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Nearbound Daily #005: Dear reader
ELG Insider Newsletters
March 16, 2024
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2
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Nearbound Weekend 03/16: Find Your Pot of Gold ☘️
by
Isaac Morehouse
SHARE THIS

"Where your treasure is there your heart will be also." We can't go on just willpower.

by
Isaac Morehouse
SHARE THIS

In this article

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Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

Recap of the nearbound daily this week

Recently published

  • How to Win with Partner Marketing with Isaac Morehouse and Jessica Fewless
  • Mastering Nearbound Marketing: Key Takeaways from the Nearbound Book by Andrea Vallejo
  • How Nearbound Can Help Keep and Win Back Customers by Delphine Le Person and Isaac Morehouse
  • How Box Uses Reveal Every Day to Power Their Nearbound GTM by Dan O’Leary
  • The Book that GTM Needs by Jill Rowley 
  • An Open Letter to Partnerships, from Sales by Simon Bouchez
  • Nearbound Podcast #153: The Evolution of Business in the Decade of Ecosystems with Jay McBain
  • How This PM Used Nearbound GTM and Reveal to Revamp Reachdesk’s Partner Program with Sam Collins
  • Growth Hack: Where to Find Your First Partner
  • Nearbound Podcast #156: The End of Silos and the Need for Collaboration with Lizzie Chapman
  • Friends with Benefits #36 - Operationalizing Partner Programs with Aaron Howerton
  • Nearbound Podcast #155: How Integrated and Partner Marketing Strategies Achieve Win-Win Scenarios with Calen Holbrooks

Look to the treasure 📍

"Where your treasure is there your heart will be also."

 

We can’t go on just willpower.

 

Humans respond to incentives. Rather than fight this reality, we’ve got to lean into it.

 

What do you believe in? Where’s your gut, your heart?

 

Find ways to align your incentives so that in order to win, you have to do things you want to do and be the kind of person you want to be.

 

This is just as real in your work as any other aspect of your life. Do you feel deep passion for partnering with quality people? Make sure you’re materially incentivized to do so.

 

It’s too easy to treat incentives as separate from personal goals and desires. You do what you need to in your job, and then you do the really good stuff on willpower alone.

 

That’s not sustainable.

 

Don’t trust willpower. Structure incentives.

 

—Isaac

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