ELG Channel

Search for

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022

The Partner Experience Weekly: Finding Balance as a Creator (Pivot!)

Co-Sell Orchestration: The Ultimate RevOps Solution

Nearbound Sales #17: Beat Your Company's Drum

Nearbound Podcast #113: The Four Lenses of Measuring Partner Impact

Nearbound Daily #072: It's all about trust

Nearbound Weekend 05/27: Make better decisions

Howdy Partners #34: Realistic Priority Setting

Nearbound Daily #069: Partnerships ecosystem > your GTM strategy

The Partner Experience Weekly: How to Select an Account Mapping Solution

Nearbound Daily #068: Don't wait for permission

Nearbound Podcast #112: Unveiling the Secrets to Unbeatable Customer Retention and Win-Back Strategies

Nearbound Daily #066: Put your money on partnerships

How Fullstory Builds Their Tech Partnerships Program with Crossbeam’s Help to Increase Their Renewal Rate by 14%

Nearbound Marketing #15: New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees)

The what, why, and how of B2B SaaS tech partnerships: Part 1

Nearbound Daily #064: Retention is the new acquisition

Nearbound Sales #15: Get Warm Intros Every Time

The Partner Experience Weekly: Drop the CRM

Nearbound Podcast #111: The Chaos Quotient

Nearbound Marketing #14: The Total Account Checklist (& Why You Need One)

Nearbound Daily #060: Get tribal

How to make agencies and tech partnerships work

Nearbound Sales #14: How To Earn the Right To Their Attention

The Partner Experience Weekly: Getting Started with Partner Experience

Transforming Informal Channel Relationships Into Strategic Alliances

Promises Made, Promises Kept: How One VP Enhanced Sendoso's Partner Program

Nearbound Marketing #13: 5 Steps to Webinars that Don't Suck

Partner Teams Need Better Positioning - Introducing Co-Selling Teams

Looking for GoToEco Hidden Gems

Howdy Partners #32: Measure What Matters: How To Create Alignment Internally

Alessandra Andrenacci: Programmatic Partner Distribution - Leveraging Verticalized Partner Programs | Supernode 2023

Nearbound Sales #13: 10 Years of Driving Growth Through Partnerships

Nearbound Marketing #12: The YouTube Strategy that Actually Works in B2B

Partnerships are Transforming the Auto Industry

Leveraging Ecosystem Clusters to Drive Many:Many Reciprocal Co-Sell

Nearbound Podcast #108: How To Get Fired as a Partner Manager with Jared & Isaac

Getting Dedicated Dev Resources for Integrations is Possible. Here’s How.

Nearbound Daily #046: The partner moment has arrived

Nearbound Marketing #11: How Strategic Advisors Help You Live In Market

Howdy Partners #30: Can ChatGPT Replace Us Partnership Folks?

Nearbound Daily #044: Keep your head up

Harness Your Sales Reps as Channel Managers

Nearbound Sales #11: Want To Stand Out From The Crowd Of Sellers?

How to use Reveal for Co-marketing Events

Nearbound Daily #041: Don't Be Normal

Nearbound Marketing #10: 6 Do's & Don'ts of Partner Marketing You Can't Ignore

Did AI Just Kill SEO?

Brian Jambor: Building a Partner Program From Zero | Supernode 2022

Prove the Value of Your Channel Program Using 7 Critical Metrics

Nearbound Sales #10: Close More Deals With The Secret Partner Sauce

Nearbound Daily #038: Measure What Matters

"The End is Near" For 3rd-Party Data Says Scott Brinker

Weak Economy Equals Nearbound Opportunity says Bain Executive

Nearbound Daily #037: Better Than a Cold Email

Nearbound Daily #036: What Stops Referrals from Scaling?

Nearbound Marketing #9: How to Leverage the Weirdos on Your Partnerships Team

Nearbound Podcast #105: Mastering Partnerships Skills Through AI

The Partnering Reference Architecture: Managing Your CRM

Nearbound Daily #034: Give Value First

Howdy Partners #3: Ideal partner profile (IPP)

Building a Partner-First Mindset in Your Organization

Nearbound Sales #9: How to De-Risk Your Investment In Partnerships

The Big Bet: Why 23% of Companies are All In on Co-Selling

Nearbound Daily #033: 12 Rules for Partner Pros

Nearbound Daily #032: Use Partnerships to Turn On Easy Mode

Nearbound Weekend 04/01: AI Changes Things (or does it?)

Nearbound Marketing #8: The 7-State Jeep Tour That was Partner-Powered

Nearbound Daily #030: The keys to unlock your partner program

Nearbound Daily #029: Build a nearbound motion

Nearbound Sales #8: The Best Analogy In Partnerships

Nearbound Podcast #104: When Sales and Partnerships Partner Up

Nearbound Daily #025: The partner motion never stops

Howdy Partners #27: Engaging Internally with Marketing - How to Help Them Do More With Less and Win Together

A Lack of GTM Support for ELG Could Cost You Millions in Revenue

A Partnership Made in Heaven (well, space anyway)

Nearbound Sales #7: They Win, You Win

Nearbound Daily #024: Partnerships are your greatest resource

Nearbound Podcast #103: Think Customer Outcomes or Die - Raja Nucho on Surrounding the Sale with Partners

You Only Get One Shot At A First Impression: How To Ace Partner Onboarding

Nearbound Daily #023: Don't swim against the current

Howdy Partners #25: What is the 'SaaS Buying River'

What are ecosystem leads and how to find them

Nearbound Sales#6: Sell Together, Sell More

The partner experience weekly: Should partnerops role up to revops?

Nearbound Daily #020: GTM is about to get wild

Nearbound Podcast #102: War Stories with Legends

Nearbound Marketing #20: Creators Are Your Cheat Code

Women in SaaS Partnerships Are (Probably) Underpaid

Nearbound Sales #5: Unlock Unstoppable Momentum and Build a Flywheel

The Partner Experience Weekly: Account Mapping - 9-Box Strategic Plan

Nearbound Podcast #101: From Seller to VP Sales to CEO — How to Partner Pill Your Sales Org

How to earn the respect of your sales team in 60 Days

Building an Ecosystem Cluster Strategic Co-Sell Program

Nearbound Weekend 03/04: How can we save B2B?

Nearbound Marketing #4: Evangelism Leads Where?

The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?

Howdy Partners #24: How to Make Partner Enablement Actually Engaging

Nearbound Sales #4: The Dark Side of Working with Partners

The Partner Experience Weekly: Building CRM for Partnerships

ELG Channel

Dive into the ELG tactics and stories leaders can use today to drive more revenue faster through the channel.

Don’t miss these

Article

minutes

Channel Sales in the Age of Rev AI: How Ecosystem Intelligence Is Reshaping Partnerships

Read article

Amelia Nash

Learn how leading GTM and partnership teams at Crossbeam, Gong, and Arena PTC are adapting channel sales for the Rev AI era. Discover how Ecosystem Intelligence, relationship-context data, MCP integrations, and operational ELG motions are transforming co-sell workflows, attribution, and partner-driven pipeline generation.

‍