15 min

Barbara Treviño: Empower Your Go-To-Market Teams With Partner Data | Supernode 2022

In her Supernode 2022 presentation, Barbara Treviño, Senior Partner Operations Manager at Seismic shared how she uses Crossbeam to unite all of Seismic's go-to-market teams. Barbara gets tactical and shared the exact Crossbeam dashboard she uses that combines Crossbeam Salesforce reports and the account mapping matrix with custom filters and logic. the result? Clear workflows that allow the user to quickly determine if they should co-sell, co-market, source new business, or build new integrations.


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