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Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
How We Foster Collaboration Remotely at Crossbeam
21 Partnerships People You Should Follow on LinkedIn
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
How CallRail Increased Integration Adoption by 167% Through Strategic Partnership with HubSpot and Reveal
3-step strategy for partnership managers
How to Execute an Effective Nearbound Channel Strategy
Don't Try To Fit Ecosystem Partners into a Channel Hole
Nearbound Podcast #022: Build, Buy, or Partner
You Should be Account Mapping at Every Stage of the Customer Lifecycle
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
How to Learn the Partnerships Love Languages
How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Catherine Brodigan: Effective Co-Selling* (*because you have no other choice) | Supernode 2023
The Most Common Partnership KPIs (According to Company Size and Maturity)
State of the Partner Ecosystem 2021
Your Slack Connect Channels: Now Powered by Crossbeam
Demystifying Partnership KPIs: Know What to Measure & When
Democratize Partner Insights with Crossbeam’s Chrome Extension
The Partner Playbook
10 Facts You Oughta Know if You Work in B2B Partnerships
20 Integrations and Chrome Extensions for Partner Managers
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
We Mapped the Career Paths of 6 Women in Partnerships
Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
Nearbound Podcast #013: David and Goliath — Partnering Up With the Big CO's
Nine Micro Co-Marketing Motions for Warming Up a Partnership
ELG and the revenue team: How to break down silos so every GTM function wins
Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Standout Traits for a Great Partner Case Study (with Examples)
The Seven Filters You Need for Your Agency Partner Directory
Growth Hack: Where to Find your First Partner
The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Your Partnerships Team Should Report to Marketing
The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership
Friends With Benefits #8: Good Things Come to Good People
Get Off the Partner Enablement Treadmill
How alliances can leverage their channel partners to go to market with their integrated solution
The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)
Nearbound Podcast #010: Creating Categories and Partner Ecosystems
You Should Train Your Sales Team to be Tech Stack Experts
Your Product-First Partnerships Team Should Report Directly to the CEO
How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022
Your B2B SaaS Partner Page Checklist (with 50 Examples)
Your Partnerships Team Should Report to Sales (At First)
Nearbound Podcast #004: Secrets of Partner Enablement & Marketing
Nearbound Podcast #001: Landing your first Sumo
Nearbound Podcast #003: Building API ecosystems, Stripe & Notion
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
The 12 Best Partnership and Business Development Podcasts (So Far)
Monetize Your Technology Partnerships With These 8 Tactics
Source, Decide, Execute: Your Framework For a Successful Partner Program
4 Easy Account Mapping Wins
Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022
Crawl, walk, run: The co-marketing framework that will keep you sane
How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
Partnerships 101: How to Organize and Execute An Online Event with Your Partners
Your SaaS Partnership Has Stalled. Now What?
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
4 Leadership Lessons We Learned at Our First Happy Hour
Okay, So It’s a Down Market. Now What?
2020 State of the Partner Ecosystem Report
5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack
Partnerships 101: How to Launch a Tech Partnership Program
6 Questions to Answer Before Launching Your Channel Partner Program
There are 270+ job titles in partnerships. Why?
My $2.6 Billion Ecosystem Fail
Your Brain on Story
Why Identifying Ideal Partners is Key for Partner Program Success
When to Hire Your First Partnerships or BD Leader
What's in a Vibe?
Want to Meet Quota? Befriend Your Partner Team
Using Nearbound Data to Expand Into New Markets
Turning Online Events Into a Business Machine
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Three Pillars of Partnership Success
The PartnerHacker Handbook
The Partner Experience Weekly: Partner Experience is Shifting
The Partner Experience Weekly: My Dream State - Partner Tech
The Next Bestselling GTM Book Has Arrived
The Nearbound Marketing Blueprint: Key Plays
The Crawl, Walk, Run Strategy
The Case for Investing in Partner Operations
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
Sunday Stories: Trust at Scale — Bringing Influence to the B2B Journey
Target the Right Leads at the Right Time: A Recap of the Happy Customers Festival
Sunday Stories: Turning Support Request Lead into Service Partner Gold
Sunday Stories: Empowering Agencies to Sell SaaS
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