Article
|
7
 minutes
How CoPort Launched their PLM Platform with the Help of ELG
Article
|
6
 minutes
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Article
|
4
 minutes
Your GTM motion isn’t dead — it’s just not partner-led
Article
|
6
 minutes
Let's save your deal, one intro at a time
Article
|
6
 minutes
How Document Crunch used ELG and Crossbeam to achieve 85% of their pipeline goal — and stay on track for 100%
Video
|
28
 minutes
Maximizing Crossbeam: Master Salesforce Reports & Dashboards
Article
|
5
 minutes
How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
Article
|
7
 minutes
Turning Clojure code into Temporal gold: Crossbeam’s data pipeline transformation
Article
|
4
 minutes
5 ways to leverage the your partner’s influence and trust
Article
|
3
 minutes
ELG Insider Daily #694: Ditch drag for drive
Article
|
3
 minutes
ELG Insider Daily #693: Turn data into dollars
Article
|
3
 minutes
ELG Insider Daily #692: ELG isn’t just B2B
Article
|
3
 minutes
ELG Insider Daily #691: Stop chasing revenue alone
Article
|
4
 minutes
New data: Involving partners in deals increases win rate for nearly every ecosystem size and type
Article
|
3
 minutes
ELG Insider Daily #689: Lean into your winning niche
Article
|
3
 minutes
ELG Insider Daily #687: The email inbox that ate my productivity 🎃
eBook
Template: Impact of integration tracker
eBook
Template: Tracking your tech ecosystem's impact on churn
eBook
Template: Warm intro emails
eBook
Template: Tech integrations by partner
eBook
Template: Partner tiering checklist
eBook
Template: Partner onboarding workbook template
eBook
Template: Integration questionnaire
eBook
Template: Integration announcement
eBook
Template: Co-marketing checklist
Article
|
3
 minutes
ELG Insider Daily #686: AI is a partner’s partner
Video
|
50
 minutes
Uncovering the Crossbeam Ecosystem Revenue Platform
Article
|
3
 minutes
ELG Insider Daily #685: 43% of buyers don’t want a rep…
Article
|
3
 minutes
ELG Insider Daily #683: How to put your buyer in the driver’s seat
Article
|
4
 minutes
Follow the network: Your path to market expansion
Article
|
4
 minutes
Following to lead: How to win buyer-driven deals
Video
|
 minutes
ARReasons to pay for Crossbeam
Article
|
3
 minutes
ELG Insider Daily #681: The 5S framework is not just for marketing
Article
|
3
 minutes
Incentives: The Key to Activating Your Partner Ecosystem
Article
|
3
 minutes
ELG Insider Daily #680: A lush forest of opportunity
Article
|
4
 minutes
ELG Insider Daily #676: What it really means to scale
Article
|
4
 minutes
ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
Article
|
6
 minutes
5 ways to leverage ecosystem data
Article
|
3
 minutes
ELG Insider #677: In business, context is everything
Article
|
1
 minutes
What's better than an open opportunity? 1.6 million of them
Article
|
5
 minutes
ELG Insider #661: Step aside, spreadsheets
Article
|
3
 minutes
ELG Insider Daily #674: Help write the new GTM playbook
Article
|
3
 minutes
ELG Insider Daily #673: I just want to sell, sell, sell
Article
|
3
 minutes
ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
Article
|
4
 minutes
How to scale your reselling program
Article
|
4
 minutes
ELG Insider Daily #670: Trust the process
Article
|
4
 minutes
ELG Insider Daily #669: The foundation of a $1B partnership program
Article
|
3
 minutes
ELG Insider Daily #668: This is what great sales leaders are made of
Article
|
3
 minutes
ELG Insider Daily #667: When less is more in your partner ecosystem
Article
|
3
 minutes
Good partner managers/ bad partner managers
Article
|
3
 minutes
Good sales leader / bad sales leader
Article
|
3
 minutes
ELG Insider Daily #666: How much power do numbers really have?
Article
|
4
 minutes
ELG Insider Daily #665: Fix your GTM problem
Article
|
4
 minutes
ELG Insider Daily #664: Meet the fresh new ELG Insider
Article
|
4
 minutes
ELG Insider Daily #663: Every GTM motion is a fact-finding mission
Article
|
5
 minutes
How I Present Partner Strategy to CxOs & the Board for Decacorns ($10B+) and a Unicorn ($3.8B)
Article
|
4
 minutes
ELG Insider Daily #662: When your own GTM team is your ICP
Article
|
3
 minutes
ELG Insider Daily #660: Decode your deal
Article
|
3
 minutes
ELG Insider #658: The new high-performing seller
Article
|
4
 minutes
ELG Insider Daily #651: Use this easy account mapping win for customer retention
Article
|
6
 minutes
Maximize your existing accounts: 3 proven ways to boost revenue
Article
|
4
 minutes
ELG Insider #657: Who is the MVP of your GTM motion?
Article
|
4
 minutes
ELG Insider #656: Money, money, money, must be funny
Article
|
4
 minutes
ELG Insider #655: How to develop a top skill of the best sellers
Article
|
6
 minutes
How FullStory increased client retention using Ecosystem-Led Growth tactics
Article
|
5
 minutes
ELG Insider #654: What sets high-performing sales teams apart
Article
|
6
 minutes
ELG Insider #653: Curiosity killed the cat?
Article
|
3
 minutes
ELG Insider #652: Cheers to outreach success
Article
|
4
 minutes
ELG Idols: Meet the enterprise sales veteran who turned commercetools’ ecosystem into a revenue machine
Article
|
7
 minutes
How to Win with Partner Marketing
Article
|
1
 minutes
Nearbound.com is now ELG Insider!
Article
|
4
 minutes
ELG Insider Daily #650: How to boost your Ecosystem-Led Customer Success wins
Article
|
5
 minutes
ELG Insider Daily #649: ELG for and by marketers
Article
|
3
 minutes
ELG Insider Daily #648: The Google + HubSpot story
Article
|
4
 minutes
ELG Insider Daily #646: EQLs, the gifts that keep on giving
Article
|
5
 minutes
What can B2B SaaS companies learn about Ecosystem-Led Growth from a solo entrepreneur?
Article
|
4
 minutes
ELG Insider Daily #645: Where is the AI in ELG?
Article
|
3
 minutes
ELG Insider Daily #644: Three easy ELG plays
Article
|
3
 minutes
ELG Insider Daily #642: Make the money follow you
Article
|
5
 minutes
When sales and partnerships partner up
Article
|
3
 minutes
ELG Insider Daily #640: Do not let anybody ghost you
Article
|
4
 minutes
ELG Insider Daily #639: Do not be an ordinary seller, instead do this!
Article
|
4
 minutes
ELG Insider Daily #638: The secret to customer retention
Article
|
4
 minutes
ELG Insider Daily #636: Speed up deals with this warm intro email template
Article
|
3
 minutes
ELG Insider Daily #635: How to Make the Right Noise at INBOUND
Article
|
4
 minutes
ELG Insider Daily #632: To win in sales, Always Be Collaborating
Article
|
4
 minutes
ELG Insider Daily #631: How to turn frenemies into power partners
Article
|
8
 minutes
Everything you need to know to build a reseller program
Article
|
6
 minutes
Every Stat We Have That Proves The Value Of Partnerships
Article
|
5
 minutes
ELG Insider Daily #630: Give your prospects the gift of time
Article
|
5
 minutes
ELG Insider Daily #628: Boost integration adoption by knowing your customers tech stack
Article
|
4
 minutes
ELG Insider Daily #627: 3 tips to master co-selling with partners
Article
|
4
 minutes
ELG Insider Daily #623: Cold email is not dead, it is just not partner-led
Article
|
4
 minutes
ELG Insider Daily #626: Shorten your enterprise sales cycles by 44%
Article
|
3
 minutes
ELG Insider Daily #625: The sales vet who turned an ecosystem into a revenue machine
Video
|
50
 minutes
The Crossbeam x Reveal merger: Watch Bob Moore and Simon Bouchez give the inside scoop
Article
|
5
 minutes
The story behind the merger: A recap from ELG Con London
Article
|
3
 minutes
ELG Insider Daily #622: To the infinity and beyond of channel partners
Article
|
3
 minutes
ELG Insider Daily #621: Focus on market trends, not just on product demand
Article
|
3
 minutes
ELG Insider Daily #620: How Cloud GTM is Transforming Legacy Partnerships
ELG Success Stories
It’s happening! Crossbeam and Reveal are joining forces to disrupt go-to-market strategy as we know it.
by
Bob Moore
SHARE THIS

No, seriously.

by
Bob Moore
SHARE THIS

In this article

Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

Five years ago, two founders set out to change how all companies grow. Their shared vision was to unlock the wellspring of unrealized value inside modern partner ecosystems. They wanted to build a new kind of technology platform where partners could connect and safely share data, unlocking a new library of ecosystem-led playbooks for sales and growth.

There was just one problem: Those two founders, Bob Moore and Simon Bouchez, had never met. In fact, they lived an ocean apart. Simon, based in Paris, called his company Reveal and promoted a philosophy called “Nearbound.” Bob, based in Philadelphia, called his company Crossbeam and promoted a philosophy called “Ecosystem-Led Growth.” 

Despite the differences in geography and naming, these companies were kindred spirits with far more in common than not. Both were building powerful data networks, and both created products that resonated strongly with an emerging market. By 2024, more than 25,000 companies had adopted either Crossbeam or Reveal to automate account mapping, share CRM data across their partner ecosystems, and supercharge their go-to-market teams with partner data and relationships.

In that time, one feature request stood out more than any other: combining the networks. The dense, complicated mesh of partner relationships across these 25,000 companies had become fragmented across the two networks. This left users hopping between the platforms to fully connect with everyone in their ecosystems.

That ends today. We are thrilled to announce the merger of Crossbeam and Reveal into a single entity. Everyone will be able to partner with everyone. Finally.

The combined company will hold a north star vision of creating a best-of-both-worlds customer experience that includes a single unified data network. This will allow us to drive an innovative roadmap of products for all go-to-market teams that goes above and beyond today’s commoditized world of intent signals and workflows. 

In the era of AI, this path is a critical one. The combined network will represent the world’s largest repository of ecosystem data, a critical input to all AI tools and copilots used by go-to-market teams. Our product integrations with AI leaders including Microsoft, Salesforce, HubSpot, Gong, and others will grow in strategic focus as our data helps power their powerful AI-driven insights and workflows. 

In the coming months, our users can expect a thoughtful and decisive combination of our platforms, messaging, and teams. We will combine our greatest superpowers to create something even more valuable than the sum of its parts. With the most powerful account mapping data network ever created, we help more companies win, unlock new kinds of insights, and enable the go-to-market playbooks of the future. 

The combined company will bear the name Crossbeam. Bob Moore will serve as co-founder and CEO. Simon Bouchez will lead multiple teams across the company as co-founder and COO, and executives from both companies have taken leadership posts across the combined entity. The company’s Board of Directors will consist of Simon, Bob, and representatives from each company’s key investors a16z, Insight Partners, Redpoint Ventures, and FirstMark Capital.

We’ll be communicating early and often as we combine our functionality and offerings. Stay tuned for news on events and announcements related to those important steps. We could not be more excited to bring you the power of our unified platform, amazing teams, and shared vision for the future of how companies grow.

In the meantime, please visit our FAQ page for all you need to know about this next chapter.

You’ll also be interested in these

Article
|
11
 minutes
Article
|
11
 minutes
Article
|
11
 minutes