16 min

Michelle Geltman: Ways to Shift Your Sales Team’s Mindset | Supernode 2023

In this Supernode 2023 talk, Michelle Geltman, Senior Director of Business Development at Branch, shares how her team helped the entire org achieve their goals. They adopted Partnered (now Crossbeam Sales Edge) to streamline their co-selling and track attribution. As a result of aligning their org and adopting an Ecosystem-Led Growth tech stack, Branch saw a 44% increase in pipeline, a 34$ increase in cross-sell revenue, and a 65% close rate when a partner’s involved.


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