Welcome to the Nearbound Daily Newsletter—the #1 partnerships newsletter in the world keeping thousands of partner professionals on top of the latest industry principles, tactics, and trends. nearbound.com is a project of Reveal.co aimed to bring about the decade of the ecosystem. Join the movement here.

PRINCIPLES

Guard your obsessions

Obsession is a powerful force that can propel you toward your goals.

But if you’re not careful it can also pull you farther from them.

That’s why it’s so important to guard your obsessions.

Here’s the nearbound mindset: become customer obsessed, and because your customers want them, become partner obsessed.

TACTICS

Clari’s CEO on how to run the best meetings

Clari’s CEO, Andy Byrne, recently published a comprehensive guide filled with strategies developed over 10+ years, to prepare for, deliver, and follow-up efficiently for all board meetings.

Though this guide was initially intended for CEOs and other execs, partner pros can get a lot from it too.

Here’s a breakdown of the most essential points for partner pros.

#1. The meeting starts before the actual meeting.

 The meeting starts long before the first word is spoken.—Andy Byrne

Andy like to do a pre-read with his team, which is a more in-depth version of what Nelson Wang proposed with the Amazon memo approach.

It answers the question—What kind of information does everyone need to think about and know before the meeting.

#2. Get the most out of meetings between meetings.

You want to be the most prepared person at every meeting. And when it comes to the kind of meetings that bring multiple teams together, that requires you’re making the most of your time outside of the meeting too.

Do you know what each team is working on? Do you know their rhythms of business?

Information gathered 1:1 can help you conduct better larger meetings.

#3. Plan for questions.

Teams already have their bias towards partner pros. You want to work against that as much as possible which means having as many answers as you can.

This requires that you put yourself in everyone else’s shoes—what will they care about most?

For example, if you’re meeting your sales leader about rolling out account mapping, make sure you have a direction, strategy, and answers to the questions you know she’ll be asking.

Being prepared for questions fosters respect.

Big takeaway: Meetings are where you get to prove that you know what you’re doing and you’re leading your company in the right direction. Take your time to do the pre-work.

So whether you’re planning a board meeting like Andy, or planning your next Sales-Partnership meeting, the same principles apply—prepare for your meetings and you’ll show up better.

And if you want to learn how to run meetings (pre-meeting and follow-up) like a master, read the full guide.

MEME OF THE DAY

That feeling when you’re over-partnered

Shoutout Rob Rebholz for the meme!

UPCOMING EVENTS

Stuff you don’t want to miss!

• April 24th—Partnerships Secrets: Cory Snyder Teaches Partner Recruitment—Teamwork.com’s Head of Partnerships, Cory Snyder, spills the tea on how he’s growing his partner program in 2024. Powered by PartnerStack. Register here.
• May 7th—MartechDay 2024—Join Scott Brinker (VP Platform Ecosystems at HubSpot) and Frans Riemersma (Founder, MartechTribe) to release the latest Marketing Technology Landscape graphic. It’s a celebration of the thousands of talented people working in martech, at brands, vendors, and across the community. Scott and Frans will also be interviewing key leaders for their deep domain-specific knowledge. Register here.
• Nearbound Summit 2023 Recordings—The future of GTM is Nearbound. Watch the recordings to hear how B2B leaders across departments unite with Nearbound strategies and tactics. Listen here.
•  

You’re all caught up.

RECENTLY PUBLISHED ON NEARBOUND.COM

• Nearbound and the Rhythm of Business by Jared Fuller
• A Deep Dive Into the Nearbound Book, with Mike Midgley
• How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal by Shawnie Hamer
• Unleashing the Power of Nearbound: The Stats You Need to Know by Andrea Vallejo
• Nearbound Podcast #160: How Open Source Unlocked Our Ecosystem - with Clint Oram
• The Future of Sales Enablement: Integrating the Nearbound Strategy in Your Cold Outreach Efforts by Jeremy Chatelaine
• Integrations as a Growth Lever by Jessica Fewless
• The Role of Nearbound Partnerships for Customer Success by Alper Yuder
• How Nearbound Can Help Keep and Win Back Customers by Delphine Le Person and Isaac Morehouse

See you tomorrow

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nearbound.com is a project of Reveal.co