Article
|
6
 minutes
Your partner ecosystem can help you close millions in end-of-quarter opportunities
eBook
The Ultimate Partner Program Guide
eBook
The Nearbound Guide
eBook
The Nearbound Sales Blueprint
Article
|
0
 minutes
Drive Tech Partner Attribution through Productization
Video
|
53
 minutes
Nearbound Podcast #126: Having the Right Conversations with the Right People
Video
|
33
 minutes
Nearbound Marketing #29: 3 Ways to Market with Your Community Members
Video
|
30
 minutes
Howdy Partners #48: First 8 Months as a Channel Account Manager
Article
|
2
 minutes
Nearbound Daily #136: How to get intel from partners
Video
|
48
 minutes
Nearbound Podcast #125: How Partnerships Build Unshakable Brands
Article
|
8
 minutes
How to Talk to Your CEO About the Ecosystem
Article
|
2
 minutes
Nearbound Daily #133: The long way home
Video
|
41
 minutes
Nearbound Marketing #28: 4 Steps to Execute Survey Co-Marketing
Video
|
53
 minutes
Friends With Benefits #12: Leading with Empathy
Article
|
10
 minutes
EcoOps Framework–Understanding the Partner Operations Big Picture
Article
|
4
 minutes
Do You Know Your Public and Private Ecosystems?
Video
|
6
 minutes
Maureen Little: Building Influence to Drive Impact | Supernode 2023
Video
|
31
 minutes
Nearbound Marketing #27: Activating the Hidden Evangelists Within Your Company
Video
|
28
 minutes
Howdy Partners #47: How to Use Intel, Intro, and Influence to Grow Your Pipeline
Video
|
53
 minutes
Friends With Benefits #11: The Benefits of Community
Article
|
8
 minutes
Nearbound marketing: A trust-driven path in the Who Economy
Article
|
1
 minutes
Nearbound Daily #126: B2B SOS
Video
|
49
 minutes
Nearbound Podcast #123: TrustRadius CEO’s Shocking Take on “4.7 Star Syndrome” & Building Trust
Article
|
1
 minutes
Nearbound Daily #124: The 80/20 principle still stands
Article
|
10
 minutes
Mindmatrix: A Deeply Human Approach to an Increasingly Complex World
Video
|
28
 minutes
Howdy Partners #45: The Journey to Partnership Success
Video
|
56
 minutes
Friends With Benefits #10: Trust Isn’t One Dimensional
Article
|
1
 minutes
Nearbound Daily #119: Don't complicate partnerships
Video
|
34
 minutes
Nearbound Marketing #25: Go Past the 1st Date with Marketing Partners
Article
|
2
 minutes
Nearbound Daily #117: Start tracking impact
Video
|
51
 minutes
Friends With Benefits #09: Building Trust and Adding Value in the B2B Landscape
eBook
Better together–Reveal and Reachdesk
Article
|
9
 minutes
Preparing for your nearbound pitch
Article
|
2
 minutes
Nearbound Daily #116: All games get gamed
Video
|
47
 minutes
Nearbound Podcast #121: It’s Math, Not Magic — Why Partner Attach is King
Article
|
6
 minutes
Airmeet Leads the Way on Event-Led Growth via Nearbound
Article
|
1
 minutes
Nearbound Daily #113: It's about more than money
Video
|
33
 minutes
Nearbound Marketing #24: How Partners Made This Event Series More Efficient
Article
|
2
 minutes
Nearbound Daily #112: What's the difference 🤨 channel, partnerships, nearbound
Article
|
7
 minutes
3 Nearbound Use Cases You’ve Never Thought Of
Video
|
27
 minutes
Howdy Partners #44: Setting Up Your Affiliate Program for Success
Video
|
58
 minutes
Friends With Benefits #07: Divorce Avoidance: Your Guide To Healthy Partnerships
Article
|
2
 minutes
Nearbound Daily #110: It isn't rocket science
Video
|
46
 minutes
Nearbound Podcast #120: WTF Is Happening In B2B Sales Right Now?!
Article
|
2
 minutes
Nearbound Daily #109: Authentic intention, the new AI
Article
|
2
 minutes
Nearbound Daily #108: 4 questions to WOW your partners
Video
|
34
 minutes
Nearbound Marketing #23: The 4 Missing Pieces of Your Employee Evangelism Program
Video
|
29
 minutes
Howdy Partners #43: Approaching Strategic Partnerships
Video
|
57
 minutes
Friends with Benefits #35 - Beyond the Microphone: Trust, Values & Engaging Listeners in Podcasting
Article
|
9
 minutes
Nearbound ABM strategy: Winning the attention of high-value accounts
Article
|
3
 minutes
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Article
|
2
 minutes
Nearbound Daily #105: It's not about the funnel
Article
|
9
 minutes
How Pigment increased win rates 5-10% with a nearbound overlay & Reveal
Video
|
52
 minutes
Nearbound Podcast #119: The Power of Nearbound
Article
|
1
 minutes
Nearbound Weekend 07/08: What is nearbound?
Video
|
23
 minutes
Howdy Partners #42: Success or Sales? Making Your First Partner Hire
Video
|
48
 minutes
Friends With Benefits #06: If Henry Ford Announced The Model-T Today
Article
|
2
 minutes
Nearbound Daily #099: Nearbound FTW
Article
|
2
 minutes
Nearbound Daily #097: Start giving to new partners
Article
|
1
 minutes
Nearbound Weekend 07/01: Where do you start with partnerships?
Video
|
49
 minutes
Nearbound Marketing #21: Going-To-Market Through Community
Article
|
2
 minutes
Nearbound Daily #095: Let's demystify nearbound
Video
|
24
 minutes
Howdy Partners #41: Key Tips for Leveraging Influencers
Video
|
53
 minutes
Friends With Benefits #04: Everybody Wins If The Customer Succeeds
Article
|
2
 minutes
Nearbound Daily #094: Gain intel, intros, and influence
Article
|
2
 minutes
Nearbound Daily #093: Don't underestimate the fun factor
Video
|
41
 minutes
Nearbound Podcast #117: Channel, Nearbound, and Platform
Article
|
2
 minutes
Nearbound Daily #092: Never go solo
Article
|
9
 minutes
Head of Ecosystems and Partnerships: Driving Business Transformation and Core Outcomes
Article
|
5
 minutes
Hit the ground running in tech partnerships (plus: a 30-60-90 template for new hires)
Article
|
2
 minutes
Nearbound Daily #091: Try this partnerships hack
Article
|
1
 minutes
Nearbound Weekend 06/24: The early mover advantage
Video
|
31
 minutes
Nearbound Marketing #20: 3 Ways to Market with Creators in Your Niche
Article
|
180
 minutes
Nearbound Daily #090: A path to the promised land
Video
|
26
 minutes
Howdy Partners #40: Strengthening The Foundation
Article
|
4
 minutes
Prerequisites for Monetizing B2B SaaS Tech Partnerships
Article
|
3
 minutes
Nearbound Daily #088: Make partnerships stupid simple
Article
|
6
 minutes
How to Communicate Effectively With Your Sales Team About Partnerships
Video
|
43
 minutes
Nearbound Marketing #19: The Relationship Focus Most Marketers Are Missing
Video
|
52
 minutes
Friends With Benefits #03:Think Different
Article
|
6
 minutes
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
Article
|
27
 minutes
Howdy Partners #4: Partner Recruitment
Article
|
3
 minutes
Nearbound Daily #083: A bigger magnet won't cut it
Video
|
45
 minutes
Nearbound Podcast #115: From Go-To-Market To Go-To-Network
Article
|
2
 minutes
Nearbound Daily #081: The promise of partnership automation
Video
|
44
 minutes
Neabound Marketing #29: The 5 Phases of Nearbound Marketing (& Why You Need to Start Now)
Article
|
2
 minutes
Nearbound Daily #079: Steal this nearbound partner play
Article
|
35
 minutes
Forrester Predicts Ecosystem to Replace Channel and More
Video
|
61
 minutes
Nearbound Podcast #114: Increase Partner Engagement & Grow Partner Pipeline by 26%
Article
|
2
 minutes
Nearbound Daily #077: Buy-in guaranteed
Article
|
6
 minutes
How Gainsight leverages partner ecosystems to supercharge customer success
Article
|
1
 minutes
Nearbound Weekend 06/03: The promise of partnerships
Video
|
44
 minutes
Nearbound Marketing #17: Forget Employee Advocacy (Do This Instead)
Article
|
2
 minutes
Nearbound Daily #075: Trust is the only way
Video
|
11
 minutes
Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022
Article
|
5
 minutes
The Partner Experience Weekly: Finding Balance as a Creator (Pivot!)
Article
|
4
 minutes
Co-Sell Orchestration: The Ultimate RevOps Solution
Video
|
33
 minutes
Nearbound Sales #17: Beat Your Company's Drum
Video
|
43
 minutes
Nearbound Podcast #113: The Four Lenses of Measuring Partner Impact
Article
|
2
 minutes
Nearbound Daily #072: It's all about trust
How to Ensure Accurate Ecosystem Data
by
Multiple Contributors
SHARE THIS

Learn how to maximize targeting in a nearbound strategy. Syncari can help you to leverage accurate data to strengthen partner collaboration and manage integration conversations with engineering teams.

by
Multiple Contributors
SHARE THIS

In this article

Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

Maximize Targeting in Your Nearbound Strategy

TL;DR:

  • Accurate data governance is crucial for a successful nearbound strategy.
  • Data synchronization and cleansing build trust in the strategy.
  • Reliable data from Syncari strengthens partner collaboration.
  • Testing data validity and developing partner segmentation are important steps.
  • Evaluating performance and making data-driven decisions are key to success.

 

Deals are 53% more likely to close when there’s a partner involved. Not only are deals 53% more likely to close when there’s a partner involved, but they close an impressive 46% faster.

 

To ensure data accuracy and targeting to maximize your nearbound strategy, start by testing the validity of your transactional ecosystem data with a small amount of data. Then ensure data accuracy and targeting to maximize your partner channel strategy. You can do this in a number of ways, including: 

  • Developing partner segmentation and personas to understand your ecosystem or partners’ needs and behaviors.
  • Tracking sales performance and market share to identify cross-sell opportunities and determine which partners are selling the most.
  • Providing relevant partner enablement by tailoring content and training to each partner’s specific needs. 
  • Finally, evaluate the performance of your incentives and promotions and make data-driven decisions based on past performance.

For more detailed information and additional strategies, continue reading the rest of the article.

Crafting a Successful Partner Channel Strategy: The Importance of Data Accuracy and Targeting

A well-crafted partner channel strategy is a key driver for revenue and growth. The secret to a successful strategy lies in the accuracy of data and effective targeting. This article will delve into various strategies and best practices to ensure data accuracy and targeting in your partner channel strategy.

Crafting a Profitable Nearbound Strategy: A Seven-Step Approach

A profitable nearbound strategy is not a matter of chance, but a result of careful planning and execution. Here are seven steps to guide you:

  1. Design a plan: Start by defining your goals.
  2. Identify ideal partners: Curate a list of potential partners.
  3. Create collateral: Develop materials to support your partners.
  4. Train partners: Equip your partners with the necessary skills and knowledge.
  5. Provide support: Nurture relationships and provide account management.
  6. Ensure satisfaction: Keep your partners happy and satisfied.
  7. Choose the right tech stack: Select the right technology to support your efforts.

Decoding the Different Types of Channel Partners

Channel partners come in various forms, each offering unique strengths and opportunities. These include resellers, distributors, value-added resellers, system integrators, managed service providers, consultants, independent software vendors, affiliates, influencers, independent dealers, and independent sales representatives. Understanding their roles is crucial to leveraging their potential in your strategy.

The Perks of Collaborating with Partners

Collaborating with channel partners comes with a host of benefits. These include leveraging existing partnerships, cost-sharing for improved marketing reach, extended market reach, increased sales velocity, and enhanced product offerings. In times of market volatility, channel partners can boost revenue, increase brand awareness, and strengthen your presence in new markets.

Harnessing the Power of Intent Data and Account Activity Insights

Intent data can be a game-changer in boosting channel partner sales. It helps identify accounts that are ideally suited for partners, allowing them to prioritize the best sales and marketing opportunities. Sharing insights like account activity with partners can help them drive active deals and maximize their sales efforts. Platforms like Syncari can further support channel partner success by providing valuable insights and analytics.

 

For instance, imagine a technology company that sells software as a service. This company has several channel partners across different regions, each responsible for different product lines in various industry verticals and regions.

 

With Syncari’s platform, the technology company can sync, unify, govern and analyze its data from all its partners, including sales figures, customer feedback, and market trends. Syncari can provide insights such as which products are performing well in specific regions, which partners are excelling in customer satisfaction, and which market segments show potential for growth.

 

For example, Syncari might reveal that a particular product line is experiencing a surge in demand in a certain geographic area, prompting the technology company to allocate more resources to meet that demand. Additionally, the platform might identify a partner who consistently receives positive feedback from customers, indicating an opportunity for closer collaboration or incentive programs.

 

By leveraging these insights, the technology company can make informed decisions to optimize its partner relationships, enhance product distribution strategies, and ultimately drive greater success for both the company and its partners.

The Importance of Customer-Centricity and Engagement in Channel Partnerships

In the channel ecosystem, partners must prioritize customer-centricity, support, and engagement. Future trends in channel partnerships include data-driven decision-making, flexible models, subscription shifts, global expansion, and an emphasis on customer experience. The growing popularity of the subscription-based business model requires a customer-centric strategy. Focusing on customer success and nurturing happy customers into becoming advocates is key to growth.

Optimizing Your Partner Program with Accurate and Timely Data

Accurate and timely data is the backbone of a successful partner program. Without trusted information, it becomes difficult to identify the impact of partner programs and report ROI. Ensuring real-time data availability and minimizing delays in receiving partner data can help accurately forecast and manage inventory, address issues, and develop plans partner by partner. Investing in data validation and implementing robust validation processes can help prevent overpayment and maintain a positive margin.

Syncari: Your Partner for a Successful Nearbound Strategy

Ensuring data accuracy and targeting is crucial for maximizing the success of your nearbound strategy. Syncari, the leading low code/no code (LcNc) data automation platform, can help you achieve operational excellence and data readiness for AI. With Syncari’s complete solution for data synchronization, unification, automation, and insights, you can align your data, teams, and AI models on a foundation of impeccably synchronized, high-quality information. Trusted by industry-leading companies like Conga, CorroHealth, Deel, and Rapid7, Syncari is the partner you need to ensure data accuracy and targeting in your partner channel strategy.

Frequently Asked Questions

How will you measure success with your Nearbound strategy?

Success with a nearbound strategy can be measured through metrics such as revenue generation, sales growth, partner recruitment and activation, deal registration and conversion rates, channel partner performance, customer acquisition cost, return on investment, time-to-value, lead generation and conversion, and market share. These metrics help gauge the effectiveness of the strategy and its impact on business growth and profitability.

How do I target channel partners?

To target channel partners, start by fully developing your product and evaluating it from a partner’s perspective. Then, create messaging specifically aimed at potential channel partners and use marketing strategies to reach them. Lastly, make sure to stay in touch with your partners to maintain a strong relationship.

How can the company enhance channel partner network?

To enhance the channel partner network, the company can focus on improving communication by establishing clear channels for information exchange. Ensure data accuracy and targeting to maximize your partner channel strategy by focusing on improving communication and providing comprehensive training and ongoing support to partners. Additionally, providing comprehensive training and ongoing support to partners can help them better understand and sell the company’s products. Lastly, offering attractive incentives and rewards can motivate partners to actively promote and sell the company’s offerings.

 

Need help getting started? Get in touch with our experts at Reveal and Syncari.

You’ll also be interested in these

Article
|
46
 minutes
A recommended ecosystem AI strategy: Take an integrated rather than a top-down approach
Article
|
46
 minutes
Article
|
46
 minutes