How Netskope Operationalizes Ecosystem Data in their Sales Motion
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The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
Video
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46
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Turning Channel Potential Into Revenue Reality
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7
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From Noise to Numbers: Turning Partnerships into Real Revenue
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5
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AI at Crossbeam: Building a Data Team for your AI Agents
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7
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AI Go-To-Market: An Ecosystem-Fueled Playbook
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Accelerating Deals at Stripe with Crossbeam Deal Navigator
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6
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Ideal Reseller Profile (IRP): A Step-by-Step Guide to Choosing the Right Channel Partners
Video
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Accelerating Deals at Stripe with Crossbeam Deal Navigator
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7
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How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
Video
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Ring the Gong - Episode 2: Closing the Gap from Lead to Close With LeadIQ and Chili Piper
Article
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5
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Mastering Channel Partner Management
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7
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AI and Automation for Partnership Success
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6
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How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Video
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52
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How Crossbeam Is Building for the Future of AI-driven GTM: A Roadmap Sneak Peek
Article
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6
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How to Use AI in the Sales Cycle: Automate Outreach, Predict Revenue, and Leverage Your Ecosystem
Article
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7
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From Pitch to Program: Winning Internal Buy-In for Channel Success
Article
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10
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The Anatomy of a Channel Reseller Program
Article
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5
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What Is a Reseller Program? A Modern Guide for GTM Leaders
Article
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6
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Build a Modern AI Sales Tech Stack
Article
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4
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The 2x2 Matrix of AI Data
Article
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6
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AI at Crossbeam
Video
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45
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Build a Smarter Sales Playbook: Powered by Ecosystem Data
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6
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How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
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7
 minutes
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
Article
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7
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How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Video
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29
 minutes
Ring the Gong: Optimize Your Sales Stack for Revenue Impact
Video
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28
 minutes
Introducing Deal Navigator and the Performance Dashboard
Video
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30
 minutes
What's new in Crossbeam: elevate your GTM strategy
Article
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6
 minutes
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
Article
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7
 minutes
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Article
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6
 minutes
How to Use Gong for Partnerships
Article
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5
 minutes
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
Video
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18
 minutes
ELG Attribution in Crossbeam: Measuring What Matters
Video
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20
 minutes
What's New in Crossbeam: Streamlined Ecosystem Insights
Article
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6
 minutes
How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG
Article
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5
 minutes
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
Article
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5
 minutes
Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
Article
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5
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ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
Article
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6
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Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
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7
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How CoPort Launched Their PLM Platform with the Help of ELG
Article
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6
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Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
eBook
The 2025 Future of Revenue Report
Article
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4
 minutes
Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
Article
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6
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Let's save your deal, one intro at a time
Article
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6
 minutes
How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%
Video
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28
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Maximizing Crossbeam: Master Salesforce Reports & Dashboards
Article
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5
 minutes
How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
Video
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20
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The Inside Track: Get to Know Crossbeam's Salesforce App
Article
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7
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Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation
Article
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4
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5 Ways to Leverage Your Partner’s Influence and Trust
Article
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3
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ELG Insider Daily #694: Ditch drag for drive
Article
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3
 minutes
ELG Insider Daily #693: Turn data into dollars
Article
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3
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ELG Insider Daily #692: ELG isn’t just B2B
Article
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3
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ELG Insider Daily #691: Stop chasing revenue alone
Article
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4
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New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Article
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3
 minutes
ELG Insider Daily #689: Lean into your winning niche
Article
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3
 minutes
ELG Insider Daily #687: The email inbox that ate my productivity 🎃
eBook
Template: Impact of integration tracker
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Template: Tracking your tech ecosystem's impact on churn
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Article
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3
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ELG Insider Daily #686: AI is a partner’s partner
Video
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50
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Uncovering the Crossbeam Ecosystem Revenue Platform
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3
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ELG Insider Daily #685: 43% of buyers don’t want a rep…
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3
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ELG Insider Daily #683: How to put your buyer in the driver’s seat
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4
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Follow the network: Your path to market expansion
Article
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4
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Following to Lead: How to Win Buyer-Driven Deals
Video
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ARReasons to pay for Crossbeam
Article
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3
 minutes
ELG Insider Daily #681: The 5S framework is not just for marketing
Article
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3
 minutes
Incentives: The Key to Activating Your Partner Ecosystem
Article
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3
 minutes
ELG Insider Daily #680: A lush forest of opportunity
Article
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4
 minutes
ELG Insider Daily #676: What it really means to scale
Article
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4
 minutes
ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
Article
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6
 minutes
5 Ways to Leverage Ecosystem Data
Article
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3
 minutes
ELG Insider #677: In business, context is everything
Article
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1
 minutes
What's Better Than an Open Opportunity? 1.6 Million of Them
Article
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5
 minutes
ELG Insider #661: Step aside, spreadsheets
Article
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3
 minutes
ELG Insider Daily #674: Help write the new GTM playbook
Article
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3
 minutes
ELG Insider Daily #673: I just want to sell, sell, sell
Article
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3
 minutes
ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
Article
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4
 minutes
How to Scale Your Reselling Program
Article
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4
 minutes
ELG Insider Daily #670: Trust the process
Nearbound Success 2024

There’s an immense pressure to retain revenue, customers signals are getting hard to get, and proving value is difficult when doing it alone.

Don’t miss these

Video
|
29
 minutes
Session two. Bringing Champions Into Your Nearbound GTM by Jeff Reekers

Nearbound is about surrounding buyers with those they trust. That extends beyond tech and agency partners. Learn why your customers might be your best growth lever.

Video
|
30
 minutes
Session three. Empty Platform Promises: Delivering on 1+1 = 3 by Chris Trudeau and Russell Dwyer
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Video
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28
 minutes
Session one. You Work for the Customer: Remembering the 'Why' of Partnerships by Jill Rowley and Jared Fuller
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More resources

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Video
|
29
 minutes
Session two. Bringing Champions Into Your Nearbound GTM by Jeff Reekers
Video
|
30
 minutes
Session three. Empty Platform Promises: Delivering on 1+1 = 3 by Chris Trudeau and Russell Dwyer
Video
|
28
 minutes
Session one. You Work for the Customer: Remembering the 'Why' of Partnerships by Jill Rowley and Jared Fuller
Video
|
26
 minutes
Session four. How to Attach Partners to Customers so Everyone Wins by Jen Spencer and Rich Gardner

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

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