Crossbeam 19 min

Playbook: How Everflow’s Ecosystem-Led Referral Marketing Wins 37% More Customers in 2023

Michael Cole, SVP of Marketing at Everflow shares his learnings for building and executing an Ecosystem-Led Marketing (ELM) strategy. You'll walk away with a playbook for driving customer growth through referrals, from the ecosystem that understands your product best — your customers.


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