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Nearbound anatomy š©āš¬
A quick recap of the NbD this week:
- The CRO: B2Bās Master Code Breaker
- šŖļø Walmartās Attempt to Counteract the Infocalypse
- ā” Dave Gerhardtās Nearbound Marketing Strategy
- Pitch Nearbound on Easy-Mode š®
- How to Pick a Partner Strategy
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Nearbound anatomy š©āš¬
Nearbound is the connective tissue of our industry.
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When you start seeing it like that, everything makes sense. Nearbound isnāt an elusive concept or nice-to-have motion. Itās a means of creating synergy between companies.Ā
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Nearbound provides cohesion and support for the business world like connective tissue does in the body.Ā
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Connective tissue takes an organ system that operates individually, and it connects and supports the body holistically.
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Likewise, nearbound takes businesses that operate individually, and its motions connect and support the whole ecosystem.Ā
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Organ systems donāt live in isolation, and neither do businesses.Ā
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Zoom out.
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Your customer has a job to be done, and your solution is only a part of that. Nearbound is the connective tissue that makes offering a complete solution easy.
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Welcome someone into the movement
Send the NbD to a friend and letās grow the movement.
