May 4, 2023
|
4
minutes
Alessandra Andrenacci: Programmatic Partner Distribution - Leveraging Verticalized Partner Programs | Supernode 2023
In this Supernode 2023 talk, Alessandra Andrenacci, Head of Partnerships, DocSend at Dropbox, shares how she built a blueprint for repeatable and scalable partner programs based on verticals. She explains how she built a startup partner program and tailored her strategy using segmentation to boost conversion rates and retention.
![](https://cdn.prod.website-files.com/677fef6ef3aa3e899755b6ce/677fef6ef3aa3e899755caa3_HE2xHYS-cover.avif)