Welcome to the
Nearbound Daily Newsletter—the #1 partnerships newsletter in the world keeping thousands of partner professionals on top of the latest industry principles, tactics, and trends. nearbound.com is a project of Reveal.co aimed to bring about the decade of the ecosystem. Join the movement here.

RECENTLY PUBLISHED

• What Top Revenue Leaders
  Really Think
  of Partnerships by
  Shawnie Hamer

• Nearbound Ops:
  Leveraging Nearbound Data and Operations
  to Optimize Revenue

• Mastering
  Nearbound Customer Success:
  Key Takeaways from the Nearbound Book

• The Role of
  Nearbound Partnerships for Customer Success
  by
  Alper Yuder

• How Nearbound Can Help Keep and
  Win Back Customers
  by
  Delphine Le Person
  and
  Isaac Morehouse

• Howdy Partners #69: Why
  Fractional Partner Management?
  with
  Pat Ferdig

• Nearbound Podcast #157:
  18 Months
  Until the End of SaaS? Jacco’s Prophecy with
  Jacco van der Kooij

• Nearbound Podcast #158: Why Agency Programs are the HARDEST. The Pirate Island Problem, with Max Traylor

• Partner Up
  or Perish: A Review of the Nearbound Book by
  Antonio Caridad

A MESSAGE FROM JILL

Dear B2B founders and execs,

Enough with the empty talk about partnerships—it’s time for action.

Sure, every company and CEO publicly professes love for their partners, but let’s be real: behind closed doors, the story changes.

I’ve witnessed it myself. Businesses I once looked up to for their dedication to partnerships were actually walking a different walk behind the scenes.

I’m writing today because I sense a seismic shift in the market, and too many are failing to grasp the urgency.

Partner ecosystems aren’t fluff; they’re the essence of your brand’s trust and defensibility.

With today’s changes in AI, buyer preferences, shifts in VC funding, and more, your competitors are coming for you.

And your ecosystem and customer loyalty? That’s your fortress.

Fail to navigate from the ‘How’ to the ‘Who’ economy, and you’re not just behind- you’re irrelevant.

Let’s prioritize action, together.

—Jill Rowley

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nearbound.com is a project of Reveal.co