Alessandra Andrenacci: Programmatic Partner Distribution - Leveraging Verticalized Partner Programs | Supernode 2023

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Alessandra Andrenacci: Programmatic Partner Distribution - Leveraging Verticalized Partner Programs | Supernode 2023

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In this Supernode 2023 talk, Alessandra Andrenacci, Head of Partnerships, DocSend at Dropbox, shares how she built a blueprint for repeatable and scalable partner programs based on verticals. She explains how she built a startup partner program and tailored her strategy using segmentation to boost conversion rates and retention.

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