Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Article
|
7
 minutes
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
Article
|
7
 minutes
Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit
Video
|
50
 minutes
Building AI-driven GTM on second-party, partner data
Video
|
5
 minutes
Welcome session
Video
|
45
 minutes
The Future of Ecosystem AI
Video
|
48
 minutes
Ecosystem-Led Channel Panel discussion
Video
|
21
 minutes
Crossbeam AI in Action: From Signal to Close
Video
|
47
 minutes
Crossbeam Hot Ones with Jay McBain
Video
|
46
 minutes
How to Win in 2026 with Multi-Partner Sales
Video
|
35
 minutes
From Overlap to Revenue: Turning Solution + Tech Partnerships into Sales Wins
Video
|
18
 minutes
The Sales Leader’s Playbook for Ecosystem-Led Growth
Video
|
16
 minutes
The grand finale: ELG Story Awards
Article
|
7
 minutes
How Netskope Operationalizes Ecosystem Data in their Sales Motion
Article
|
 minutes
The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
Video
|
46
 minutes
Turning Channel Potential Into Revenue Reality
Article
|
7
 minutes
From Noise to Numbers: Turning Partnerships into Real Revenue
Article
|
5
 minutes
AI at Crossbeam: Building a Data Team for your AI Agents
Article
|
7
 minutes
AI Go-To-Market: An Ecosystem-Fueled Playbook
Article
|
 minutes
Accelerating Deals at Stripe with Crossbeam Deal Navigator
Article
|
6
 minutes
Ideal Reseller Profile (IRP): A Step-by-Step Guide to Choosing the Right Channel Partners
Video
|
 minutes
Accelerating Deals at Stripe with Crossbeam Deal Navigator
Article
|
7
 minutes
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
Video
|
 minutes
Ring the Gong - Episode 2: Closing the Gap from Lead to Close With LeadIQ and Chili Piper
Article
|
5
 minutes
Mastering Channel Partner Management
Article
|
7
 minutes
AI and Automation for Partnership Success
Article
|
6
 minutes
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Video
|
52
 minutes
How Crossbeam Is Building for the Future of AI-driven GTM: A Roadmap Sneak Peek
Article
|
6
 minutes
How to Use AI in the Sales Cycle: Automate Outreach, Predict Revenue, and Leverage Your Ecosystem
Article
|
7
 minutes
From Pitch to Program: Winning Internal Buy-In for Channel Success
Article
|
10
 minutes
The Anatomy of a Channel Reseller Program
Article
|
5
 minutes
What Is a Reseller Program? A Modern Guide for GTM Leaders
Article
|
6
 minutes
Build a Modern AI Sales Tech Stack
Article
|
4
 minutes
The 2x2 Matrix of AI Data
Article
|
6
 minutes
AI at Crossbeam
Video
|
45
 minutes
Build a Smarter Sales Playbook: Powered by Ecosystem Data
Article
|
6
 minutes
How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
Article
|
7
 minutes
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
Article
|
7
 minutes
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Video
|
29
 minutes
Ring the Gong: Optimize Your Sales Stack for Revenue Impact
Video
|
28
 minutes
Introducing Deal Navigator and the Performance Dashboard
Video
|
30
 minutes
What's new in Crossbeam: elevate your GTM strategy
Article
|
6
 minutes
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
Article
|
7
 minutes
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Article
|
6
 minutes
How to Use Gong for Partnerships
Article
|
5
 minutes
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
Video
|
18
 minutes
ELG Attribution in Crossbeam: Measuring What Matters
Video
|
20
 minutes
What's New in Crossbeam: Streamlined Ecosystem Insights
Article
|
6
 minutes
How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG
Article
|
5
 minutes
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
Article
|
5
 minutes
Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
Article
|
5
 minutes
ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
Article
|
6
 minutes
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Article
|
7
 minutes
How CoPort Launched Their PLM Platform with the Help of ELG
Article
|
6
 minutes
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
eBook
The 2025 Future of Revenue Report
Article
|
4
 minutes
Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
Article
|
6
 minutes
Let's save your deal, one intro at a time
Article
|
6
 minutes
How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%
Video
|
28
 minutes
Maximizing Crossbeam: Master Salesforce Reports & Dashboards
Article
|
5
 minutes
How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
Video
|
20
 minutes
The Inside Track: Get to Know Crossbeam's Salesforce App
Article
|
7
 minutes
Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation
Article
|
4
 minutes
5 Ways to Leverage Your Partner’s Influence and Trust
Article
|
3
 minutes
ELG Insider Daily #694: Ditch drag for drive
Article
|
3
 minutes
ELG Insider Daily #693: Turn data into dollars
Article
|
3
 minutes
ELG Insider Daily #692: ELG isn’t just B2B
Article
|
3
 minutes
ELG Insider Daily #691: Stop chasing revenue alone
Article
|
4
 minutes
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Article
|
3
 minutes
ELG Insider Daily #689: Lean into your winning niche
Article
|
3
 minutes
ELG Insider Daily #687: The email inbox that ate my productivity 🎃
eBook
Template: Impact of integration tracker
eBook
Template: Tracking your tech ecosystem's impact on churn
eBook
Template: Warm intro emails
eBook
Template: Tech integrations by partner
eBook
Template: Partner tiering checklist
eBook
Template: Partner onboarding workbook template
eBook
Template: Integration questionnaire
eBook
Template: Integration announcement
eBook
Template: Co-marketing checklist
Article
|
3
 minutes
ELG Insider Daily #686: AI is a partner’s partner
Video
|
50
 minutes
Uncovering the Crossbeam Ecosystem Revenue Platform
Article
|
3
 minutes
ELG Insider Daily #685: 43% of buyers don’t want a rep…
Article
|
3
 minutes
ELG Insider Daily #683: How to put your buyer in the driver’s seat
Article
|
4
 minutes
Follow the network: Your path to market expansion
Article
|
4
 minutes
Following to Lead: How to Win Buyer-Driven Deals
Video
|
 minutes
ARReasons to pay for Crossbeam
Article
|
3
 minutes
ELG Insider Daily #681: The 5S framework is not just for marketing
Article
|
3
 minutes
Incentives: The Key to Activating Your Partner Ecosystem
Article
|
3
 minutes
ELG Insider Daily #680: A lush forest of opportunity
Article
|
4
 minutes
ELG Insider Daily #676: What it really means to scale
Article
|
4
 minutes
ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
Article
|
6
 minutes
5 Ways to Leverage Ecosystem Data
Article
|
3
 minutes
ELG Insider #677: In business, context is everything
Article
|
1
 minutes
What's Better Than an Open Opportunity? 1.6 Million of Them
Article
|
5
 minutes
ELG Insider #661: Step aside, spreadsheets
Article
|
3
 minutes
ELG Insider Daily #674: Help write the new GTM playbook
Article
|
3
 minutes
ELG Insider Daily #673: I just want to sell, sell, sell
Article
|
3
 minutes
ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
Article
|
4
 minutes
How to Scale Your Reselling Program
Article
|
4
 minutes
ELG Insider Daily #670: Trust the process

Subscribe for Access

July 13, 2023
|
57
 minutes

‍

Friends with Benefits #35 - Beyond the Microphone: Trust, Values & Engaging Listeners in Podcasting
by
SHARE THIS

Jason and Sam are joined by Tom and Tamsen Webster, a power couple in the marketing and podcasting space. Together, they explore how to create engaging content, foster meaningful relationships, and cut through the noise in the podcasting world.

by
SHARE THIS

In this article

TOC Link
Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

You’ll also be interested in these

Video
|
57
 minutes
Friends with Benefits #34: The Power of Direct Mail and Building Genuine Relationships with Katie Penner
Video
|
57
 minutes
Friends with Benefits #33: Valentine’s Day Special
Video
|
57
 minutes

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Subscribe to get the latest content delivered to your inbox weekly.

Work email
Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2025 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826