In last month’s column, we talked about Co-Sell Orchestration as the new imperative for every partner team. We explained the different co-sell segments, Co-Sell Orchestration objectives, and key processes and roles, and responsibilities.

Today, we’re excited to present the story from the POV of the Revenue Team, starting with how Co-Sell Orchestration solves B2B SaaS’s biggest problem, the core elements of a Co-Sell Orchestration Solution, and a crawl, walk, run plan to get to the promised land.