Ecosystem Activation Made Easy
Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022
Bob Moore: Partnerships Are the Most Effective Business Growth Lever | Supernode 2022
Bob Moore: Using Communities to Supercharge Ecosystem-Led Growth | Pavilion ELEVATE 2023
Andy Cochran: How to Clone Yourself | Supernode 2023
Alexis Petrichos & Nicolas Vandenberghe: How Chili Piper Became an Ecosystem-Led Company | Supernode 2023
Agencies and Tech Partnerships with Alex Glenn
Partnerships and Ecosystems Hub

Tips and playbooks for partnership pros on building ecosystems, partner recruitment, cross-functional enablement, and more, driven by data.

Don’t miss these

Article
|
6
 minutes
From Overlaps to Outcomes: Turning Ecosystem Data into Pipeline, Faster
Read article
by
Amelia Nash

Learn how teams are using Crossbeam Lists to turn partner data into pipeline, drive warm introductions, and align sales and partnerships — backed by real results and actionable steps.

Article
|
8
 minutes
Preparing for Your ELG Pitch
Read article
by
First Last

Lorem ipsum

Article
|
 minutes
The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
Read article
by
First Last

Lorem ipsum

More resources

No items found.
How to Use Gong for Partnerships
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
5 Ways to Leverage Your Partner’s Influence and Trust
5 Ways to Leverage Ecosystem Data
What's Better Than an Open Opportunity? 1.6 Million of Them
Ecosystem-Led Growth: The Power of Your Partner Ecosystem
The 2024 ELG Index: Charting the Global Progress of Ecosystem-Led Growth in Tech
Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
Why Every Partnership Leader Should Care About Net Revenue Retention
The State of the Partner Ecosystem 2023
The 2023 State of the Partner Ecosystem Report
4 Easy Wins: The Crossbeam Guide to Account Mapping
Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template For New Hires)
Women in SaaS Partnerships Are (Probably) Underpaid
The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?
Getting Started with Ecosystem-Led Growth: Your First 3 Plays
Your 2023 Interview Kit For Landing Your Next Partnerships Role
5 Reasons to Attend Supernode 2023
Partnerships 101: What Is Ecosystem-Led Growth?
IRL Partnerships and Ecosystem Conferences to Attend in 2023
3 Companies on Building Their First Partnerships Team (And Hiring From Within)
18 Partnerships People You Should Follow On LinkedIn In 2022
Every Stat We Have That Proves The Value Of Partnerships
Partnerships 101: Sandboxes (And Why You Should Consider Building One)
Everything You Should Know About Launching a Startup Partner Program
The Era of Second-Party Data is Here. Are You Ready?
Crossbeam Explains: The Three Partnership Types
Everything You Didn't Know You Could Do With Partner Data
A Hiring Manager’s Guide to Partnerships Roles and Job Titles
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Confessions of an ISV: How to Be a Good Channel Partner
Is ELG Right For Me? Find Out With the ELG Readiness Matrix
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
The Beginner’s Guide to SaaS Tech Partnerships
Everything You Ever Wanted to Know About Channel Partnerships
Navigating Partnership Ecosystems: Channel, Tech, and Strategic
Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?
How to Build Your Agency Partner’s Reputation While Protecting Your Own
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
Does Partnerships Have a Boredom Problem?
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
A Primer: 3 Things to Lookout for as a Partnership Leader
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
You Have Dormant Partners. Here’s How to Get Their Interest
Crossbeam Explains: What are System Integrators?
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
20+ Interview Questions for Hiring Your First Tech Partner Manager
8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?
The 5 Things to Do in Your First 90 Days as a Partnership Leader
No More Silos: 4 New Ways to Use Partner Data
Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
21 Partnerships People You Should Follow on LinkedIn
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
The Partner Playbook
10 Facts You Oughta Know if You Work in B2B Partnerships
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
We Mapped the Career Paths of 6 Women in Partnerships
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Your B2B SaaS Partner Page Checklist (with 50 Examples)
The 12 Best Partnership and Business Development Podcasts (So Far)
Monetize Your Technology Partnerships With These 8 Tactics
4 Easy Account Mapping Wins
Partnerships 101: How to Launch a Tech Partnership Program
6 Questions to Answer Before Launching Your Channel Partner Program
There are 270+ job titles in partnerships. Why?
My $2.6 Billion Ecosystem Fail