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SAS Gets IPO Ready via Partnerships
Nearbound Podcast #055: The Partner Manager Playbook — Managing the Front Lines
Partnerships 101: What Is Partner Marketing
Partnership Secrets: Enable Sales Teams and Hit Revenue Goals
SaaS Reseller Partnerships: What they Are & How They Work
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Partnerships 101: What is Cross-Selling?
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
What Partner Ecosystem Maturity is and Why it Matters
The nearbound.com manifesto: Trust is the new data
How RingCentral Built an Internal Culture of Partnerships
It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
The Beginner’s Guide to SaaS Tech Partnerships
Everything You Ever Wanted to Know About Channel Partnerships
Nearbound Podcast #051: Day Zero Mentality - How Rob Brewster Went from Partner Chief to Company Chief
Navigating Partnership Ecosystems: Channel, Tech, and Strategic
Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?
How to Build Your Agency Partner’s Reputation While Protecting Your Own
2022 State of the Partner Ecosystem Report
Nearbound Podcast #048: The Fear & Greed Index - Right Now Every Partner Pro Needs to Stand Tall
25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
The Case for a Co-Marketing-First Approach
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
Does Partnerships Have a Boredom Problem?
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
Secrets to Building a High-Impact Partner Program
How to Ensure Accurate Ecosystem Data
A recommended ecosystem AI strategy: Take an integrated rather than a top-down approach
A Primer: 3 Things to Lookout for as a Partnership Leader
Your Guide to Preparing for Your Next Partner Pitch Meeting
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
How to Guide: Partnership Alignment with Internal Stakeholders
How to measure and attribute nearbound impact
Balancing AI, automation, and the human touch in partner management in 2024
Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
The Inside Track: How to Accelerate Crossbeam Onboarding for Your Partners
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
You Have Dormant Partners. Here’s How to Get Their Interest
How to nail co-marketing events in 2024 with nearbound
How to Gain Internal Buy-in to Build New Integrations | Connector Summit 2022
Track Churn and You’re 3.6x More Likely to Have Dedicated Budget for Integrations
The State of the Partner Ecosystem 2022 Webinar
Crossbeam Explains: What are System Integrators?
The Awkward Dance: Should You or Your Partner Build the Integration?
Building the Flywheel Starts with Your Partners
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Four Signs it’s Time to Expand Your API Docs
7 Tips for Co-Selling Like a Supernode
Nearbound Podcast #039: Dancing with Elephants — The Art of Strategic Partnering
Tech Ecosystem Maturity: How to Level Up Your Co-Marketing Motions
20+ Interview Questions for Hiring Your First Tech Partner Manager
3 Reasons to Get Certified in Your Partners’ Tech and Become Indispensable to Your Team
Tech Ecosystem Maturity: How to Level Up Your “Better Together” Messaging
Partner Ecosystems 101
Dave Goldstein: Ecosystem-Led Sales for the Enterprise: How Braze Leveraged Alliances to Fuel Robust Growth | Supernode 2023
8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
Tech Ecosystem Maturity: How to Level Up Your Integrations Team
The Inside Track: Crossbeam Security 101 with CISO Chris Castaldo
Six Tips for Expanding Internationally Using Channel Partners
10 steps to develop a co-marketing strategy
How Typeform Went from 30 Integrations to 100+ in Just One Year
How Typeform Improved Their Revenue by 40% with ELG and PLG
Partnerships 101: What Is Co-Selling?
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
How to Communicate Effectively With Your Entire GTM Team and The C-Suite
Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?
The Inside Track: Get to know the Crossbeam Salesforce App
The 7 Metrics That Prove the Business Impact of Your Tech Integrations
8 Times Sales Reps Won the Deal by Co-Selling With Partners
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
How Co-Selling & Co-Marketing Build Revenue
How Demandbase Acquired DemandMatrix in Seven Months After Launching a Partnership
The Intersection of Partnerships and Product Development with Pandium’s Cristina Flaschen
The 4 Levels of Tech Ecosystem Maturity
8 Tips for Surfacing the Business Impact of Partnerships and Driving Partner-Sourced Revenue Earlier
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
Despite The Economy, Gartner Projects Double-Digit Growth As Companies Find Ways to Do More with Less
The 5 Things to Do in Your First 90 Days as a Partnership Leader
Ecosystem is Everything: How to Embrace Second Party Data with Crossbeam
Vetting 100s of Channel Partners? Use This Four-Criteria Checklist to Speed Up the Process
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
Nearbound Podcast #026: Building Trust in Channel Partnerships
Partnership KPIs For Marketing, Sales, Customer Success + More
No More Silos: 4 New Ways to Use Partner Data
Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
How We Foster Collaboration Remotely at Crossbeam
21 Partnerships People You Should Follow on LinkedIn
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
How CallRail Increased Integration Adoption by 167% Through Strategic Partnership with HubSpot and Reveal
3-step strategy for partnership managers
How to Execute an Effective Nearbound Channel Strategy
Don't Try To Fit Ecosystem Partners into a Channel Hole
Nearbound Podcast #022: Build, Buy, or Partner
You Should be Account Mapping at Every Stage of the Customer Lifecycle
Nearbound Marketing 2023
November 7, 2023
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26
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Session seven. Event Led Growth: Partner Events at Scale by Justin Zimmerman

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Events are the sharpest arrow in the Nearbound marketer's quiver. Here's how to layer it in to your events for 2-3x ROI.

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