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Article
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7
 minutes
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
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7
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Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit
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50
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Building AI-driven GTM on second-party, partner data
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The Future of Ecosystem AI
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The Sales Leader’s Playbook for Ecosystem-Led Growth
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16
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The grand finale: ELG Story Awards
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7
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How Netskope Operationalizes Ecosystem Data in their Sales Motion
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The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
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46
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Turning Channel Potential Into Revenue Reality
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From Noise to Numbers: Turning Partnerships into Real Revenue
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5
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AI at Crossbeam: Building a Data Team for your AI Agents
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7
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AI Go-To-Market: An Ecosystem-Fueled Playbook
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Accelerating Deals at Stripe with Crossbeam Deal Navigator
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6
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Ideal Reseller Profile (IRP): A Step-by-Step Guide to Choosing the Right Channel Partners
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7
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How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
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Ring the Gong - Episode 2: Closing the Gap from Lead to Close With LeadIQ and Chili Piper
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Mastering Channel Partner Management
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7
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AI and Automation for Partnership Success
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6
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How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
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52
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How Crossbeam Is Building for the Future of AI-driven GTM: A Roadmap Sneak Peek
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6
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How to Use AI in the Sales Cycle: Automate Outreach, Predict Revenue, and Leverage Your Ecosystem
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7
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From Pitch to Program: Winning Internal Buy-In for Channel Success
Article
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10
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The Anatomy of a Channel Reseller Program
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5
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What Is a Reseller Program? A Modern Guide for GTM Leaders
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4
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6
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AI at Crossbeam
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45
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Build a Smarter Sales Playbook: Powered by Ecosystem Data
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6
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7
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7
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How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Video
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29
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Ring the Gong: Optimize Your Sales Stack for Revenue Impact
Video
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28
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Introducing Deal Navigator and the Performance Dashboard
Video
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30
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What's new in Crossbeam: elevate your GTM strategy
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6
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Ecosystem Intelligence: The Shortcut to Sales That Actually Close
Article
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7
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How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Article
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6
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How to Use Gong for Partnerships
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5
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The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
Video
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18
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ELG Attribution in Crossbeam: Measuring What Matters
Video
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20
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What's New in Crossbeam: Streamlined Ecosystem Insights
Article
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6
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How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG
Article
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5
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The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
Article
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5
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Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
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5
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ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
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6
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Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
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7
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How CoPort Launched Their PLM Platform with the Help of ELG
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6
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Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
eBook
The 2025 Future of Revenue Report
Article
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4
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Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
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6
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Let's save your deal, one intro at a time
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6
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How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%
Video
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28
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Maximizing Crossbeam: Master Salesforce Reports & Dashboards
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5
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How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
Video
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20
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The Inside Track: Get to Know Crossbeam's Salesforce App
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7
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Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation
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4
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5 Ways to Leverage Your Partner’s Influence and Trust
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3
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ELG Insider Daily #694: Ditch drag for drive
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3
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ELG Insider Daily #693: Turn data into dollars
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3
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ELG Insider Daily #692: ELG isn’t just B2B
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3
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ELG Insider Daily #691: Stop chasing revenue alone
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4
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New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
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3
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ELG Insider Daily #689: Lean into your winning niche
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3
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ELG Insider Daily #687: The email inbox that ate my productivity 🎃
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Article
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3
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ELG Insider Daily #686: AI is a partner’s partner
Video
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50
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Uncovering the Crossbeam Ecosystem Revenue Platform
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3
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ELG Insider Daily #685: 43% of buyers don’t want a rep…
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3
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ELG Insider Daily #683: How to put your buyer in the driver’s seat
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4
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Follow the network: Your path to market expansion
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4
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Following to Lead: How to Win Buyer-Driven Deals
Video
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ARReasons to pay for Crossbeam
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3
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ELG Insider Daily #681: The 5S framework is not just for marketing
Article
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3
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Incentives: The Key to Activating Your Partner Ecosystem
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3
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ELG Insider Daily #680: A lush forest of opportunity
Article
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4
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ELG Insider Daily #676: What it really means to scale
Article
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4
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ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
Article
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6
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5 Ways to Leverage Ecosystem Data
Article
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3
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ELG Insider #677: In business, context is everything
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1
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What's Better Than an Open Opportunity? 1.6 Million of Them
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5
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ELG Insider #661: Step aside, spreadsheets
Article
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3
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ELG Insider Daily #674: Help write the new GTM playbook
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3
 minutes
ELG Insider Daily #673: I just want to sell, sell, sell
Article
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3
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ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
Article
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4
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How to Scale Your Reselling Program
Article
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4
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ELG Insider Daily #670: Trust the process
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