A quick recap of the PhD from this week:
Recently published:
Friends with Benefits #6 with Rob Rebholz and Jason and Sam Yarborogh
Howdy Partners #42: Success or Sales? Making Your First Partner Hire with Will Taylor and Ben Wright
PartnerUp #117 - Channel, Nearbound, and Platform with James Hodgkinson, Isaac Morehouse, and Jared Fuller
Marketing Together #20: 3 Ways to Market with Creators in Your Niche with Logan Lyles and Nick Bennett
Flip the script on outbound and inbound
Nearbound.
It’s what’s coming after outbound and inbound ⏭️.
It’s how marketing teams market with partners.
It’s how sales teams sell with partners.
It’s how success teams serve with partners.
It’s the fastest-growing GTM motion this decade.
What’s most important IMO to distinguish is that it’s not about the partner team working with partners to market, sell, or serve.
It’s about the partner team orienting their company’s people to work with them.
If you want a partner program and company doomed to fail, create BIG, GIANT, WALLS around your partnerships department.
Make the partner department market with partners without the marketing team.
Make the partner department sell with partners without the sales team.
Make the partner department serve with partners without the success team.
Or, flip the script, and invert the problem:
💡Make your partner department a partner to every department and every partner a teammate to every employee.
And run Nearbound plays—together.
Partner departments should own the relationships, but each other department should own attaching and running the plays.
That’s it. That’s the secret.
It’s that simple. Perhaps that’s why it’s catching on.
Pre-register for free today.
