The channel world is different

Channel, partnerships, and Nearbound are, in fact, all different.

And, historically, the role of each has served different eras.

Channel served the brand world in the where economy.

Partnerships emerged during the automation world in the how economy.

Nearbound emerged in the influence world in the who economy.

One is a business unit: channel.

The other is a department: partnerships.

The other are plays all departments can run: Nearbound.

The channel world is changing. The partner world is changing too.

And we can’t treat partner programs like channel business units.

They aren’t.

But partner programs and channel teams that want to adapt, can.

They can break down the business unit walls or departmental silos and serve each department — product, marketing, sales, and success — with Nearbound plays.

Get clear about your mission

Mike Stocker, VP of Partnerships at CallRail, joins Sam and Jason to discuss securing internal buy—in, using Nearbound tactics and getting clear on your mission statement for the partnerships department.

He shared how his recent layoff and networking efforts led to a new job that was a better fit.

PartnerPage makes partner tech directory free to all! 🎉

PartnerPage announced that its Technology Partner Directory is now free to all SaaS companies.

This shift in access represents an opportunity for businesses seeking to showcase integration partners without tediously managing each partner.

Stewart Wesley, COO at PartnerPage, celebrated the announcement, stating,

I am super excited to announce that the PartnerPage Technology Partner Directory is now free as of last week for all SaaS companies!

By making its technology directory free, PartnerPage is showing its commitment to fostering collaboration within the B2B SaaS ecosystem.

Check out the full announcement here.

📅 Happenings

• July 26th, 2 PM ET – Mastering Power Dynamics in Negotiations – Join Janet Giesen (Principal at JetPath Consulting) and Scott Pollack as they teach effective strategies to leverage power dynamics so you can negotiate from a position of strength.

Image of the Day

80% of people in most ecosystems don’t drive revenue because they aren’t properly activated and engaged.

Thanks for the image, Rob Rebholz.

🤝 Engage a partner pro, share the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.