I have a terrific hack for partnership teams that want to highlight their ability to drive revenue above and beyond just managing a “channel,” and get the attention of CROs and gain access to their budgets.

Position partnering as a Co-Sell Team and focus on driving intel, intros, and influence by aligning your revenue and sales team with partner revenue and sales teams.

Let’s be honest; most CROs don’t truly care about partners. But anything and anyone that can drive highly convertible leads, speed up pipeline closes, and increase deal size while lowering cost is an absolute winner for them.

That’s what Co-Sales Teams can do.

Co-selling with partners isn’t complicated

Reveal. With the Slack integration built into Reveal, Partner Managers can send messages directly to the relevant account owner within your business to pass them sales insights from partners on a specific account.

Good news is coming, and co-selling teams are positioned to crush it

By positioning Partnerships as a Co-Selling team, you’ll speak the language your CRO understands. Your CRO understands revenue, leads, and pipeline. So speak to them in a way that makes sense to them!

Focus on the obstacles you need to overcome this year. The big ones are too many dependencies, too few SOPs, and getting fragmented systems to work together.

Get those right, and you’ll be able to scale EPS revenue in Q2 of 2023.