Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Article
|
2
 minutes
Nearbound Daily #415: Microsoft and Facebook +$100M alliance
Article
|
2
 minutes
Nearbound Daily #414: Build a more competitive GTM
Article
|
6
 minutes
Why Every Partnership Leader Should Care About Net Revenue Retention
Article
|
3
 minutes
Nearbound Daily #413: Rand Fishkin and nearbound
Video
|
56
 minutes
Partner Attach: The great debate
Video
|
48
 minutes
Nearbound Podcast #129: Unlocking Sales Success with a Nearbound Mindset - Matt Cameron
Article
|
2
 minutes
Nearbound Daily #411: WARNING this email contains trigger words for partner pros
Video
|
15
 minutes
Nearbound Marketing #31: Three Nearbound Marketing Tactics to Start Using Now
Article
|
2
 minutes
Nearbound Daily #149: AI just killed SEO
Video
|
53
 minutes
Friends with Benefits #16: How to do Dreamforce Right
Video
|
7
 minutes
Welcome to Supernode
Video
|
23
 minutes
Tobin Bennion: How Snowflake Does Customer Centered Partnerships | Supernode 2023
Video
|
47
 minutes
The State of the Partner Ecosystem 2023
Video
|
37
 minutes
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
Video
|
21
 minutes
The 15+ Questions That Accelerate Co-Selling
Video
|
12
 minutes
Sara Du: How I Built a Partner Program With No Experience | Supernode 2022
Video
|
18
 minutes
Sara Du: How Top Partnership Leaders Get Integrations Built 2x Faster | Supernode 2023
Video
|
9
 minutes
Quick Tips for Crossbeam Account Management and Data Hygiene | Connector Summit 2022
Video
|
32
 minutes
Polina Marinova Pompliano: Taking Risks in Times of Uncertainty | Supernode 2023
Video
|
20
 minutes
Pamela Slim: Build Ecosystems, Not Empires | Supernode 2022
Video
|
16
 minutes
Michelle Geltman: Ways to Shift Your Sales Team’s Mindset | Supernode 2023
Video
|
11
 minutes
How to Forecast and Manage Sourced and Influenced Pipeline in Crossbeam | Connector Summit 2022
Video
|
2
 minutes
Crossbeam explains: How Oyster grew its partner ecosystem and team in one year
Video
|
2
 minutes
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Video
|
19
 minutes
Crossbeam and Reveal are Joining Forces to Disrupt Go-To-Market Strategy As We Know It
Video
|
23
 minutes
Braydan Young: How to Get Your C-Suite to Care | Supernode 2023
Video
|
24
 minutes
Bob Moore, Lindsey DeFalco, Adam Michalski, Amanda Groves: Unleashing ELG with Crossbeam: Attribution, Revenue, Education | Supernode 2023
Video
|
0
 minutes
Ben Warshaw: RevOps to the Rescue: The Secret Ingredient to Scaling Your ELG Motion | Supernode 2023
Video
|
31
 minutes
Ask Me Anything with Crossbeam Experts
Video
|
29
 minutes
Andrew Lindsay and Bob Moore: AI, The Market, & How to Thrive | Supernode 2023
Video
|
60
 minutes
Alyshah Walji: It’s Time To Develop An Ecosystem Ideal Customer Profile | Supernode 2022
Video
|
60
 minutes
Allan Adler: Aligning your organization for ecosystem success | Supernode Conference 2022
Video
|
30
 minutes
Allan Adler: Aligning Your Organization for Ecosystem Success | Supernode 2022
Video
|
25
 minutes
Allan Adler, Jill Rowley, Kevin Kriebel: ELG and the C-Suite | Supernode 2023
eBook
The 2023 State of the Partner Ecosystem Report
eBook
No Opportunities Lost: The Crossbeam Guide to Co-Selling With Tech Partners
eBook
How to Buy a Partner Ecosystem Platform
eBook
4 Easy Wins: The Crossbeam Guide to Account Mapping
Article
|
4
 minutes
Whale Watching: The Inside Story of the +$100M Microsoft and Facebook Alliance
Article
|
29
 minutes
Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
Article
|
15
 minutes
How to Find the Right Integration Partnerships
Article
|
12
 minutes
How This PM Used Nearbound GTM and Reveal to Revamp Reachdesk's Partner Program
Article
|
14
 minutes
Getting Partnership Reporting Right
Article
|
2
 minutes
Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
Article
|
27
 minutes
Celebrating Excellence: Announcing the 'Boundies Awards Winners 2023
Article
|
16
 minutes
Co-Sell Orchestration: The New Imperative for Every Partner Team
Article
|
14
 minutes
Breaking Down Silos and Getting a Seat at the Table
Article
|
19
 minutes
Bridging the Gap Between Insights to Outcomes Requires Playbooks + Training
Article
|
24
 minutes
Box’s Partnership Journey: Nearbound, Allbound, Glory-bound
Article
|
12
 minutes
Best Practices in B2B SaaS Tech Partnership Monetization Models - Part 3
Article
|
25
 minutes
Best practices for co-selling with partners using nearbound
Article
|
15
 minutes
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Video
|
49
 minutes
Nearbound Podcast #128 - Be a Beacon of Customer-Centricity
Article
|
3
 minutes
Nearbound Daily #144: Jill Rowley becomes nearbound.com Chief Evangelist
Article
|
3
 minutes
Diving Into the Co-Sell Orchestration Playbook
Video
|
30
 minutes
Howdy Partners #50: Nearbound Motions for Strategic Tech Partners
Video
|
20
 minutes
Friends With Benefits #13: Being Intentional in Work and Life
Article
|
5
 minutes
The 3 I’s of ELG in action
Article
|
6
 minutes
Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
eBook
The Ultimate Partner Program Guide
eBook
The Nearbound Guide
eBook
The Nearbound Sales Blueprint
Article
|
0
 minutes
Drive Tech Partner Attribution through Productization
Video
|
53
 minutes
Nearbound Podcast #126: Having the Right Conversations with the Right People
Video
|
33
 minutes
Nearbound Marketing #29: 3 Ways to Market with Your Community Members
Video
|
30
 minutes
Howdy Partners #48: First 8 Months as a Channel Account Manager
Article
|
2
 minutes
Nearbound Daily #136: How to get intel from partners
Video
|
48
 minutes
Nearbound Podcast #125: How Partnerships Build Unshakable Brands
Article
|
8
 minutes
How to Talk to Your CEO About the Ecosystem
Article
|
2
 minutes
Nearbound Daily #133: The long way home
Video
|
41
 minutes
Nearbound Marketing #28: 4 Steps to Execute Survey Co-Marketing
Video
|
53
 minutes
Friends With Benefits #12: Leading with Empathy
Article
|
10
 minutes
EcoOps Framework–Understanding the Partner Operations Big Picture
Article
|
4
 minutes
Do You Know Your Public and Private Ecosystems?
Video
|
6
 minutes
Maureen Little: Building Influence to Drive Impact | Supernode 2023
Video
|
31
 minutes
Nearbound Marketing #27: Activating the Hidden Evangelists Within Your Company
Video
|
28
 minutes
Howdy Partners #47: How to Use Intel, Intro, and Influence to Grow Your Pipeline
Video
|
53
 minutes
Friends With Benefits #11: The Benefits of Community
Article
|
8
 minutes
Nearbound marketing: A trust-driven path in the Who Economy
Article
|
1
 minutes
Nearbound Daily #126: B2B SOS
Video
|
49
 minutes
Nearbound Podcast #123: TrustRadius CEO’s Shocking Take on “4.7 Star Syndrome” & Building Trust
Article
|
1
 minutes
Nearbound Daily #124: The 80/20 principle still stands
Article
|
10
 minutes
Mindmatrix: A Deeply Human Approach to an Increasingly Complex World
Video
|
28
 minutes
Howdy Partners #45: The Journey to Partnership Success
Video
|
56
 minutes
Friends With Benefits #10: Trust Isn’t One Dimensional
Article
|
1
 minutes
Nearbound Daily #119: Don't complicate partnerships
Article
|
4
 minutes
Expanding to a New Persona or Market? Your Partners Can Help You Dive in with Grace
Video
|
34
 minutes
Nearbound Marketing #25: Go Past the 1st Date with Marketing Partners
Article
|
2
 minutes
Nearbound Daily #117: Start tracking impact
Video
|
51
 minutes
Friends With Benefits #09: Building Trust and Adding Value in the B2B Landscape
eBook
Better together–Reveal and Reachdesk
Article
|
9
 minutes
Preparing for your nearbound pitch
Article
|
2
 minutes
Nearbound Daily #116: All games get gamed
Video
|
47
 minutes
Nearbound Podcast #121: It’s Math, Not Magic — Why Partner Attach is King
Article
|
6
 minutes
Airmeet Leads the Way on Event-Led Growth via Nearbound
Article
|
1
 minutes
Nearbound Daily #113: It's about more than money
Video
|
33
 minutes
Nearbound Marketing #24: How Partners Made This Event Series More Efficient
Article
|
2
 minutes
Nearbound Daily #112: What's the difference 🤨 channel, partnerships, nearbound
Article
|
7
 minutes
3 Nearbound Use Cases You’ve Never Thought Of
Video
|
27
 minutes
Howdy Partners #44: Setting Up Your Affiliate Program for Success
ELG Success Stories

Discover inspiring customer stories and executive profiles, showcasing ELG champions through interviews. Focused on people, teams, and data-driven implementations

Don’t miss these

Article
|
7
 minutes
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
Read article
by
Andrea Vallejo

Discover how ServiceNow, 360insights, and Crossbeam modernize partner marketing with ecosystem orchestration, AI-led workflows, and a unified Learn–Build–Activate model.

Article
|
7
 minutes
How Netskope Operationalizes Ecosystem Data in their Sales Motion
Read article
by
First Last

Lorem ipsum

Article
|
 minutes
Accelerating Deals at Stripe with Crossbeam Deal Navigator
Read article
by
First Last

Lorem ipsum

More resources

No items found.
Article
|
7
 minutes
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
Article
|
7
 minutes
How Netskope Operationalizes Ecosystem Data in their Sales Motion
Article
|
 minutes
Accelerating Deals at Stripe with Crossbeam Deal Navigator
Article
|
5
 minutes
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
Article
|
5
 minutes
Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
Article
|
5
 minutes
ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
Article
|
7
 minutes
How CoPort Launched Their PLM Platform with the Help of ELG
Article
|
6
 minutes
How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%
Article
|
5
 minutes
How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
Article
|
6
 minutes
How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics
Article
|
4
 minutes
ELG Idols: Meet the Enterprise Sales Veteran Who Turned commercetools’ Ecosystem into a Revenue Machine
Article
|
3
 minutes
ELG Idols: A Channel Sales Leader’s 10 Lessons for SaaS Orgs Transitioning to Partner Implementations
Article
|
8
 minutes
How Fivetran Powers its Ecosystem-Led Sales with Data
Article
|
5
 minutes
Meet the RevOps-Turned-Partnerships Leader Who Transformed LeanData's Sales and Attribution Processes
Article
|
8
 minutes
How Kolleno Reduced Their Time to Close by 50% with Ecosystem-Led Growth
Article
|
4
 minutes
How a Sales Leader and a Head of Partnerships Get Buy-in and Drive Results Across Netskope’s Revenue Org
Article
|
4
 minutes
This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero
Article
|
12
 minutes
How This PM Used Nearbound GTM and Reveal to Revamp Reachdesk's Partner Program
Article
|
24
 minutes
Box’s Partnership Journey: Nearbound, Allbound, Glory-bound
Article
|
9
 minutes
How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal
Article
|
7
 minutes
How Fullstory Builds Their Tech Partnerships Program with Reveal’s Help to Increase Their Renewal Rate by 14%
Article
|
8
 minutes
Meet the Startup Choosing Ecosystem-Led Growth Over Direct Sales
Article
|
7
 minutes
How to Win Over Your Strategic Partner’s Customer Success Team Right Away
Article
|
10
 minutes
How Box Uses Reveal Everyday to Power Their Nearbound GTM
Article
|
6
 minutes
How RingCentral Built an Internal Culture of Partnerships
Article
|
11
 minutes
It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.
Article
|
4
 minutes
How Typeform Went from 30 Integrations to 100+ in Just One Year
Article
|
6
 minutes
How Typeform Improved Their Revenue by 40% with ELG and PLG
Article
|
43
 minutes
How Demandbase Acquired DemandMatrix in Seven Months After Launching a Partnership
Article
|
7
 minutes
How CallRail Increased Integration Adoption by 167% Through Strategic Partnership with HubSpot and Reveal
Article
|
5
 minutes
How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%
Article
|
21
 minutes
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
Article
|
5
 minutes
How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal
Article
|
9
 minutes
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
Article
|
8
 minutes
The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
Article
|
2
 minutes
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Article
|
10
 minutes
Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Subscribe to get the latest content delivered to your inbox weekly.

Work email
Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2025 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826

Subscribe for Access