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Article
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7
 minutes
How CoPort Launched their PLM Platform with the Help of ELG
Article
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6
 minutes
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Article
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4
 minutes
Your GTM motion isn’t dead — it’s just not partner-led
Article
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6
 minutes
Let's save your deal, one intro at a time
Article
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6
 minutes
How Document Crunch used ELG and Crossbeam to achieve 85% of their pipeline goal — and stay on track for 100%
Video
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28
 minutes
Maximizing Crossbeam: Master Salesforce Reports & Dashboards
Article
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5
 minutes
How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
Article
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7
 minutes
Turning Clojure code into Temporal gold: Crossbeam’s data pipeline transformation
Article
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4
 minutes
5 ways to leverage the your partner’s influence and trust
Article
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3
 minutes
ELG Insider Daily #694: Ditch drag for drive
Article
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3
 minutes
ELG Insider Daily #693: Turn data into dollars
Article
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3
 minutes
ELG Insider Daily #692: ELG isn’t just B2B
Article
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3
 minutes
ELG Insider Daily #691: Stop chasing revenue alone
Article
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4
 minutes
New data: Involving partners in deals increases win rate for nearly every ecosystem size and type
Article
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3
 minutes
ELG Insider Daily #689: Lean into your winning niche
Article
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3
 minutes
ELG Insider Daily #687: The email inbox that ate my productivity 🎃
eBook
Template: Impact of integration tracker
eBook
Template: Tracking your tech ecosystem's impact on churn
eBook
Template: Warm intro emails
eBook
Template: Tech integrations by partner
eBook
Template: Partner tiering checklist
eBook
Template: Partner onboarding workbook template
eBook
Template: Integration questionnaire
eBook
Template: Integration announcement
eBook
Template: Co-marketing checklist
Article
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3
 minutes
ELG Insider Daily #686: AI is a partner’s partner
Video
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50
 minutes
Uncovering the Crossbeam Ecosystem Revenue Platform
Article
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3
 minutes
ELG Insider Daily #685: 43% of buyers don’t want a rep…
Article
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3
 minutes
ELG Insider Daily #683: How to put your buyer in the driver’s seat
Article
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4
 minutes
Follow the network: Your path to market expansion
Article
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4
 minutes
Following to lead: How to win buyer-driven deals
Video
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 minutes
ARReasons to pay for Crossbeam
Article
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3
 minutes
ELG Insider Daily #681: The 5S framework is not just for marketing
Article
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3
 minutes
Incentives: The Key to Activating Your Partner Ecosystem
Article
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3
 minutes
ELG Insider Daily #680: A lush forest of opportunity
Article
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4
 minutes
ELG Insider Daily #676: What it really means to scale
Article
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4
 minutes
ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
Article
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6
 minutes
5 ways to leverage ecosystem data
Article
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3
 minutes
ELG Insider #677: In business, context is everything
Article
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1
 minutes
What's better than an open opportunity? 1.6 million of them
Article
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5
 minutes
ELG Insider #661: Step aside, spreadsheets
Article
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3
 minutes
ELG Insider Daily #674: Help write the new GTM playbook
Article
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3
 minutes
ELG Insider Daily #673: I just want to sell, sell, sell
Article
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3
 minutes
ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
Article
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4
 minutes
How to scale your reselling program
Article
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4
 minutes
ELG Insider Daily #670: Trust the process
Article
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4
 minutes
ELG Insider Daily #669: The foundation of a $1B partnership program
Article
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3
 minutes
ELG Insider Daily #668: This is what great sales leaders are made of
Article
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3
 minutes
ELG Insider Daily #667: When less is more in your partner ecosystem
Article
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3
 minutes
Good partner managers/ bad partner managers
Article
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3
 minutes
Good sales leader / bad sales leader
Article
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3
 minutes
ELG Insider Daily #666: How much power do numbers really have?
Article
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4
 minutes
ELG Insider Daily #665: Fix your GTM problem
Article
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4
 minutes
ELG Insider Daily #664: Meet the fresh new ELG Insider
Article
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4
 minutes
ELG Insider Daily #663: Every GTM motion is a fact-finding mission
Article
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5
 minutes
How I Present Partner Strategy to CxOs & the Board for Decacorns ($10B+) and a Unicorn ($3.8B)
Article
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4
 minutes
ELG Insider Daily #662: When your own GTM team is your ICP
Article
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3
 minutes
ELG Insider Daily #660: Decode your deal
Article
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3
 minutes
ELG Insider #658: The new high-performing seller
Article
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4
 minutes
ELG Insider Daily #651: Use this easy account mapping win for customer retention
Article
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6
 minutes
Maximize your existing accounts: 3 proven ways to boost revenue
Article
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4
 minutes
ELG Insider #657: Who is the MVP of your GTM motion?
Article
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4
 minutes
ELG Insider #656: Money, money, money, must be funny
Article
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4
 minutes
ELG Insider #655: How to develop a top skill of the best sellers
Article
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6
 minutes
How FullStory increased client retention using Ecosystem-Led Growth tactics
Article
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5
 minutes
ELG Insider #654: What sets high-performing sales teams apart
Article
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6
 minutes
ELG Insider #653: Curiosity killed the cat?
Article
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3
 minutes
ELG Insider #652: Cheers to outreach success
Article
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4
 minutes
ELG Idols: Meet the enterprise sales veteran who turned commercetools’ ecosystem into a revenue machine
Article
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7
 minutes
How to Win with Partner Marketing
Article
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1
 minutes
Nearbound.com is now ELG Insider!
Article
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4
 minutes
ELG Insider Daily #650: How to boost your Ecosystem-Led Customer Success wins
Article
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5
 minutes
ELG Insider Daily #649: ELG for and by marketers
Article
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3
 minutes
ELG Insider Daily #648: The Google + HubSpot story
Article
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4
 minutes
ELG Insider Daily #646: EQLs, the gifts that keep on giving
Article
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5
 minutes
What can B2B SaaS companies learn about Ecosystem-Led Growth from a solo entrepreneur?
Article
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4
 minutes
ELG Insider Daily #645: Where is the AI in ELG?
Article
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3
 minutes
ELG Insider Daily #644: Three easy ELG plays
Article
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3
 minutes
ELG Insider Daily #642: Make the money follow you
Article
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5
 minutes
When sales and partnerships partner up
Article
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3
 minutes
ELG Insider Daily #640: Do not let anybody ghost you
Article
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4
 minutes
ELG Insider Daily #639: Do not be an ordinary seller, instead do this!
Article
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4
 minutes
ELG Insider Daily #638: The secret to customer retention
Article
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4
 minutes
ELG Insider Daily #636: Speed up deals with this warm intro email template
Article
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3
 minutes
ELG Insider Daily #635: How to Make the Right Noise at INBOUND
Article
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4
 minutes
ELG Insider Daily #632: To win in sales, Always Be Collaborating
Article
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4
 minutes
ELG Insider Daily #631: How to turn frenemies into power partners
Article
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8
 minutes
Everything you need to know to build a reseller program
Article
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6
 minutes
Every Stat We Have That Proves The Value Of Partnerships
Article
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5
 minutes
ELG Insider Daily #630: Give your prospects the gift of time
Article
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5
 minutes
ELG Insider Daily #628: Boost integration adoption by knowing your customers tech stack
Article
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4
 minutes
ELG Insider Daily #627: 3 tips to master co-selling with partners
Article
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4
 minutes
ELG Insider Daily #623: Cold email is not dead, it is just not partner-led
Article
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4
 minutes
ELG Insider Daily #626: Shorten your enterprise sales cycles by 44%
Article
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3
 minutes
ELG Insider Daily #625: The sales vet who turned an ecosystem into a revenue machine
Video
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50
 minutes
The Crossbeam x Reveal merger: Watch Bob Moore and Simon Bouchez give the inside scoop
Article
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5
 minutes
The story behind the merger: A recap from ELG Con London
Article
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3
 minutes
ELG Insider Daily #622: To the infinity and beyond of channel partners
Article
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3
 minutes
ELG Insider Daily #621: Focus on market trends, not just on product demand
Article
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3
 minutes
ELG Insider Daily #620: How Cloud GTM is Transforming Legacy Partnerships
Nearbound Marketing 2023

It's harder and more expensive to separate signal from noise. Ads are getting more expensive, inboxes are flooded, and spam is exhausting.

Don’t miss these

Video
|
26
 minutes
Session two. Nearbound Surround: How to Reach Buyers in the 'Who' Economy by Isaac Morehouse
Read article
by
Isaac Morehouse

Good marketers are already doing it. But what, exactly, is "it"? Let's break down Nearbound Marketing.

Video
|
27
 minutes
Session twelve. The 3 Best Event Types for Driving Revenue by Kate Hammitt and Emily Wilkes
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by
First Last

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Video
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26
 minutes
Session thirteen. The Future of ABM: How to Elevate Your GTM Strategy with Intent Data & AI by Deeksha Taneja and Yiz Segall
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by
First Last

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More resources

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Video
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26
 minutes
Session ten. How People-First GTM and Nearbound Will Forever Change How You Grow Pipeline and Revenue by Mark Kilens and Nick Bennett
Video
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26
 minutes
Session seven. Event Led Growth: Partner Events at Scale by Justin Zimmerman
Video
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30
 minutes
Session one. The End of the Demand Waterfall bySidney Waterfall
Video
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28
 minutes
Session nine. The Data is In: It's About 'Who' not 'How' by Vinay Bhagat
Video
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20
 minutes
Session fourteen. LIVE Freestyle Performance by Harry Mack
Video
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26
 minutes
Session four. People Trust People: How to Drive Pipeline with Personalities by Adam Ryan and Daniel Murray
Video
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27
 minutes
Session five. How To Scale Revenue Through Pay-For-Performance Partnerships by Michael Cole and Adam Glazer
Video
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30
 minutes
Session eleven. What is Nearbound Social? by Logan Lyles
Video
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44
 minutes
Session fifteen. Marketing Against the Grain LIVE at the Nearbound Summit by Kipp Bodnar and Kieran Flanagan
Video
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4
 minutes
Session eight. Revenue Renaissance: Why Marketing & Partnerships Will Lead Revenue in 2024 by Tyler Calder
Video
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27
 minutes
Session three. The Journey to Chief Marketing and Ecosystem Officer by Allison Munro and Jill Rowley
Video
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30
 minutes
Session six. Biggest Problem in GTM: Lack of a Unified Operating Model by Sam Jacobs and Kathleen Booth

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

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