A quick recap of the NbD this week:

• The CRO: B2B’s Master Code Breaker

• 🌪️ Walmart’s Attempt to Counteract the Infocalypse

• ⚡ Dave Gerhardt’s Nearbound Marketing Strategy

• Pitch Nearbound on Easy-Mode 🎮

• How to Pick a Partner Strategy

Nearbound anatomy 👩‍🔬

Nearbound is the connective tissue of our industry.

When you start seeing it like that, everything makes sense. Nearbound isn’t an elusive concept or nice-to-have motion. It’s a means of creating synergy between companies.

Nearbound provides cohesion and support for the business world like connective tissue does in the body.

Connective tissue takes an organ system that operates individually, and it connects and supports the body holistically.

Likewise, nearbound takes businesses that operate individually, and its motions connect and support the whole ecosystem.

Organ systems don’t live in isolation, and neither do businesses.

Zoom out.

Your customer has a job to be done, and your solution is only a part of that. Nearbound is the connective tissue that makes offering a complete solution easy.

Welcome someone into the movement

Send the NbD to a friend and let’s grow the movement.